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Surf Spray

Maybe

Buyers convert on 12.5% of searches. But the top 5 products take 100% of clicks, so Surf Spray is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$323K/yr98K searches / yr
90-day growth
+49.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Surf Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Surf Spray is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surf Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Surf Spray 98K times last year and spent an estimated $323K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+49.7%
Conversion, latest week
12.5%
Market size, estimated
$323Ka year
Peak month
June2.3× the quietest month
Top search term
bumble and bumble surf spray34K searches a year

02 · Price

A sale here is worth $26.40.

Listings sell for $26.40 on average, from $15.37 to $35.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $26.40 that is $53K to $66K a year per listing.

Average price
$26.40inside the $15 to $100 sweet spot
Price range
$15.37–$35.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$53K–$66K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Salt Water Sprays. It carries 1,318 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Salt Water Sprays
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,318per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Surf Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

Surf Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Surf Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bumble and bumble surf spray34K/yr
  • bumble and bumble sea salt spray15K/yr
  • surf spray14K/yr
  • byrd sea salt spray10K/yr
  • california surf spray13K/yr
  • bumble and bumble salt spray3K/yr
  • byrd texturizing surf spray1K/yr
  • california surf spray hair3K/yr
  • surf spray for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Surf Spray

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
1.1%of orders come back
“waste my money”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Surf Spray questions

Answered from the same tracked data.