Skip to content

Surface Curls

Maybe

Search demand grew +168.0% this quarter. But the top 5 brands take 100% of clicks, so Surface Curls is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$16K/yr11K searches / yr
90-day growth
+168.0%search demand this quarter
Competition
65%top-5 click share · 1 brands · 5 sellers

Flapen Score

Surface Curls against its category

The dotted line is the Beauty & Personal Care average. Past it, Surface Curls is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Curls market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Curls 11K times last year and spent an estimated $16K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +168.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+168.0%
Conversion, latest week
4.1%
Market size, estimated
$16Ka year
Peak month
June2.9× the quietest month
Top search term
surface curls10K searches a year

02 · Price

A sale here is worth $36.60.

Listings sell for $36.60 on average, from $15.82 to $80.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.60 that is $0 to $4K a year per listing.

Average price
$36.60inside the $15 to $100 sweet spot
Price range
$15.82–$80.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,196 within Conditioners. It carries 253 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
5.8%
Average rank
#1,196in Conditioners
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
253per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Surface Curls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • SURFACE100%

Demand

Surface Curls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Reviews and returns

What reviews say buyers love and hate about Surface Curls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Unsustainable Design50%−0.16

Disappointed with faulty design

Product Condition25%−0.07

Used product

Love

Suitability Curly Hair25%+1.92

I Absolutely Love This Curl Product

Helps keep curls frizz free

Curly hair

Quality-Overall19%+1.35

Good product line

Great product

Smell19%−0.13

Has a beachy scent

The original product, when used at the salon, smells wonderful

Suitability Straight Hair13%+0.84

My hair is fine

Hair Styling6%−0.07

Surface curls is amazing

Return

0.7% Return rate 46% Fixable by listing

Advertised Vs Actual Product22%██▆▃▂▄
Size-Overall18%▄▁▂▅█▃
Product Condition12%▁▆▁▁█▇

Used product

Smell7%▁█▄▁▄▅
Value For Money6%█▁▁▁▅▆

FAQ

Common Surface Curls questions

Answered from the same tracked data.