Swimmer Gifts
MaybeSearch demand grew +247.1% this quarter. But the top 5 brands take 100% of clicks, so Swimmer Gifts is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $206K/yr61K searches / yr
- 90-day growth
- +247.1%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 39 sellers
Flapen Score
Swimmer Gifts against its category
The dotted line is the Beauty & Personal Care average. Past it, Swimmer Gifts is stronger. Inside it, weaker.
Market
The Swimmer Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Swimmer Gifts 61K times last year and spent an estimated $206K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +247.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +247.1%
- Conversion, latest week
- 14.6%
- Market size, estimated
- $206Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- malibu swimmers11K searches a year
02 · Price
A sale here is worth $23.20.
Listings sell for $23.20 on average, from $3.97 to $75.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $23.20 that is $29K to $35K a year per listing.
- Average price
- $23.20inside the $15 to $100 sweet spot
- Price range
- $3.97–$75.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $29K–$35K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Hair Masks. It carries 5,074 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Hair Masks
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,074per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Swimmer Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 213%
- Brand 36%
- Brand 43%
Demand
Swimmer Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Swimmer Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- malibu swimmers11K/yr
- malibu swimmers treatment19K/yr
- chlorine hair treatment8K/yr
- malibu c swimmers6K/yr
- swimmers hair treatment3K/yr
- malibu chlorine treatment5K/yr
- swim conditioner for kids2K/yr
- after pool hair care kids2K/yr
- malibu swimmers packet2K/yr
- after swim leave in conditioner2K/yr
Reviews and returns
What reviews say buyers love and hate about Swimmer Gifts
We read the reviews and the return reasons for every product selling here.
“The bottle was leaking a bit when I opened it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimmer Gifts questions
Answered from the same tracked data.









