swissco hair brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,917.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad$8.48–$14.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, swissco hair brush is a $42K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
swissco hair brush market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $26K–$31K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.8%
- Avg brand age
- 64 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Crave Naturals97%
- Kitsch2%
- Lily England1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 5.9×
Top swissco hair brush search terms
- crave naturals detangling brush14K/yr
- crave naturals glide thru detangling brush5K/yr
- crave detangling brush4K/yr
- crave brush detangling2K/yr
- grooming stocking stuffers for teen boys9K/yr
Top swissco hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crave Naturals Glide Thru Detangling Hairbrush that Glides Through Tangles For Wet Dry and Damaged Hair - Gentle Detangler Styling Tool for Adults Kids Men and Women - 7.5 x 3 in Turquoise
Crave Naturals$9.254.4★102,526 rev
Crave Naturals Biggie Glide Thru Hair Brush - Detangler Brush for Curly Straight Wet or Dry Hair - Gentle Detangling Brushes for Adults Kids Toddlers - Hair Accessories for Women 8.4x3.4 - Mint
Crave Naturals$9.624.4★102,526 rev
Crave Naturals Glide Thru Detangling Brush Detangler Brush for Curly Straight Wet and Dry Hair Comb for Adults and Kids Hair Accessories for Women Black
Crave Naturals$9.534.4★102,526 rev
Crave Naturals Glide Thru Hair Brush - Detangler Brush for Curly Straight Wet or Dry Hair - Gentle Detangling Brushes for Adults Kids Toddlers - Hair Accessories for Women 7.5x3 - Pink
Crave Naturals$9.514.4★102,526 rev
Crave Naturals Detangling Hair Brush Large Purple Glide Thru Hair Detangler Brush for Women Kids & Toddlers Gentle Scalp Care No-Pain Tangle-Free Hairbrush for All Hair Types
Crave Naturals$9.794.5★219 rev
Newest
by launch dateCrave Naturals Detangling Hair Brush Large Purple Glide Thru Hair Detangler Brush for Women Kids & Toddlers Gentle Scalp Care No-Pain Tangle-Free Hairbrush for All Hair Types
Crave Naturals$9.79219 rev
Crave Naturals Detangling Hair Brush Large Turquoise Glide Thru Hair Detangler Brush for Women Kids & Toddlers Gentle Scalp Care No-Pain Tangle-Free Hairbrush for All Hair Types
Crave Naturals$9.92219 rev
Crave Naturals Detangling Hair Brush Large Black Glide Thru Hair Detangler Brush for Women Kids & Toddlers Gentle Scalp Care No-Pain Tangle-Free Hairbrush for All Hair Types
Crave Naturals$9.83219 rev
Kitsch Detangler Brush Gentle Curly Hair Brush with Flexible Bristles for All Hair Types - Wet or Dry | Detangling Hair Brushes for Women & Men Hairbrush for Adults & Kids - Terracotta
Kitsch$8.484,220 rev
Crave Naturals Glide Thru Detangling Brush for Adults and Kids - Detangler Brush for Curly or Straight Wet or Dry Hair - Gentle on Tangles Hair Comb - 7.5x3-Inch Pink and Purple (Pack of 2)
Crave Naturals$13.89102,526 rev
Trending
90-day click momentumCrave Naturals Glide Thru Detangling Brush for Adults and Kids - Detangler Brush for Curly or Straight Wet or Dry Hair - Gentle on Tangles Hair Comb - 7.5x3-Inch Pink and Purple (Pack of 2)
Crave Naturals$13.894.4★
Crave Naturals Biggie Glide Thru Hair Brush - Detangler Brush for Curly Straight Wet or Dry Hair - Gentle Detangling Brushes for Adults Kids Toddlers - Hair Accessories for Women 8.4x3.4 - Mint
Crave Naturals$9.624.4★
Crave Naturals Detangling Hair Brush Large Purple Glide Thru Hair Detangler Brush for Women Kids & Toddlers Gentle Scalp Care No-Pain Tangle-Free Hairbrush for All Hair Types
Crave Naturals$9.794.5★
Crave Naturals Glide Thru Detangling Hair Brush for Adults and Kids - Detangler Hairbrush for Curly or Straight Wet or Dry Hair - Gentle on Tangles Comb - Purple and Pink Hearts (Pack of 2)
Crave Naturals$14.264.4★
Crave Naturals Detangling Hair Brush Large Turquoise Glide Thru Hair Detangler Brush for Women Kids & Toddlers Gentle Scalp Care No-Pain Tangle-Free Hairbrush for All Hair Types
Crave Naturals$9.924.5★
What buyers say about swissco hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Cute brush”
“Excellent product”
“So comfortable and soft”
“easy to hold”
“Great for detangling curly hair”
“brush my hair easily”
“straight or curly”
“Works just as advertised”
“Its great to hold while using curls look great after using in love with this hair brush”
“Effective”
What buyers complain about
“this one doesnt even seem to grip at all”
“Not good for longer hair”
“Awkward to hold”
“The bristles are a bit short”
“Its small and the bristles are very short”
“quality. terrible. tiny little brush”
“Pulls Hair Out”
“But this brush did not work for me”
“Its not very strong”
“Doesnt work, false advertisement”
Top return reasons
Common questions
- Is swissco hair brush profitable to sell on Amazon United States?
- The niche generates $42K/yr across 13 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the swissco hair brush niche?
- 3 brands and 4 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in swissco hair brush?
- Top complaints mined from reviews: Grip, Suitability Long Hair, Ease Of Use. The return rate is 1.6%.
- When does demand for swissco hair brush peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the swissco hair brush niche?
- Listings span $8.48–$14.26; the average listing price is $10.22 (sweet spot $15–$100). The average incumbent carries 57,917 reviews — the moat a new listing must climb.