Tallow Soap

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $504K a year.

Searches, last 12 months

441K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

7.1%

Market size, estimated

$504Ka year

Peak month

February1.7× the quietest month

Top search term

tallow soap173K searches a year

Listings sell for $16.20 on average, from $5.47 to $50.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $16.20 that is $16K to $20K a year per listing.

Average price

$16.20inside the $15 to $100 sweet spot

Price range

$5.47–$50.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #632 within Cleansers. It carries 891 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#632in Cleansers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

891per listing

Listings tracked

23

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months