surf spray
Worth a lookShows searches that convert (12.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.40avg listing price — sweet spot $15–$100
Price range
Incredible$15.37–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Review moat
Good1,317.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$323K$323K/yr · 98K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, surf spray is a $323K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
surf spray market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $330K–$396K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bumble and bumble.89%
- BYRD Hairdo Products11%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +49.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Top surf spray search terms
- bumble and bumble surf spray34K/yr
- bumble and bumble sea salt spray15K/yr
- surf spray14K/yr
- byrd sea salt spray10K/yr
- california surf spray13K/yr
- bumble and bumble salt spray3K/yr
- byrd texturizing surf spray1K/yr
- california surf spray hair3K/yr
- surf spray for men5K/yr
Top surf spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Air Dry Hair | Adds Tousled Beachy Texture + Matte Finish | For Fine to Medium Wavy Straight Hair Types | Standard Size 4.2 Fl Oz
Bumble and bumble.$31.954.2★1,922 rev
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Air Dry Hair | Adds Tousled Beachy Texture + Matte Finish | For Fine to Medium Wavy Straight Hair Types | Mini Travel Size 1.7 Fl Oz
Bumble and bumble.$15.374.2★1,922 rev
BYRD Hairdo Products Byrd Sea Salt Surfspray Salty Coconut Scent Texturizing and Volumizing Sea Salt Spray for Men for Hydrated Shiny Surfer Hair Safe for All Hair Types 8 Fl Oz - Texture Spray
BYRD Hairdo Products$15.594.4★1,656 rev
Bumble and bumble. Surf Infusion Oil and Sea Salt Spray | Conditioning | Adds Beachy Texture + Shine | For Medium to Thick Wavy Straight Hair Types 3.4 Fl Oz
Bumble and bumble.$33.954.3★506 rev
Bumble and bumble. Surf Foam Spray Blow Dry Hair Lightweight Volume Mousse | Adds Beachy Texture + Hold | UV Protection| For Fine to Medium Wavy Straight Hair Types 4 Ounce
Bumble and bumble.$35.134.5★583 rev
Newest
by launch dateBumble and bumble. Surf Sea Salt Spray | Volumizing | Air Dry Hair | Adds Tousled Beachy Texture + Matte Finish | For Fine to Medium Wavy Straight Hair Types | Standard Size 4.2 Fl Oz
Bumble and bumble.$31.951,922 rev
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Air Dry Hair | Adds Tousled Beachy Texture + Matte Finish | For Fine to Medium Wavy Straight Hair Types | Mini Travel Size 1.7 Fl Oz
Bumble and bumble.$15.371,922 rev
Bumble and bumble. Surf Infusion Oil and Sea Salt Spray | Conditioning | Adds Beachy Texture + Shine | For Medium to Thick Wavy Straight Hair Types 3.4 Fl Oz
Bumble and bumble.$33.95506 rev
Bumble and bumble. Surf Foam Spray Blow Dry Hair Lightweight Volume Mousse | Adds Beachy Texture + Hold | UV Protection| For Fine to Medium Wavy Straight Hair Types 4 Ounce
Bumble and bumble.$35.13583 rev
BYRD Hairdo Products Byrd Sea Salt Surfspray Salty Coconut Scent Texturizing and Volumizing Sea Salt Spray for Men for Hydrated Shiny Surfer Hair Safe for All Hair Types 8 Fl Oz - Texture Spray
BYRD Hairdo Products$15.591,656 rev
Trending
90-day click momentumBumble and bumble. Surf Infusion Oil and Sea Salt Spray | Conditioning | Adds Beachy Texture + Shine | For Medium to Thick Wavy Straight Hair Types 3.4 Fl Oz
Bumble and bumble.$33.954.3★
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Air Dry Hair | Adds Tousled Beachy Texture + Matte Finish | For Fine to Medium Wavy Straight Hair Types | Mini Travel Size 1.7 Fl Oz
Bumble and bumble.$15.374.2★
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Air Dry Hair | Adds Tousled Beachy Texture + Matte Finish | For Fine to Medium Wavy Straight Hair Types | Standard Size 4.2 Fl Oz
Bumble and bumble.$31.954.2★
Bumble and bumble. Surf Foam Spray Blow Dry Hair Lightweight Volume Mousse | Adds Beachy Texture + Hold | UV Protection| For Fine to Medium Wavy Straight Hair Types 4 Ounce
Bumble and bumble.$35.134.5★
BYRD Hairdo Products Byrd Sea Salt Surfspray Salty Coconut Scent Texturizing and Volumizing Sea Salt Spray for Men for Hydrated Shiny Surfer Hair Safe for All Hair Types 8 Fl Oz - Texture Spray
BYRD Hairdo Products$15.594.4★
What buyers say about surf spray
What buyers praise and complain about, mined from review topics.What buyers love
“It is a light mist spray and smells decent”
“definitely creates more wavy hair for my regularly flat hair”
“Product value for the cost 10/10”
“Great in fine hair”
“hair texture”
“it dried very nicely”
“A nice hair product”
“works well,”
“my hair does stay curly all day long so I have to say the whole does hold all day long”
“Convenient for me as well”
What buyers complain about
“waste my money”
“its big for me”
“dried on the outside”
“Smells Bad”
“Doesn't work”
“Not as good as cheaper products”
“It doesnt make my hair beach waves”
“Bad business”
“mist products are heavy”
“its not moisturizing ans made my hair greasy”
Top return reasons
Common questions
- Is surf spray profitable to sell on Amazon United States?
- The niche generates $323K/yr across 5 tracked products. 90-day search growth is +49.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the surf spray niche?
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in surf spray?
- Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 1.1%.
- When does demand for surf spray peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the surf spray niche?
- Listings span $15.37–$35.13; the average listing price is $26.40 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.