Tan Towels
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Tan Towels is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $540K/yr125K searches / yr
- 90-day growth
- +41.0%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 16 sellers
Flapen Score
Tan Towels against its category
The dotted line is the Beauty & Personal Care average. Past it, Tan Towels is stronger. Inside it, weaker.
Market
The Tan Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Tan Towels 125K times last year and spent an estimated $540K. All 2 brands take every click. Demand peaks in Feb–Mar–May–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- +41.0%
- Conversion, latest week
- 14.8%
- Market size, estimated
- $540Ka year
- Peak month
- March3.4× the quietest month
- Top search term
- tan towels66K searches a year
02 · Price
A sale here is worth $29.20.
Listings sell for $29.20 on average, from $11.76 to $34.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $29.20 that is $44K to $58K a year per listing.
- Average price
- $29.20inside the $15 to $100 sweet spot
- Price range
- $11.76–$34.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $44K–$58K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Cleansers. It carries 1,900 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #222in Cleansers
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,900per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Tan Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 213%
Demand
Tan Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 3.4×
Search terms
Top Tan Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tan towels66K/yr
- tan towel25K/yr
- tan towels fair to medium17K/yr
- tan towels medium to dark16K/yr
- tan towels self tanning2K/yr
Reviews and returns
What reviews say buyers love and hate about Tan Towels
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tan Towels questions
Answered from the same tracked data.