Is sweet orange hand soap profitable to sell on Amazon United States?

The niche generates $33K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (44/100).

How competitive is the sweet orange hand soap niche?

4 brands and 31 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sweet orange hand soap?

Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.9%.

When does demand for sweet orange hand soap peak?

Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the sweet orange hand soap niche?

Listings span $17.05–$49.07; the average listing price is $32.28 (sweet spot $15–$100). The average incumbent carries 1,241 reviews — the moat a new listing must climb.

sweet orange hand soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.28

avg listing price — sweet spot $15–$100

Price range

Incredible$17.05–$49.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,240.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad$33K

$33K/yr · 18K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sweet orange hand soap is a $33K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sweet orange hand soap market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 5.7%
Avg BSR: #652
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 20.0%
Avg brand age: 82 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Home & Body Company86%
Hand Soap5%
Soapbox5%
AnatoliaDaphne4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +13.0% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top sweet orange hand soap search terms

soap culture 41 hand soap6K/yr +5.1%7.1% conv.
sweet orange hand soap5K/yr +21.7%3.0% conv.
soap culture 414K/yr +8.0%5.3% conv.
la tasse hand soap1K/yr +31.7%0.3% conv.
soap culture2K/yr +9.0%6.2% conv.

All search terms

Top sweet orange hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4

Home & Body Company$34.494.4★182 rev

Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme

Home & Body Company$49.074.7★692 rev

Home & Body Company$34.244.5★160 rev

Hand Soap Collection 21.5 FL OZ Each lavender lemon Verbena Sweet Orange Lavender Rosemary Lemon Sage Amber Rose And Lavender Sage (Sweet Orange 21.5 oz)

Hand Soap$17.052.8★23 rev

Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom

Home & Body Company$39.834.7★21 rev

Newest

by launch date

Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom

Home & Body Company$39.8321 rev

3mo ago

Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co

Home & Body Company$34.19208 rev

1y ago

Home & Body Company$34.24160 rev

2y ago

Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4

Home & Body Company$34.49182 rev

2y ago

Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme

Home & Body Company$49.07692 rev

2y ago

What buyers say about sweet orange hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Great fragrance”

Quality-Overall10%

“Nice, fragrant varieties”

Value For Money6%

“Good value”

Soft Feel4%

“Leaves hands soft”

Gifting Purpose4%

“great to give as gifts”

Lather4%

“The soap lathers well”

Dispensing Mechanism3%

“if you put it your own soap dispenser its amazing”

Moist/Dry2%

“Very Moisturizing”

Cleansing2%

“The soap cleans”

Ease Of Cleaning1%

“Plus it cleans hands just fine”

What buyers complain about

Leak-Proof20%

“Pump leaks”

Smell16%

“I don't think the fragrance is super strong”

Size-Overall6%

“These bottles are huge”

Motor Power4%

“Pump doesnt work”

Functionality-Overall4%

“Doesnt work”

Value For Money3%

“Look more expensive than what they are”

Dilute/Watery2%

“Its a lot more liquid than I expected”

Ease Of Use2%

“can only open one”

Ease Of Cleaning2%

“Plunger hard to get working to get soap out”

Dispensing Mechanism2%

“Damaged hand soap dispenser”

Top return reasons

Leak-Proof36%

Smell22%

Motor Power9%

Advertised Vs Actual Product7%

Material Quality6%

Size-Overall5%

Quality-Overall2%

Dispensing Mechanism2%

Ingredients-Overall2%

Value For Money2%

Common questions

Is sweet orange hand soap profitable to sell on Amazon United States?: The niche generates $33K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (44/100).
How competitive is the sweet orange hand soap niche?: 4 brands and 31 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sweet orange hand soap?: Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.9%.
When does demand for sweet orange hand soap peak?: Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the sweet orange hand soap niche?: Listings span $17.05–$49.07; the average listing price is $32.28 (sweet spot $15–$100). The average incumbent carries 1,241 reviews — the moat a new listing must climb.

sweet orange hand soap

sweet orange hand soap market data

Competition & brand share

Demand & seasonality

Top sweet orange hand soap search terms

Top sweet orange hand soap products on Amazon

Top sellers

Newest

Trending

What buyers say about sweet orange hand soap

What buyers love

What buyers complain about

Top return reasons

Common questions

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