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Sweat Proof Makeup

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Sweat Proof Makeup is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$881K/yr559K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
79%top-5 click share · 6 brands · 34 sellers

Flapen Score

Sweat Proof Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Sweat Proof Makeup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweat Proof Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Sweat Proof Makeup 559K times last year and spent an estimated $881K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Aug–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $881K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
8.3%
Market size, estimated
$881Ka year
Peak month
November13.1× the quietest month
Top search term
morphe setting spray270K searches a year

02 · Price

A sale here is worth $19.08.

Listings sell for $19.08 on average, from $9.66 to $37.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $19.08 that is $38K to $48K a year per listing.

Average price
$19.08inside the $15 to $100 sweet spot
Price range
$9.66–$37.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$38K–$48K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Face Mists. It carries 5,851 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Face Mists
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,851per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sweat Proof Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

34

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 237%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Sweat Proof Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Oct, Nov · busiest ÷ quietest = 13.1×

Search terms

Top Sweat Proof Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morphe setting spray270K/yr
  • skindinavia makeup setting spray99K/yr
  • skindinavia setting spray43K/yr
  • skindinavia39K/yr
  • setting spray morphe12K/yr
  • morphe lifeproof setting spray5K/yr
  • skindinavia bridal setting spray14K/yr
  • morphe continuous setting mist10K/yr
  • skindavina setting spray12K/yr
  • melting spray makeup5K/yr

Reviews and returns

What reviews say buyers love and hate about Sweat Proof Makeup

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Smell”
0.3%of orders come back
“Strong smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sweat Proof Makeup questions

Answered from the same tracked data.