supernova tanning lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$96.41avg listing price — sweet spot $15–$100
Review moat
Good533.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.53–$184.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 39K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supernova tanning lotion is a $49K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
supernova tanning lotion market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $24K–$48K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #2,738
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 63%
- Out of stock
- 0.6%
- Avg brand age
- 78 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- yokokat59%
- Devoted Creations15%
- Generic15%
- Merrell7%
- Millennium Tanning4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -47.5% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.8×
Top supernova tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Designer Skin Supernova Luminous Tanning Lotion 13.5 oz
yokokat$149.473.2★8 rev
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
Devoted Creations$44.494.6★470 rev
Designer Skin SuperNova Astronomical 100X Bronzer Tanning Lotion with Luminous Glow 13.5 oz Bottle
Generic$174.073.9★3 rev
Supernova
Merrell$64.974.1★34 rev
Designer Skin SuperNova Bronzer Tanning Lotion - 13.5 oz.
Generic$184.720.0★0 rev
Newest
by launch dateDesigner Skin SuperNova Astronomical 100X Bronzer Tanning Lotion with Luminous Glow 13.5 oz Bottle
Generic$174.073 rev
Designer Skin Supernova Luminous Tanning Lotion 13.5 oz
yokokat$149.478 rev
Designer Skin SuperNova Bronzer Tanning Lotion - 13.5 oz.
Generic$184.720 rev
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
Devoted Creations$91.1647 rev
Supernova
Merrell$64.9734 rev
Trending
90-day click momentumSupernova
Merrell$64.974.1★
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
Devoted Creations$91.164.6★
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
Devoted Creations$44.494.6★
Designer Skin SuperNova Astronomical 100X Bronzer Tanning Lotion with Luminous Glow 13.5 oz Bottle
Generic$174.073.9★
Designer Skin Supernova Luminous Tanning Lotion 13.5 oz
yokokat$149.473.2★
What buyers say about supernova tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“It's super hydrating and smells nice”
“Great color”
“Worth the money”
“It gives me a deep dark tan that lasts”
“no complaints”
“My skin actually feels soft”
“It doesnt stain your hands”
“Good moisturizer and effectiveness”
“Easy to apply”
“Effective”
What buyers complain about
“I just wish the after scent was better”
“not once have I seen it green”
“Doesnt Work”
“also rubbed off on my clothes”
“It was cheaper than it is everywhere else”
“Leaves streaks badly”
“The consistency of this lotion is thicker than some other bronzers”
“Was this used”
“Disappointed because this tanning lotion isnt cheap”
“saw no noticeable difference”
Top return reasons
Common questions
- Is supernova tanning lotion profitable to sell on Amazon United States?
- The niche generates $49K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the supernova tanning lotion niche?
- 5 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in supernova tanning lotion?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.8%.
- When does demand for supernova tanning lotion peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.8× the quietest.
- What does it cost to enter the supernova tanning lotion niche?
- Listings span $27.53–$184.72; the average listing price is $96.41 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.