tabu
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$21.67avg listing price — sweet spot $15–$100
Price range
Great$12.79–$40.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good693.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$246K$246K/yr · 191K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tabu is a $246K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
tabu market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $173K–$217K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #686
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 33%
- Out of stock
- 10.7%
- Avg brand age
- 92 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Dana60%
- Generic30%
- Zoeartcrafts5%
- GENERIC4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top tabu search terms
- tabu perfume for women original87K/yr
- tabu40K/yr
- tabu perfume for women11K/yr
- tabu perfume27K/yr
- taboo perfume for women13K/yr
- tabu perfume gift set8K/yr
- taboo perfume4K/yr
Top tabu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TABU DANA Cologne Spray
Dana$28.944.7★4,748 rev
Dana Tabu Eau de Cologne Spray for Women 3.4 Ounce
Dana$40.414.4★1,305 rev
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)
Generic$12.794.3★8 rev
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)
Generic$20.994.9★13 rev
Danaa Tabu Eau de Cologne Spray for Women Oriental Floral Scent 2.3 FL OZ 2 Pack
Generic$30.875.0★3 rev
Newest
by launch dateDanaa Tabu Eau de Cologne Spray for Women Oriental Floral Scent 2.3 FL OZ 2 Pack
Generic$30.873 rev
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)
Generic$20.9913 rev
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)
GENERIC$16.544 rev
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)
Generic$13.341 rev
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)
Generic$12.798 rev
Trending
90-day click momentumDanaa Tabu Eau de Cologne Spray for Women Oriental Floral Scent 2.3 FL OZ 2 Pack
Generic$30.875.0★
Tabu for Women by Dana 2.3 oz EDC Spray 1 Count
Generic$13.880.0★
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)
Generic$12.794.3★
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)
Generic$13.342.0★
Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)
GENERIC$16.545.0★
What buyers say about tabu
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Product was fine”
“Still viable”
“Good size for the price”
“Good price”
“Exactly what I ordered”
“I've bought this as a present for years”
What buyers complain about
“this smells nothing like the original”
“How absolutely tiny it is”
“Not the same”
“Sprayer does not work”
“Couldn't get it open”
“won't last about an hour”
Top return reasons
Common questions
- Is tabu profitable to sell on Amazon United States?
- The niche generates $246K/yr across 9 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the tabu niche?
- 4 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tabu?
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for tabu peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the tabu niche?
- Listings span $12.79–$40.41; the average listing price is $21.67 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.