sweet cheeks deodorant for butt
Worth a lookShows low returns (0.7%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.08–$31.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad16,883.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, sweet cheeks deodorant for butt is a $51K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sweet cheeks deodorant for butt market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #285
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 59%
- Out of stock
- 2.2%
- Avg brand age
- 50 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
54
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
7%
- Lume56%
- Sweet Cheeks Full Body Deodorant18%
- Sweet Cookie Jar8%
- HAPPY CURVES6%
- Secret3%
- Dove2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top sweet cheeks deodorant for butt search terms
- booty deodorant for women11K/yr
- lume peony rose6K/yr
- lume peony rose deodorant4K/yr
- lume rose3K/yr
- booty deodorant2K/yr
- lume deodorant for women peony rose2K/yr
- sweet cheeks deodorant4K/yr
- lume peony1K/yr
- lume deodorant peony rose1K/yr
- sweet cheeks booty deodorant619/yr
Top sweet cheeks deodorant for butt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Peony Rose)
Lume$26.084.4★39,654 rev
Sweet Cheeks Full Body Deodorant (Watermelon) 2.5 Fl Oz (Pack of 1)
Sweet Cheeks Full Body Deodorant$19.934.5★217 rev
Lume Whole Body Deodorant - Invisible Cream Tube Mini + Solid Stick Bundle - 72 Hour Odor Control - Aluminum & Baking Soda Free Skin Loving (Peony Rose)
Lume$17.744.2★7,512 rev
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Peony Rose)
Lume$16.324.2★93,884 rev
Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)
Sweet Cookie Jar$20.064.5★102 rev
Newest
by launch date
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)
Lume$27.461,024 rev
Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz
Dove$7.27853 rev
Secret Whole Body Deodorant Stick for Women Travel Size Peach & Vanilla Blossom Scent Aluminum Free Deodorant 72 HR Odor Protection 0.5 oz
Secret$4.082,667 rev
Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)
Sweet Cookie Jar$20.06102 rev
Cookie Wash Fruitty Booty Deodorant 2oz (Pineapple)
Sweet Cookie Jar$20.06102 rev
Trending
90-day click momentum
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)
Lume$18.374.2★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)
Lume$27.463.9★
Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)
Sweet Cookie Jar$20.064.5★
Cookie Wash Fruitty Booty Deodorant 2oz (Pineapple)
Sweet Cookie Jar$20.064.5★
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Tahitian Vanilla
HAPPY CURVES$11.944.4★
What buyers say about sweet cheeks deodorant for butt
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is great”
“Lume is absolutely reliable”
“As advertised”
“Effective”
“Definitely worth the price”
“Great product have been using this for 2 years”
“No irritation”
“a perfect size”
“Easy to use”
“helps with dry skin”
What buyers complain about
“AWFUL Scent”
“expensive”
“Really small”
“Does not work well”
“did not last the month”
“almost immediately developed a rash”
“It didn't keep me dry at all”
“Pic was misleading”
“Not any better than other deodorants”
“I could not open the container”
Top return reasons
Common questions
- Is sweet cheeks deodorant for butt profitable to sell on Amazon United States?
- The niche generates $51K/yr across 29 tracked products. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the sweet cheeks deodorant for butt niche?
- 11 brands and 54 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sweet cheeks deodorant for butt?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- When does demand for sweet cheeks deodorant for butt peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sweet cheeks deodorant for butt niche?
- Listings span $4.08–$31.76; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 16,883 reviews — the moat a new listing must climb.