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Surf Sunscreen

Maybe

Buyers convert on 18.0% of searches. But the top 5 brands take 100% of clicks, so Surf Sunscreen is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$811K/yr298K searches / yr
90-day growth
+133.1%search demand this quarter
Competition
81%top-5 click share · 3 brands · 57 sellers

Flapen Score

Surf Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Surf Sunscreen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surf Sunscreen market on Amazon at a glance

Surf Sunscreen is a $811K a year market on Amazon United States, with 298K searches a year. The top 5 brands take 100% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 298K times a year and 18.0% buy. Search demand moved +133.1% in 90 days, so the market is growing into its $811K a year.

Search volume
298K
Search growth, 90 days
+133.1%
Conversion
18.0%
Market size
$811K

02 · Money

The money is there.

Shoppers bought 50K to 60K units at $15.11 on average, 3,000 to 4,000 per product. Units times price is $756K to $907K a year.

Units sold
50K–60K
Units per product
3,000–4,000
Average price
$15.11
Units × price
$756K–$907K

03 · Shelf

Brands here are settling in.

The average listing ranks #472. 100% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 53 months.

Average BSR
#472
Prime
100%
Sponsored
92%
Out of stock
0.0%
Average brand age
53 months

Products

Top Surf Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$81K$162K$243K$325K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • BLUE LIZARD86%
  • Sun Zapper13%
  • CeraVe2%

Demand

Surf Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.2×

Search terms

Top Surf Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lizard face sunscreen43K/yr
  • blue lizard sunscreen stick34K/yr
  • zinc stick33K/yr
  • zinc sunscreen stick31K/yr
  • blue lizard stick16K/yr
  • blue lizard sunscreen face15K/yr
  • blue lizard face stick10K/yr
  • zinc oxide sunscreen stick12K/yr
  • blue lizard face12K/yr
  • sun zapper zinc stick16K/yr

Reviews and returns

What reviews say buyers love and hate about Surf Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies13%−0.07

Can cause rash

Allergic Reaction

Rash causing

Color10%−0.05

Not even any pink to my face

Im pretty pale

it was darker even tho I got the light one again

Thickness5%−0.02

Too thick

The consistency of this product is thick

Goes on way too thick

Size-Overall4%

Small bottle

Super small

Very tiny stick

Oily/Greasy4%−0.02

Unfortunately too greasy

Very very greasy

Its also extremely oily

Love

Quality-Overall11%+0.72

Great quality for babies

Excellent product

The manufacturers product is great

Suitability Combination Skin8%+0.59

Feels good on the skin

Good for sensitive skin

Perfect for my skin

Ease Of Use8%+0.72

Goes on easy

Easy to use

Easy to put on

Protection8%+0.68

Excellent protection

Excellent Sun Protection

protect my skin well

Ease Of Application6%+0.22

Works well when you apply it right

Easy to apply

Easy application

Return

0.7% Return rate 48% Fixable by listing

Size-Overall17%▆▇█▇▆▆

Small bottle

Super small

Very tiny stick

Value For Money13%▄▄▇█▆█

Expensive

Super expensive

A little expensive

Advertised Vs Actual Product12%█▇▆▆▇▆
Ingredients-Overall6%▅█████
Adhesion/Stickiness5%▇▅▅▇▆█

Very tiny stick

I feel sticky

extra sticky

FAQ

Common Surf Sunscreen questions

Answered from the same tracked data.