Tallow Deodorant for Women

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

7.0%

Market size, estimated

$70Ka year

Peak month

September1.5× the quietest month

Top search term

tallow deodorant20K searches a year

Listings sell for $15.43 on average, from $8.34 to $25.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.43 that is $2K to $4K a year per listing.

Average price

$15.43inside the $15 to $100 sweet spot

Price range

$8.34–$25.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #662 within Deodorants & Antiperspirants. It carries 1,582 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#662in Deodorants & Antiperspirants

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,582per listing

Listings tracked

19

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months