Surface Bassu Hydrating Oil
FailThe top 5 brands take 100% of clicks, so Surface Bassu Hydrating Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $23K/yr6K searches / yr
- 90-day growth
- +50.1%search demand this quarter
- Competition
- 95%top-5 click share · 2 brands · 8 sellers
Flapen Score
Surface Bassu Hydrating Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Surface Bassu Hydrating Oil is stronger. Inside it, weaker.
Market
The Surface Bassu Hydrating Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Bassu Hydrating Oil 6K times last year and spent an estimated $23K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +50.1%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $23Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- surface bassu hydrating oil2K searches a year
02 · Price
A sale here is worth $43.05.
Listings sell for $43.05 on average, from $19.67 to $91.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $43.05 that is $4K to $11K a year per listing.
- Average price
- $43.05inside the $15 to $100 sweet spot
- Price range
- $19.67–$91.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #524 within Oils. It carries 1,897 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #524in Oils
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,897per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Surface Bassu Hydrating Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
- Open — no brand owns it (0%)
Demand
Surface Bassu Hydrating Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Search terms
Top Surface Bassu Hydrating Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface bassu hydrating oil2K/yr
- surface hair oil3K/yr
- bassu oil for hair233/yr
Reviews and returns
What reviews say buyers love and hate about Surface Bassu Hydrating Oil
We read the reviews and the return reasons for every product selling here.
“unpleasant scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Bassu Hydrating Oil questions
Answered from the same tracked data.









