Is sweet honesty perfume for women profitable to sell on Amazon United States?

The niche generates $77K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (43/100).

How competitive is the sweet honesty perfume for women niche?

2 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sweet honesty perfume for women?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.0%.

What does it cost to enter the sweet honesty perfume for women niche?

Listings span $16.99–$24.01; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.

sweet honesty perfume for women

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Price range

Incredible$16.99–$24.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.27

avg listing price — sweet spot $15–$100

Review moat

Good1,203

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 82K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, sweet honesty perfume for women is a $77K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sweet honesty perfume for women market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 4.6%
Avg BSR: #755
Page quality: 0%
Prime: 33%
Sponsored: 67%
Out of stock: 57.7%
Avg brand age: 82 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

AVON90%
Generic10%

Demand

Weekly Amazon search volume, last 49 weeks — -5.8% search growth over the last 90 days.

Open Trend

Top sweet honesty perfume for women search terms

sweet honesty perfume22K/yr +57.6%4.2% conv.
sweet honesty14K/yr -8.5%2.5% conv.
sweet honesty avon perfume8K/yr +58.6%5.4% conv.
avon sweet honesty perfume7K/yr -1.0%4.1% conv.
avon sweet honesty4K/yr +53.7%3.7% conv.
sweet honesty perfume for women27K/yr -85.9%2.5% conv.

All search terms

Top sweet honesty perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON Sweet Honesty Cologne for Women Fresh Cedarwood Long Lasting Perfumes for Women Clean Floral Womens Fragrances with Rose and Lily 1.7 fl oz Designer Womens Perfume Gift

AVON$19.814.5★3,488 rev

Cologne Spray for Women 1.7 fl oz - Swe et Hones ty - Light Floral Fragrance - Fresh Sweet Scent - Classic Feminine Perfume

Generic$16.993.0★3 rev

Sweet Honesty Perfumed Skin Softener lot 4 pcs.

AVON$24.014.4★118 rev

Newest

by launch date

Cologne Spray for Women 1.7 fl oz - Swe et Hones ty - Light Floral Fragrance - Fresh Sweet Scent - Classic Feminine Perfume

Generic$16.993 rev

4mo ago

Sweet Honesty Perfumed Skin Softener lot 4 pcs.

AVON$24.01118 rev

9y ago

AVON Sweet Honesty Cologne for Women Fresh Cedarwood Long Lasting Perfumes for Women Clean Floral Womens Fragrances with Rose and Lily 1.7 fl oz Designer Womens Perfume Gift

AVON$19.813,488 rev

18y ago

What buyers say about sweet honesty perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“They were all such fresh scents”

Soft Feel9%

“still silky as I remember few years ago”

Durability6%

“It lasts for a long time”

Advertised Vs Actual Product5%

“The Name says it all”

Suitability Dry Skin3%

“This is nice creamy feels good on your skin goes great with the pefume”

Comfort-Overall3%

“when I'm wearing it I feel so clean and amazing and elegant”

Gifting Purpose2%

“Was a gift”

Value For Money2%

“It was worth the price my mother loved it”

Color1%

“it being pink it fits in very well with my bedroom decor”

What buyers complain about

Smell62%

“It doesnt smell the same”

Advertised Vs Actual Product12%

“certainly not the same”

Ingredients-Overall7%

“Not the same formula”

Dilute/Watery5%

“I don't remember it being so powdery”

Size-Overall5%

“I thought it would be bigger”

Top return reasons

Smell63%

Advertised Vs Actual Product25%

Suitability Hot Weather13%

Common questions

Is sweet honesty perfume for women profitable to sell on Amazon United States?: The niche generates $77K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (43/100).
How competitive is the sweet honesty perfume for women niche?: 2 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sweet honesty perfume for women?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.0%.
What does it cost to enter the sweet honesty perfume for women niche?: Listings span $16.99–$24.01; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.