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Swissco Hair Brush

Fail

The top 5 brands take 100% of clicks, so Swissco Hair Brush is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$42K/yr39K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
78%top-5 click share · 3 brands · 4 sellers

Flapen Score

Swissco Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Swissco Hair Brush is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swissco Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Swissco Hair Brush 39K times last year and spent an estimated $42K. All 3 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
10.5%
Market size, estimated
$42Ka year
Peak month
December5.9× the quietest month
Top search term
crave naturals detangling brush14K searches a year

02 · Price

A sale here is worth $10.22.

Listings sell for $10.22 on average, from $8.48 to $14.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $10.22 that is $3K to $5K a year per listing.

Average price
$10.22under the $15 to $100 sweet spot
Price range
$8.48–$14.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #150 within Hair Brushes. It carries 57,917 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#150in Hair Brushes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
57,917per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Swissco Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%

Demand

Swissco Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Swissco Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crave naturals detangling brush14K/yr
  • crave naturals glide thru detangling brush5K/yr
  • crave detangling brush4K/yr
  • crave brush detangling2K/yr
  • grooming stocking stuffers for teen boys9K/yr

Reviews and returns

What reviews say buyers love and hate about Swissco Hair Brush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brush Quality”
6%of negative reviews mention “Grip”
1.6%of orders come back
“this one doesnt even seem to grip at all”
A buyer, on “Grip”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Swissco Hair Brush questions

Answered from the same tracked data.