Surface Curls
MaybeSearch demand grew +168.0% this quarter. But the top 5 brands take 100% of clicks, so Surface Curls is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $16K/yr11K searches / yr
- 90-day growth
- +168.0%search demand this quarter
- Competition
- 65%top-5 click share · 1 brands · 5 sellers
Flapen Score
Surface Curls against its category
The dotted line is the Beauty & Personal Care average. Past it, Surface Curls is stronger. Inside it, weaker.
Market
The Surface Curls market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Curls 11K times last year and spent an estimated $16K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +168.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +168.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $16Ka year
- Peak month
- June2.9× the quietest month
- Top search term
- surface curls10K searches a year
02 · Price
A sale here is worth $36.60.
Listings sell for $36.60 on average, from $15.82 to $80.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.60 that is $0 to $4K a year per listing.
- Average price
- $36.60inside the $15 to $100 sweet spot
- Price range
- $15.82–$80.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,196 within Conditioners. It carries 253 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 5.8%
- Average rank
- #1,196in Conditioners
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 253per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Surface Curls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Surface Curls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Reviews and returns
What reviews say buyers love and hate about Surface Curls
We read the reviews and the return reasons for every product selling here.
“Disappointed with faulty design”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Curls questions
Answered from the same tracked data.