Is swiss army perfume for men profitable to sell on Amazon United States?

The niche generates $140K/yr across 11 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (40/100).

How competitive is the swiss army perfume for men niche?

3 brands and 70 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in swiss army perfume for men?

Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.0%.

What does it cost to enter the swiss army perfume for men niche?

Listings span $21.73–$51.28; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.

swiss army perfume for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.70

avg listing price — sweet spot $15–$100

Price range

Incredible$21.73–$51.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,320.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$140K

$140K/yr · 149K searches

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, swiss army perfume for men is a $140K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

swiss army perfume for men market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $159K–$190K; units × avg price
Conversion rate: 3.0%
Avg BSR: #694
Page quality: 0%
Prime: 55%
Sponsored: 55%
Out of stock: 3.3%
Avg brand age: 105 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Victorinox51%
Swiss Army47%
Eicolorte2%

Demand

Weekly Amazon search volume, last 28 weeks — +2.8% search growth over the last 90 days.

Open Trend

Top swiss army perfume for men search terms

swiss army perfume for men45K/yr +1.2%2.1% conv.
swiss army cologne for men27K/yr +13.0%4.9% conv.
perfume swiss army hombre original15K/yr +1.2%1.6% conv.
victorinox perfume for men12K/yr +7.3%1.9% conv.
swiss army perfume11K/yr -4.8%1.1% conv.
perfume swiss army6K/yr +22.4%0.9% conv.
swiss army cologne8K/yr +13.8%5.1% conv.
victorinox perfume6K/yr -9.7%1.1% conv.
perfume victorinox5K/yr +10.1%1.0% conv.
colonia swiss army hombre original5K/yr -8.1%2.4% conv.

All search terms

Top swiss army perfume for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Swiss Army Classic for Men - 3.4 oz EDT Spray (Iconic Collection) (Tester)

Swiss Army$36.654.5★126 rev

Victorinox Swiss Army Fragrance Classic Eau De Toilette 100ml/3.4oz

Victorinox$33.134.7★2,538 rev

Swiss Army for Men 3.4 oz Eau de Toilette Spray (P40102)

Victorinox$31.024.7★7,082 rev

SWISS ARMY by Swiss Army Eau De Toilette Spray 3.4 oz / 100 ml (Men)

Swiss Army$33.674.8★672 rev

Swiss Army Altitude By Swiss Army For Men. Aftershave Spray 3.4 Ounces

Victorinox$28.324.7★2,982 rev

Newest

by launch date

Swiss Army Victorinox Steel for Men - 3.4 oz EDT Spray

Victorinox$21.7323 rev

3y ago

Victorinox Classic Red Edition Eau de Toilette 3.4 oz Spray

Victorinox$30.75112 rev

5y ago

PERFUME FRAGRANCES ARMY SPORT FOR MEN VERSION OF SWISS ARMY EDT SPRAY 3.4 OZ

Eicolorte$23.7064 rev

7y ago

Swiss Army Swiss Army Sport Men 3.4 oz EDT Spray

Victorinox$28.76321 rev

10y ago

SWISS ARMY ALTITUDE by Swiss Army - Eau De Toilette Spray 3.4 oz

Swiss Army$51.2835 rev

12y ago

What buyers say about swiss army perfume for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“it smells divine”

Quality-Overall24%

“Excellent product”

Durability5%

“Still holds up”

Soft Feel2%

“It has a soft”

Gifting Purpose1%

“Excellent gift for our special person”

Ease Of Use1%

“is easy to wear for any occasion”

Design-Overall1%

“But hey, the red bottle design captures the classic Swiss Army aesthetic nicely”

Cleansing1%

“Its clean, masculine, and not too strong, which I really like”

What buyers complain about

Durability25%

“Fades Away Too Quickly”

Quality-Overall17%

“not as good”

Common questions

Is swiss army perfume for men profitable to sell on Amazon United States?: The niche generates $140K/yr across 11 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (40/100).
How competitive is the swiss army perfume for men niche?: 3 brands and 70 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in swiss army perfume for men?: Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.0%.
What does it cost to enter the swiss army perfume for men niche?: Listings span $21.73–$51.28; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.