Swipe
FailShoppers spend an estimated $35K a year here, so Swipe is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $35K/yr67K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 70%top-5 click share · 15 brands · 21 sellers
Flapen Score
Swipe against its category
The dotted line is the Beauty & Personal Care average. Past it, Swipe is stronger. Inside it, weaker.
Market
The Swipe market on Amazon at a glance
Shoppers on Amazon United States searched for Swipe 67K times last year and spent an estimated $35K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $35Ka year
- Peak month
- September5.1× the quietest month
- Top search term
- nail pads23K searches a year
02 · Price
A sale here is worth $9.06.
Listings sell for $9.06 on average, from $4.10 to $28.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.06 that is $2K to $5K a year per listing.
- Average price
- $9.06under the $15 to $100 sweet spot
- Price range
- $4.10–$28.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Nail Polish Remover. It carries 2,524 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Nail Polish Remover
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,524per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Swipe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 8 fl oz
- Price
- $15.06
- Rating
- 4.8/5
- Reviews
- 2,557
- Age
- 12y ago

Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 32 fl oz
- Price
- $28.01
- Rating
- 4.8/5
- Reviews
- 2,557
- Age
- 12y ago

LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
- Price
- $4.22
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 10mo ago

TEOYALL Lint Free Nail Wipes 400 PCS Non-Woven Fabric Nail Cleaning Pads Pink Lash Extensions Glue Cleaning Wipes Salon Supplies
- Price
- $5.83
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 3y ago

Makartt Disposable Nail Mats 50 Pcs 3-Ply Absorbent Nail Table Pads with PE Backing 18 x 13 Nail Desk Protection for Manicure Pedicure Acrylic Gel Practice Salon & Home DIY (Pink)
- Price
- $9.33
- Rating
- 4.8/5
- Reviews
- 1,131
- Age
- 3y ago
Trending
estimated 90-day click momentum
720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
- Price
- $4.10
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 3mo ago

40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink
- Price
- $5.74
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 5mo ago

400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))
- Price
- $5.23
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago

LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
- Price
- $4.22
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 10mo ago

Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)
- Price
- $10.07
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago
Newest
by launch date
720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
- Price
- $4.10
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 3mo ago

40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink
- Price
- $5.74
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 5mo ago

LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
- Price
- $4.22
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 10mo ago

400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))
- Price
- $5.23
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago

Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)
- Price
- $10.07
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
21
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
19%
- Young Nails54%
- LNDIEHS10%
- TEOYALL5%
- Makartt4%
- lipetol4%
- BONXAXK4%
Demand
Swipe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.1×
Search terms
Top Swipe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nail pads23K/yr
- young nails swipe17K/yr
- swipe young nails9K/yr
- nail pad9K/yr
- nail swipe4K/yr
- young nail swipe3K/yr
Reviews and returns
What reviews say buyers love and hate about Swipe
We read the reviews and the return reasons for every product selling here.
“They are bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swipe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









