Surf Spray
MaybeBuyers convert on 12.5% of searches. But the top 5 products take 100% of clicks, so Surf Spray is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $323K/yr98K searches / yr
- 90-day growth
- +49.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 6 sellers
Flapen Score
Surf Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Surf Spray is stronger. Inside it, weaker.
Market
The Surf Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Surf Spray 98K times last year and spent an estimated $323K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +49.7%
- Conversion, latest week
- 12.5%
- Market size, estimated
- $323Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- bumble and bumble surf spray34K searches a year
02 · Price
A sale here is worth $26.40.
Listings sell for $26.40 on average, from $15.37 to $35.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $26.40 that is $53K to $66K a year per listing.
- Average price
- $26.40inside the $15 to $100 sweet spot
- Price range
- $15.37–$35.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $53K–$66K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Salt Water Sprays. It carries 1,318 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Salt Water Sprays
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,318per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Surf Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 211%
Demand
Surf Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Surf Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bumble and bumble surf spray34K/yr
- bumble and bumble sea salt spray15K/yr
- surf spray14K/yr
- byrd sea salt spray10K/yr
- california surf spray13K/yr
- bumble and bumble salt spray3K/yr
- byrd texturizing surf spray1K/yr
- california surf spray hair3K/yr
- surf spray for men5K/yr
Reviews and returns
What reviews say buyers love and hate about Surf Spray
We read the reviews and the return reasons for every product selling here.
“waste my money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surf Spray questions
Answered from the same tracked data.









