Surface Hair Products
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Surface Hair Products is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 4863
- Market size
- $392K/yr94K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 36%top-5 click share · 1 brands · 7 sellers
Flapen Score
Surface Hair Products against its category
The dotted line is the Beauty & Personal Care average. Past it, Surface Hair Products is stronger. Inside it, weaker.
Market
The Surface Hair Products market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Hair Products 94K times last year and spent an estimated $392K. One brand takes every click. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $392Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- surface hair products86K searches a year
02 · Price
A sale here is worth $38.36.
Listings sell for $38.36 on average, from $15.40 to $129.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $38.36 that is $4K to $10K a year per listing.
- Average price
- $38.36inside the $15 to $100 sweet spot
- Price range
- $15.40–$129.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,033 within Conditioners. It carries 536 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 2.5%
- Average rank
- #1,033in Conditioners
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 536per listing
- Listings tracked
- 45
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Surface Hair Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
1 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
0%
- Brand 1100%
Demand
Surface Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Surface Hair Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface hair products86K/yr
- surface hair7K/yr
- surface hair care products331/yr
Reviews and returns
What reviews say buyers love and hate about Surface Hair Products
We read the reviews and the return reasons for every product selling here.
“Too expensive,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Hair Products questions
Answered from the same tracked data.