surface bassu hydrating oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.05avg listing price — sweet spot $15–$100
Price range
Incredible$19.67–$91.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,896.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 6K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, surface bassu hydrating oil is a $23K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
surface bassu hydrating oil market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $22K–$32K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #524
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 91 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- SURFACE97%
- VERB3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Top surface bassu hydrating oil search terms
- surface bassu hydrating oil2K/yr
- surface hair oil3K/yr
- bassu oil for hair233/yr
Top surface bassu hydrating oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Surface Hair - Bassu Hydrating Oil - Hair Oil with Flax Seed and Aloe Vera Moisturize and Hydrate Repair Damaged Hair Color Safe 2 Fl Oz
SURFACE$34.134.5★1,047 rev
SURFACE Hair - Bassu Moisture Hydrating Oil- Restore Moisturize Detangle & Soften - 8 fl oz
SURFACE$91.254.5★174 rev
Surface Hair - Bassu Leave In Shine Spray -Shines Detaingles Protects & Softens- 4 fl oz
SURFACE$42.704.4★234 rev
Surface Hair - Bassu Gold Hydrating Oil Protect While Brightening Color And Adding Shine 2 Fl. Oz.
SURFACE$38.423.9★79 rev
Surface Hair - Blowout Protective Oil Organic Ingredients for Women and Men Heat-Resistant with Babassu Oil for Longer Lasting Blowouts - 2 fl oz
SURFACE$38.673.8★64 rev
Newest
by launch date
SURFACE Hair Curls Oil Gel Defines Adds Shine and Provides Frizz Free Style Longevity - 6 fl oz
SURFACE$36.53147 rev
Surface Hair - Blowout Protective Oil Organic Ingredients for Women and Men Heat-Resistant with Babassu Oil for Longer Lasting Blowouts - 2 fl oz
SURFACE$38.6764 rev
VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates
VERB$19.6711,533 rev
Surface Hair - Bassu Leave In Shine Spray -Shines Detaingles Protects & Softens- 4 fl oz
SURFACE$42.70234 rev
SURFACE Hair - Bassu Moisture Hydrating Oil- Restore Moisturize Detangle & Soften - 8 fl oz
SURFACE$91.25174 rev
Trending
90-day click momentumSURFACE Hair - Bassu Moisture Hydrating Oil- Restore Moisturize Detangle & Soften - 8 fl oz
SURFACE$91.254.5★
Surface Hair - Bassu Gold Hydrating Oil Protect While Brightening Color And Adding Shine 2 Fl. Oz.
SURFACE$38.423.9★
Surface Hair - Bassu Leave In Shine Spray -Shines Detaingles Protects & Softens- 4 fl oz
SURFACE$42.704.4★
VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates
VERB$19.674.6★
SURFACE Hair Curls Oil Gel Defines Adds Shine and Provides Frizz Free Style Longevity - 6 fl oz
SURFACE$36.534.7★
What buyers say about surface bassu hydrating oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is delightful”
“Nice shine”
“It doesnt weigh it down at all”
“Makes my hair smooth and shiny”
“Excellent product”
“This product saved my frizzy hair”
“For reference, I have oily fine hair that dries wavy”
“Makes my hair shiny without looking greasy”
“Worth the price”
“Shiny hair”
What buyers complain about
“unpleasant scent”
“it gets greasy faster”
“not dry”
“Each time i use this hair I get a breakout some where on my scalp”
“Makes fine hair very frizzy”
“I HATE silicone textured items on my face”
“the bottle I got was super thick”
“Pricey,”
“This leaked and its not an inexpensive product so I expect better”
“I bought this for my curly-haired daughter and its too heavy for her hair, unfortunately”
Top return reasons
Common questions
- Is surface bassu hydrating oil profitable to sell on Amazon United States?
- The niche generates $23K/yr across 7 tracked products. 90-day search growth is +50.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the surface bassu hydrating oil niche?
- 2 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in surface bassu hydrating oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 1.2%.
- When does demand for surface bassu hydrating oil peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the surface bassu hydrating oil niche?
- Listings span $19.67–$91.25; the average listing price is $43.05 (sweet spot $15–$100). The average incumbent carries 1,897 reviews — the moat a new listing must climb.