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Tallow Body Lotion

Maybe

Products sell for $22.84 on average, inside the sweet spot. But shoppers spend only $81K a year here, so Tallow Body Lotion is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$81K/yr56K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
57%top-5 click share · 14 brands · 29 sellers

Flapen Score

Tallow Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Tallow Body Lotion is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tallow Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Tallow Body Lotion 56K times last year and spent an estimated $81K. The top 5 brands take 72% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
6.3%
Market size, estimated
$81Ka year
Top search term
tallow body lotion38K searches a year

02 · Price

A sale here is worth $22.84.

Listings sell for $22.84 on average, from $12.98 to $37.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.84 that is $0 to $2K a year per listing.

Average price
$22.84inside the $15 to $100 sweet spot
Price range
$12.98–$37.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #666 within Lotions. It carries 1,260 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#666in Lotions
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,260per listing
Listings tracked
21

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tallow Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

22%

  • Bear Bird28%
  • Clean + Kind19%
  • HealthyDerm9%
  • TALLOWRX8%
  • SELFWISE8%
  • Hearth and Homestead6%

Demand

Tallow Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.8× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Tallow Body Lotion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
1.1%of orders come back
“Bad smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tallow Body Lotion questions

Answered from the same tracked data.