T14 Wella Toner

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

319K

Growth, 90 days vs prior 90

+30.3%

Conversion, latest week

4.0%

Market size, estimated

$3.9Ma year

Peak month

May3.4× the quietest month

Top search term

t14 wella toner40K searches a year

Listings sell for $306.74 on average, from $7.52 to $1193.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $306.74 that is $920K to $1.2M a year per listing.

Average price

$306.74above the $15 to $100 sweet spot

Price range

$7.52–$1193.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

3,000–4,000

Revenue per listing a year

$920K–$1.2M

Returns

0.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Hair Coloring Products. It carries 10,277 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#99in Hair Coloring Products

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

10,277per listing

Listings tracked

5

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months