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Systane Lid Wipes

Fail

The top 5 brands take 100% of clicks, so Systane Lid Wipes is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$229K/yr32K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
92%top-5 click share · 2 brands · 23 sellers

Flapen Score

Systane Lid Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Systane Lid Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Systane Lid Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Systane Lid Wipes 32K times last year and spent an estimated $229K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 26.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
26.2%
Market size, estimated
$229Ka year
Peak month
July1.4× the quietest month
Top search term
systane lid wipes16K searches a year

02 · Price

A sale here is worth $27.02.

Listings sell for $27.02 on average, from $11.57 to $51.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $27.02 that is $20K to $27K a year per listing.

Average price
$27.02inside the $15 to $100 sweet spot
Price range
$11.57–$51.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$27K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,304 within Cleansers. It carries 2,819 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#1,304in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,819per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Systane Lid Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Systane Lid Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Systane Lid Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • systane lid wipes16K/yr
  • systane lid wipes eyelid cleansing wipes5K/yr
  • systane eye wipes5K/yr
  • systane wipes4K/yr
  • systane eyelid cleansing wipes2K/yr

Reviews and returns

What reviews say buyers love and hate about Systane Lid Wipes

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Efficiency”
28%of negative reviews mention “Allergies”
0.3%of orders come back
“For dry, itchy eyes”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Systane Lid Wipes questions

Answered from the same tracked data.