Swarovski Crystals

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

2.8%

Market size, estimated

$319Ka year

Top search term

rhinestones for clothes170K searches a year

Listings sell for $9.84 on average, from $4.76 to $27.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $9.84 that is $2K to $5K a year per listing.

Average price

$9.84under the $15 to $100 sweet spot

Price range

$4.76–$27.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #185 within Nail Art Accessories. It carries 2,616 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#185in Nail Art Accessories

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,616per listing

Listings tracked

80

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

37 months