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Surface Shampoo

Maybe

Products sell for $47.15 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Surface Shampoo is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$134K/yr29K searches / yr
90-day growth
+30.9%search demand this quarter
Competition
58%top-5 click share · 1 brands · 5 sellers

Flapen Score

Surface Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Surface Shampoo is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Shampoo 29K times last year and spent an estimated $134K. One brand takes every click. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
9.7%
Market size, estimated
$134Ka year
Peak month
July1.5× the quietest month
Top search term
surface shampoo17K searches a year

02 · Price

A sale here is worth $47.15.

Listings sell for $47.15 on average, from $15.40 to $129.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $47.15 that is $0 to $5K a year per listing.

Average price
$47.15inside the $15 to $100 sweet spot
Price range
$15.40–$129.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,737 within Conditioners. It carries 733 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#1,737in Conditioners
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
733per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Surface Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$13K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • SURFACE100%
  • Open — no brand owns it (0%)

Demand

Surface Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Surface Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.10

Pretty expensive

expensive

Quality-Overall11%+0.49

quality control should be better than this

Suitability Oily Skin11%+0.64

My daughter has oily hair

Moist/Dry11%−0.07

it appears to dry out my scalp not nourish it

Smell11%−0.07

Stinks

This stuff smells nasty

Love

Quality-Overall29%+0.49

Good combo

Good shampoo

Great quality product

Hair Growth19%+0.73

I have found my hair feels healthier

I've been using this for years now thanks to my hairdresser

shape or form helped my hair

Hair Styling10%0.00

Makes hair so easy to manage

Surface curls is amazing

It makes hair nice and smooth

Soft Feel8%

It works and I being using this product for a long time it leaves my hair feeling so moisturing and soft

soft without being flat

Smell7%−0.07

I love the scent of this conditioner

Smells so good

Its got a clean/fresh smell, makes your scalp feel moisturized and clean feeling

Return

1.2% Return rate 38% Fixable by listing

Size-Overall23%█▄▃██▆
Product Condition13%▅▄▁▁██

Used product

Advertised Vs Actual Product10%█▇▂▇▂▅
Smell9%▃█▇▁▃▅

Stinks

This stuff smells nasty

Suitability Short Hair7%▃█▄▁▆▂

FAQ

Common Surface Shampoo questions

Answered from the same tracked data.