Skip to content

Tanning Accelerator

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 96% of clicks, so Tanning Accelerator is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$624K/yr530K searches / yr
90-day growth
+82.6%search demand this quarter
Competition
64%top-5 click share · 7 brands · 50 sellers

Flapen Score

Tanning Accelerator against its category

The dotted line is the Beauty & Personal Care average. Past it, Tanning Accelerator is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Accelerator market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Accelerator 530K times last year and spent an estimated $624K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +82.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $624K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
+82.6%
Conversion, latest week
6.6%
Market size, estimated
$624Ka year
Peak month
June26.1× the quietest month
Top search term
australian gold tanning lotion90K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $7.03 to $32.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $17.75 that is $36K to $44K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$7.03–$32.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$36K–$44K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Sunscreens & Tanning Products. It carries 8,192 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Sunscreens & Tanning Products
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
8,192per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Tanning Accelerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$62K$125K$187K$250K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Australian Gold69%
  • Carroten10%
  • BYROKKO SHINEBROWN6%
  • B.TAN6%
  • Maui Babe4%
  • Coco & Eve2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Tanning Accelerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 26.1×

Search terms

Top Tanning Accelerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • australian gold tanning lotion90K/yr
  • tanning accelerator56K/yr
  • australian gold solar dust30K/yr
  • australian gold rapid tanning intensifier29K/yr
  • tan accelerator for outdoor sun30K/yr
  • australian gold tanning bed lotion76K/yr
  • dark tanning lotion outdoor20K/yr
  • tan accelerator27K/yr
  • outdoor tanning19K/yr
  • solar dust australian gold17K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Accelerator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.13

I seen no results

Doesn't work as expected

Didn't work

Smell11%+0.95

The smell is weird

Doesnt smell good

Doesnt smell good at all

Color8%+0.21

Not sure I even got any darker

I think I should have gotten darker

Im usually very pale

Stain Resistance7%−0.03

Just stains

stains things veryyyy easily

stained whatever I was wearing

Value For Money6%−0.01

Expensive

not worth the cost

Not worth the price

Love

Smell23%+0.95

Amazing scent

Light scent

Same iconic scent

Quality-Overall11%+0.72

definitely recommend for an affordable quality product

AWESOME QUALITY

Quality, and marketing of product being true

Color8%+0.21

Love the color

What I love most is how natural the color develops

Love the color it leaves and its lasting

Suitability Combination Skin7%+0.89

works great for a dark natural tan

This stuff has been wonderful on my skin

Good for any skin types

Efficiency6%+0.39

It works really well

i sat and tanned outside for maybe 2 hours, this product works really well

Worked good

Return

0.6% Return rate 45% Fixable by listing

Size-Overall26%▅█▇▆██

So small

Tiny bottle

The container was tiny

Leak-Proof11%▆▇▇█▅▅

leaked in the box

The bottle leaks

it leaked

Smell10%█▆█▇▇▇

The smell is weird

Doesnt smell good

Doesnt smell good at all

Advertised Vs Actual Product10%██▆▅▅▅

Unlike what the description states

Not as advertised

The listing needs to be corrected because its misleading

Functionality-Overall10%█▆▇▇▇▆

I seen no results

Doesn't work as expected

Didn't work

FAQ

Common Tanning Accelerator questions

Answered from the same tracked data.