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Taj Perfume

Fail

The top 5 products take 100% of clicks, so Taj Perfume is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$23K/yr33K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Taj Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Taj Perfume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taj Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Taj Perfume 33K times last year and spent an estimated $23K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.7%
Market size, estimated
$23Ka year
Peak month
November1.7× the quietest month
Top search term
taj27K searches a year

02 · Price

A sale here is worth $95.14.

Listings sell for $95.14 on average, from $84.56 to $104.43. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $95.14 that is $0 to $10K a year per listing.

Average price
$95.14inside the $15 to $100 sweet spot
Price range
$84.56–$104.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,263 within Men's. It carries 43 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
0%
Out of stock, average day
7.7%
Average rank
#4,263in Men's
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
43per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Taj Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 222%

Demand

Taj Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Taj Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taj27K/yr
  • taj perfume2K/yr
  • taj perfume for men2K/yr
  • taj perfume for men2K/yr
  • taj perfume107/yr

Reviews and returns

What reviews say buyers love and hate about Taj Perfume

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
87%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“this was the worst cologne I ever smelled”
A buyer, on “Smell”87% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Taj Perfume questions

Answered from the same tracked data.