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Taming Wand

Fail

The top 5 products take 77% of clicks, so Taming Wand is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$569K/yr465K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
77%top-5 click share · 11 brands · 20 sellers

Flapen Score

Taming Wand against its category

The dotted line is the Beauty & Personal Care average. Past it, Taming Wand is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taming Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Taming Wand 465K times last year and spent an estimated $569K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $569K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
12.8%
Market size, estimated
$569Ka year
Peak month
May3.9× the quietest month
Top search term
fly away wand32K searches a year

02 · Price

A sale here is worth $9.59.

Listings sell for $9.59 on average, from $6.10 to $21.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $9.59 that is $38K to $48K a year per listing.

Average price
$9.59under the $15 to $100 sweet spot
Price range
$6.10–$21.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$38K–$48K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Gels. It carries 4,863 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Gels
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,863per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Taming Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 217%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Taming Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Taming Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly away wand32K/yr
  • hair taming wand55K/yr
  • hair wand for flyaways38K/yr
  • taming wand52K/yr
  • flyaway wand27K/yr
  • hair flyaway wand32K/yr
  • hair gel wand19K/yr
  • kitsch taming wand40K/yr
  • slick back wand17K/yr
  • kitsch hair wax stick14K/yr

Reviews and returns

What reviews say buyers love and hate about Taming Wand

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
9%of negative reviews mention “Hair Related”
0.6%of orders come back
“pulls some hairs”
A buyer, on “Hair Related”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Taming Wand questions

Answered from the same tracked data.