Surface Shampoo
MaybeProducts sell for $47.15 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Surface Shampoo is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $134K/yr29K searches / yr
- 90-day growth
- +30.9%search demand this quarter
- Competition
- 58%top-5 click share · 1 brands · 5 sellers
Flapen Score
Surface Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Surface Shampoo is stronger. Inside it, weaker.
Market
The Surface Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Shampoo 29K times last year and spent an estimated $134K. One brand takes every click. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
9.7% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +30.9%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $134Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- surface shampoo17K searches a year
02 · Price
A sale here is worth $47.15.
Listings sell for $47.15 on average, from $15.40 to $129.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $47.15 that is $0 to $5K a year per listing.
- Average price
- $47.15inside the $15 to $100 sweet spot
- Price range
- $15.40–$129.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,737 within Conditioners. It carries 733 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #1,737in Conditioners
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 733per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Surface Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SURFACE Hair - Awaken Therapeutic Shampoo Natural Ingredients for Thinning Hair and a Healthy Scalp -33.8 fl oz
- Price
- $71.67
- Rating
- 4.5/5
- Reviews
- 3,025
- Age
- 14y ago

SURFACE Hair - Awaken Therapeutic Conditioner Natural Ingredients for Thinning Hair and a Healthy Scalp - 6 fl oz
- Price
- $31.88
- Rating
- 4.5/5
- Reviews
- 1,649
- Age
- 15y ago

SURFACE Hair - Awaken Therapeutic Shampoo Natural Ingredients for Thinning Hair and a Healthy Scalp - 2 fl oz
- Price
- $15.40
- Rating
- 4.5/5
- Reviews
- 3,025
- Age
- 7y ago

SURFACE Hair - Trinity Color Care Shampoo Sulfate-Free Paraben-Free Cleansing Shine and Volume for Color Treated Hair - 10 fl oz
- Price
- $38.41
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 7y ago

SURFACE Hair - Curls Moisturizing Shampoo Defines Adds Shine and Provides Frizz Free Style Longevity - 10 fl oz
- Price
- $39.62
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 12y ago
Trending
90-day click momentum
SURFACE Hair - All In Conditioner 8oz
- Price
- $33.02
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

SURFACE Hair - All In Shampoo 10oz
- Price
- $33.46
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago

SURFACE Hair - Awaken Therapeutic Shampoo Natural Ingredients for Thinning Hair and a Healthy Scalp - 2 fl oz
- Price
- $15.40
- Rating
- 4.5/5
- Reviews
- 3,025
- Age
- 7y ago

SURFACE Hair - Awaken Therapeutic Shampoo Natural Ingredients for Thinning Hair and a Healthy Scalp -33.8 fl oz
- Price
- $71.67
- Rating
- 4.5/5
- Reviews
- 3,025
- Age
- 14y ago

SURFACE Hair - Awaken Therapeutic Conditioner Natural Ingredients for Thinning Hair and a Healthy Scalp - 6 fl oz
- Price
- $31.88
- Rating
- 4.5/5
- Reviews
- 1,649
- Age
- 15y ago
Newest
by launch date
SURFACE Hair - All In Shampoo 10oz
- Price
- $33.46
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago

SURFACE Hair - All In Conditioner 8oz
- Price
- $33.02
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

SURFACE Hair - Trinity Color Care Shampoo Sulfate-Free Paraben-Free Cleansing Shine and Volume for Color Treated Hair - 10 fl oz
- Price
- $38.41
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 7y ago

SURFACE Hair - Bassu Moisture Shampoo - Cleanses Moisturizes and Provides Sulfate Free Shine - 10 fl oz
- Price
- $38.53
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 7y ago

SURFACE Hair - Bassu Moisture Shampoo - Cleanses Moisturizes and Provides Sulfate Free Shine -
- Price
- $18.68
- Rating
- 3.6/5
- Reviews
- 64
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- SURFACE100%
- Open — no brand owns it (0%)
Demand
Surface Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Surface Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pretty expensive
expensive
quality control should be better than this
My daughter has oily hair
it appears to dry out my scalp not nourish it
Stinks
This stuff smells nasty
Love
Good combo
Good shampoo
Great quality product
I have found my hair feels healthier
I've been using this for years now thanks to my hairdresser
shape or form helped my hair
Makes hair so easy to manage
Surface curls is amazing
It makes hair nice and smooth
It works and I being using this product for a long time it leaves my hair feeling so moisturing and soft
soft without being flat
I love the scent of this conditioner
Smells so good
Its got a clean/fresh smell, makes your scalp feel moisturized and clean feeling
Return
1.2% Return rate 38% Fixable by listing
Used product
Stinks
This stuff smells nasty
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Shampoo questions
Answered from the same tracked data.









