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Surfing Accessories

Fail

Buyers convert on only 0.8% of searches, so Surfing Accessories is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$186K/yr723K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
67%top-5 click share · 20 brands · 106 sellers

Flapen Score

Surfing Accessories against its category

The dotted line is the Beauty & Personal Care average. Past it, Surfing Accessories is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surfing Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Surfing Accessories 723K times last year and spent an estimated $186K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
723K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
0.8%
Market size, estimated
$186Ka year
Peak month
December6.0× the quietest month
Top search term
surf575K searches a year

02 · Price

A sale here is worth $33.85.

Listings sell for $33.85 on average, from $8.18 to $72.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $33.85 that is $8K to $17K a year per listing.

Average price
$33.85inside the $15 to $100 sweet spot
Price range
$8.18–$72.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$8K–$17K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,861 within Clays. It carries 1,938 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#1,861in Clays
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,938per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Surfing Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

106

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 94%

Open market

17%

  • Brand 126%
  • Brand 217%
  • Brand 315%
  • Brand 415%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (14 brands, 17%)

Demand

Surfing Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Surfing Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surf575K/yr
  • surfing accessories42K/yr
  • surf accessories21K/yr
  • surf gear9K/yr
  • sun bum surf paste6K/yr
  • surfer gifts18K/yr
  • surfboard accessories6K/yr
  • surf stuff7K/yr
  • surf accessories for men9K/yr
  • sonnys original surf paste4K/yr

Reviews and returns

What reviews say buyers love and hate about Surfing Accessories

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Pay a million dollars for name brand or pay way cheaper for 4/5 quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Surfing Accessories questions

Answered from the same tracked data.