Is sweet perfume profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 43 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the sweet perfume niche?

7 brands and 82 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sweet perfume?

Top complaints mined from reviews: Smell, Size-Overall, Strap/String Quality. The return rate is 0.7%.

When does demand for sweet perfume peak?

Demand peaks in Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the sweet perfume niche?

Listings span $17.81–$118.67; the average listing price is $55.90 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.

sweet perfume

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$55.90

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 3.0M searches

Price range

Great$17.81–$118.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good721.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, sweet perfume is a $1.3M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sweet perfume market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 0.8%
Avg BSR: #25,494
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 11.7%
Avg brand age: 37 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

ED HARDY61%
Glitrandi27%
I.AM.GIA5%
Verdusa2%
DOTITOY1%
SOLY HUX1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.9×

Open Trend

Top sweet perfume search terms

ed hardy1.2M/yr -18.1%0.2% conv.
ed hardy purse223K/yr +26.3%0.1% conv.
ed hardy clothes240K/yr +58.5%0.1% conv.
ed hardy perfume213K/yr +1.3%6.5% conv.
ed hardy set480K/yr -73.0%0.1% conv.
ed hardy bag86K/yr +12.9%0.1% conv.
ed hardy sweatpants166K/yr -60.1%0.0% conv.
ed hardy pants42K/yr -6.0%0.0% conv.
ed hardy perfume for women78K/yr -26.8%4.9% conv.
ed hardy sets for women46K/yr -48.6%0.0% conv.

All search terms

Top sweet perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glitrandi Womens 2 Piece Outfits Fashion Print Cropped Hoodies Jacket Sweatpants With Pockets Tracksuit For Women

Glitrandi$52.673.9★378 rev

Ed Hardy Perfume for Women Eau De Parfum Spray with Warm Amber Notes 3.4 fl oz

ED HARDY$24.424.7★16,699 rev

ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 4 Pack Roses Skull Mermaid Medium

ED HARDY$25.084.5★1,768 rev

Glitrandi Womens 2 Piece Outfits Fashion Print Cropped Hoodies Jacket Sweatpants With Pockets Tracksuit For Women

Glitrandi$52.633.9★378 rev

ED HARDY Faux Leather Small Tote Handbag Purse

ED HARDY$78.204.0★6 rev

Newest

by launch date

ED HARDY Womens Shoulder Crossbody Bag (Rebel Rose Camo)

ED HARDY$69.7824 rev

3mo ago

ED HARDY Shoulder Handbag with Chain Charm Accent Top Zip Adjustable Strap Compact Baguette Style White

ED HARDY$67.7824 rev

4mo ago

ED HARDY Womens Shoulder Crossbody Bag (Black Charms)

ED HARDY$70.1124 rev

4mo ago

ED HARDY Womens True Eagle Baby Tee in Black WHWR1104-11 (US Alpha Large Regular Regular Black)

ED HARDY$45.881 rev

5mo ago

ED HARDY Womens Baggy Jeans WEHD8100-3 (US Waist 30 Regular Light Wash)

ED HARDY$118.670 rev

6mo ago

What buyers say about sweet perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“it smells beautiful”

Value For Money8%

“Great price”

Size-Overall7%

“fit great”

Quality-Overall7%

“no complaints here”

Comfort-Overall3%

“Definitely comfortable”

Advertised Vs Actual Product3%

“It was just like as seen in the picture”

Gifting Purpose2%

“Definitely a great gift to give”

Color2%

“The color is beautiful and the material feels soft and comfortable”

Soft Feel1%

“Soft and fresh with a floral”

Suitability Humid Weather1%

“My favorite body mist ever”

What buyers complain about

Smell31%

“No long lasting smell whatsoever”

Size-Overall9%

“Not short friendly”

Strap/String Quality7%

“Strap was defective”

Print Quality6%

“the shirt was terrible the print they botched that it's comfortable it is not value for your money please save your money”

Durability6%

“Does not last”

Value For Money4%

“Expensive fie the quantity”

Functionality-Overall3%

“It did not work out for me”

Advertised Vs Actual Product3%

“False advertisement”

Quality-Overall3%

“quality is bad”

Handle Quality3%

“the handles are horrible because the stitching is at the very top”

Top return reasons

Size-Overall44%

Material Quality10%

Advertised Vs Actual Product9%

Length6%

Waist Fit5%

Quality-Overall3%

Value For Money3%

Thin3%

Shape/Style3%

Zipper Quality2%

Common questions

Is sweet perfume profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 43 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the sweet perfume niche?: 7 brands and 82 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in sweet perfume?: Top complaints mined from reviews: Smell, Size-Overall, Strap/String Quality. The return rate is 0.7%.
When does demand for sweet perfume peak?: Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the sweet perfume niche?: Listings span $17.81–$118.67; the average listing price is $55.90 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.