Swim Shampoo
PassSwim Shampoo scores 69 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +174.7% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $1.8M/yr482K searches / yr
- 90-day growth
- +174.7%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 61 sellers
Flapen Score
Swim Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Swim Shampoo is stronger. Inside it, weaker.
Market
The Swim Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Swim Shampoo 482K times last year and spent an estimated $1.8M. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +174.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 482K
- Growth, 90 days vs prior 90
- +174.7%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $1.8Ma year
- Peak month
- June4.8× the quietest month
- Top search term
- chlorine shampoo63K searches a year
02 · Price
A sale here is worth $20.89.
Listings sell for $20.89 on average, from $6.32 to $76.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $20.89 that is $125K to $167K a year per listing.
- Average price
- $20.89inside the $15 to $100 sweet spot
- Price range
- $6.32–$76.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $125K–$167K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Shampoo & Conditioner Sets. It carries 4,548 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Shampoo & Conditioner Sets
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,548per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Swim Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ultra Swim Chlorine Removal & Hard Water Treatment Moisturizing Shampoo 7 Ounce
- Price
- $6.32
- Rating
- 4.5/5
- Reviews
- 6,838
- Age
- 24y ago

SoCozy Kids Swim 3-in-1 Shampoo Conditioner & Body Wash - 3-in-1 Combo Pool Shampoo & Conditioner for Swimmers - Salt & Chlorine Removing Activated Charcoal
- Price
- $9.20
- Rating
- 4.6/5
- Reviews
- 8,994
- Age
- 10y ago

Paul Mitchell Shampoo Three Clarifying Removes Chlorine For All Hair Types 10.14 fl. oz.
- Price
- $15.16
- Rating
- 4.6/5
- Reviews
- 9,775
- Age
- 22y ago

UltraSwim Dynamic Duo Repair Shampoo and Conditioner 7 fl. Oz.
- Price
- $15.68
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 9y ago

Fairy Tales Sun & Swim Shampoo & Conditioner for Kids - Chlorine Removal Swim Shampoo Removes Green Pool Tones Sea Salt & Mineral Buildup - Delicious Tropical Scent 12oz + 8oz
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 4y ago
Trending
estimated 90-day click momentum
Malibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Travel Size for Adults & Kids to Help Protect Against Pool Element Damage Retain Moisture Restore Shine Texture 3.4oz
- Price
- $9.79
- Rating
- 4.4/5
- Reviews
- 2,446
- Age
- 6mo ago

SoCozy Swim Leave In Conditioner Spray & Treatment for Kids Hair (8 Fl Oz) Protects & Repairs Pool Sun & Salt Damaged Hair Gentle Formula with Activated Charcoal Vitamin B5 & Sunflower Seed Extract
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 8,994
- Age
- 10y ago

Fairy Tales Sun & Swim Shampoo & Conditioner for Kids - Chlorine Removal Swim Shampoo Removes Green Pool Tones Sea Salt & Mineral Buildup - Delicious Tropical Scent 12oz + 8oz
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 4y ago

Evereden Kids After-Swim & Sports Shampoo | Cleansing Clay Detoxifies Hair & Scalp from Chlorine Dirt & Sweat | Dermatologist-Tested No Phenoxyethanol No Silicones Vegan | All Hair Type Ages 3+
- Price
- $23.55
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 3y ago

Malibu C Swimmers Wellness Shampoo and Conditioner Set - Restorative Hair Care for Swimmers - Protects Against Chlorine Damage & Combats Brittle Hair (33.8 oz)
- Price
- $76.53
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 7y ago
Newest
by launch date
Malibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Travel Size for Adults & Kids to Help Protect Against Pool Element Damage Retain Moisture Restore Shine Texture 3.4oz
- Price
- $9.79
- Rating
- 4.4/5
- Reviews
- 2,446
- Age
- 6mo ago

Ultra Swim Ultra Hydration Swim Conditioner 7oz
- Price
- $6.37
- Rating
- 4.4/5
- Reviews
- 561
- Age
- 3y ago

Evereden Kids After-Swim & Sports Shampoo | Cleansing Clay Detoxifies Hair & Scalp from Chlorine Dirt & Sweat | Dermatologist-Tested No Phenoxyethanol No Silicones Vegan | All Hair Type Ages 3+
- Price
- $23.55
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 3y ago

Fairy Tales Sun & Swim Shampoo & Conditioner for Kids - Chlorine Removal Swim Shampoo Removes Green Pool Tones Sea Salt & Mineral Buildup - Delicious Tropical Scent 12oz + 8oz
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 4y ago

Malibu C Swimmers Wellness Shampoo and Conditioner Set - Restorative Hair Care for Swimmers - Protects Against Chlorine Damage & Combats Brittle Hair (33.8 oz)
- Price
- $76.53
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
61
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
6%
- UltraSwim46%
- SO COZY15%
- Malibu C11%
- Paul Mitchell8%
- Fairy Tales7%
- TRISWIM6%
- Open — no brand owns it (2 brands, 6%)
Demand
Swim Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.8×
Search terms
Top Swim Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chlorine shampoo63K/yr
- swim shampoo73K/yr
- swimmers shampoo49K/yr
- swim shampoo and conditioner38K/yr
- chlorine shampoo for swimmers37K/yr
- chlorine removal shampoo34K/yr
- swimmers shampoo and conditioner23K/yr
- ultra swim20K/yr
- ultra swim shampoo and conditioner chlorine removal18K/yr
- triswim shampoo17K/yr
Reviews and returns
What reviews say buyers love and hate about Swim Shampoo
We read the reviews and the return reasons for every product selling here.
“it smells like cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









