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Surf Sunscreen

Maybe

Buyers convert on 18.0% of searches. But the top 5 brands take 100% of clicks, so Surf Sunscreen is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$811K/yr298K searches / yr
90-day growth
+133.1%search demand this quarter
Competition
81%top-5 click share · 3 brands · 57 sellers

Flapen Score

Surf Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Surf Sunscreen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surf Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Surf Sunscreen 298K times last year and spent an estimated $811K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 18.0% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +133.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $811K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+133.1%
Conversion, latest week
18.0%
Market size, estimated
$811Ka year
Peak month
June9.2× the quietest month
Top search term
blue lizard face sunscreen43K searches a year

02 · Price

A sale here is worth $15.11.

Listings sell for $15.11 on average, from $7.51 to $35.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $15.11 that is $45K to $60K a year per listing.

Average price
$15.11inside the $15 to $100 sweet spot
Price range
$7.51–$35.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$45K–$60K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #472 within Sunscreens & Tanning Products. It carries 6,963 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#472in Sunscreens & Tanning Products
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,963per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Surf Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 213%
  • Brand 32%

Demand

Surf Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.2×

Search terms

Top Surf Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lizard face sunscreen43K/yr
  • blue lizard sunscreen stick34K/yr
  • zinc stick33K/yr
  • zinc sunscreen stick31K/yr
  • blue lizard stick16K/yr
  • blue lizard sunscreen face15K/yr
  • blue lizard face stick10K/yr
  • zinc oxide sunscreen stick12K/yr
  • blue lizard face12K/yr
  • sun zapper zinc stick16K/yr

Reviews and returns

What reviews say buyers love and hate about Surf Sunscreen

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.7%of orders come back
“Can cause rash”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Surf Sunscreen questions

Answered from the same tracked data.