Swim Shampoo and Conditioner

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +257.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

+257.7%

Conversion, latest week

14.0%

Market size, estimated

$1.0Ma year

Peak month

July6.4× the quietest month

Top search term

malibu swimmers shampoo108K searches a year

Listings sell for $23.86 on average, from $3.97 to $75.90. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $23.86 that is $48K to $60K a year per listing.

Average price

$23.86inside the $15 to $100 sweet spot

Price range

$3.97–$75.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$48K–$60K

Returns

0.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Hair Masks. It carries 4,360 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#144in Hair Masks

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,360per listing

Listings tracked

21

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months