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Sweet Cheeks Deodorant for Butt

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $51K a year here, so Sweet Cheeks Deodorant for Butt is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$51K/yr36K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
44%top-5 click share · 11 brands · 54 sellers

Flapen Score

Sweet Cheeks Deodorant for Butt against its category

The dotted line is the Beauty & Personal Care average. Past it, Sweet Cheeks Deodorant for Butt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Cheeks Deodorant for Butt market on Amazon at a glance

Shoppers on Amazon United States searched for Sweet Cheeks Deodorant for Butt 36K times last year and spent an estimated $51K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
7.6%
Market size, estimated
$51Ka year
Peak month
June1.9× the quietest month
Top search term
booty deodorant for women11K searches a year

02 · Price

A sale here is worth $18.58.

Listings sell for $18.58 on average, from $4.08 to $31.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.58 that is $2K to $5K a year per listing.

Average price
$18.58inside the $15 to $100 sweet spot
Price range
$4.08–$31.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #285 within Deodorants & Antiperspirants. It carries 16,883 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
90%
Out of stock, average day
2.2%
Average rank
#285in Deodorants & Antiperspirants
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
16,883per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sweet Cheeks Deodorant for Butt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

54

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

7%

  • Lume56%
  • Sweet Cheeks Full Body Deodorant18%
  • Sweet Cookie Jar8%
  • HAPPY CURVES6%
  • Secret3%
  • Dove2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Sweet Cheeks Deodorant for Butt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Sweet Cheeks Deodorant for Butt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • booty deodorant for women11K/yr
  • lume peony rose6K/yr
  • lume peony rose deodorant4K/yr
  • lume rose3K/yr
  • booty deodorant2K/yr
  • lume deodorant for women peony rose2K/yr
  • sweet cheeks deodorant4K/yr
  • lume peony1K/yr
  • lume deodorant peony rose1K/yr
  • sweet cheeks booty deodorant619/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Cheeks Deodorant for Butt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell45%−0.36

AWFUL Scent

Smells weird

Smells like chemical

Value For Money8%−0.02

expensive

Too expensive

So expensive

Size-Overall7%−0.08

Really small

Tiny Samples

it is advertised looking much larger than it actually is

Functionality-Overall4%−0.07

Does not work well

Did not work

doesnt work as advertised

Durability4%−0.04

did not last the month

Does not last

not as durable as claimed

Love

Smell35%−0.36

The fragrance is great

Amazing Scent

light scent

Quality-Overall11%+1.52

Lume is absolutely reliable

Great product best on market

Excellent product

Advertised Vs Actual Product7%+1.09

As advertised

exactly what I ordered

As described

Efficiency7%+0.89

Effective

It does work

Works fabulously

Value For Money3%−0.02

Definitely worth the price

Good value for your money

Love the price

Return

0.7% Return rate 20% Fixable by listing

Smell58%▆█▇▇▇▆

AWFUL Scent

Smells weird

Smells like chemical

Size-Overall11%▆▃▇▆██

Really small

Tiny Samples

it is advertised looking much larger than it actually is

Advertised Vs Actual Product7%▄██▅▇▆

Pic was misleading

doesnt work as advertised

False advertisement

Functionality-Overall6%▆▃▆▇▆█

Does not work well

Did not work

doesnt work as advertised

Leak-Proof3%█▅▅▅▅▄

FAQ

Common Sweet Cheeks Deodorant for Butt questions

Answered from the same tracked data.