Tallowyn

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

11.6%

Market size, estimated

$1.2Ma year

Top search term

terra lotus tallow honey balm231K searches a year

Listings sell for $24.19 on average, from $14.64 to $36.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $24.19 that is $97K to $121K a year per listing.

Average price

$24.19inside the $15 to $100 sweet spot

Price range

$14.64–$36.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

4,000–5,000

Revenue per listing a year

$97K–$121K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #147 within Face Moisturizers. It carries 3,419 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#147in Face Moisturizers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,419per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

15 months