Swift Styler Hair 5 in 1

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months

390K

Growth, 90 days vs prior 90

-36.2%

Conversion, latest week

0.8%

Market size, estimated

$242Ka year

Peak month

December12.3× the quietest month

Top search term

cecotec31K searches a year

Listings sell for $79.61 on average, from $52.14 to $118.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $79.61 that is $20K to $40K a year per listing.

Average price

$79.61inside the $15 to $100 sweet spot

Price range

$52.14–$118.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$20K–$40K

Returns

6.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #117 within Hot-Air Brushes. It carries 858 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#117in Hot-Air Brushes

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

858per listing

Listings tracked

15

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

22 months