Tan Extender Lotion

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months

360K

Growth, 90 days vs prior 90

+55.5%

Conversion, latest week

5.1%

Market size, estimated

$402Ka year

Peak month

June6.6× the quietest month

Top search term

tan extender lotion108K searches a year

Listings sell for $21.90 on average, from $7.15 to $66.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $21.90 that is $11K to $16K a year per listing.

Average price

$21.90inside the $15 to $100 sweet spot

Price range

$7.15–$66.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

0.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #300 within Lotions. It carries 3,070 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

94%

Out of stock, average day

1.1%

Average rank

#300in Lotions

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,070per listing

Listings tracked

34

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

63 months