Sweet Perfume

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-19.6%

Conversion, latest week

0.8%

Market size, estimated

$1.3Ma year

Peak month

December2.9× the quietest month

Top search term

ed hardy1.2M searches a year

Listings sell for $55.90 on average, from $17.81 to $118.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $55.90 that is $70K to $84K a year per listing.

Average price

$55.90inside the $15 to $100 sweet spot

Price range

$17.81–$118.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$70K–$84K

Returns

0.7%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #25,494 within Women's. It carries 722 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#25,494in Women's

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

722per listing

Listings tracked

43

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months