Is supernova blonde toning leave-in foam profitable to sell on Amazon United States?

The niche generates $27K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.4%. Flapen's verdict: Skip it (48/100).

How competitive is the supernova blonde toning leave-in foam niche?

1 brands and 2 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in supernova blonde toning leave-in foam?

Top complaints mined from reviews: Moist/Dry, Color, Value For Money. The return rate is 1.9%.

When does demand for supernova blonde toning leave-in foam peak?

Demand peaks in Feb–Jun–Aug; the busiest month runs 3.1× the quietest.

What does it cost to enter the supernova blonde toning leave-in foam niche?

Listings span $16.95–$28.79; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.

supernova blonde toning leave-in foam

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.98

avg listing price — sweet spot $15–$100

Price range

Incredible$16.95–$28.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great286

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Growth

Good+34.4%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 13K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, supernova blonde toning leave-in foam is a $27K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun–Aug. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

supernova blonde toning leave-in foam market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $32K–$39K; units × avg price
Conversion rate: 7.9%
Avg BSR: #456
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.9%
Avg brand age: 64 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

XMONDO100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.4% search growth over the last 90 days.

Peak months: Feb, Jun, Aug · busiest ÷ quietest = 3.1×

Open Trend

Top supernova blonde toning leave-in foam search terms

supernova blonde toning leave-in foam9K/yr +19.8%10.0% conv.
xmondo supernova4K/yr +74.1%10.0% conv.
xmondo supernova blonde toning foam550/yr +34.9%13.4% conv.

All search terms

Top supernova blonde toning leave-in foam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XMONDO Hair Supernova Blonde Toning Leave-In Foam Vegan Formula Hair Toner Foam for Reducing Brassy and Yellow Tones on Blonde Highlighted and Gray Colors 6.7 Fl. Oz

XMONDO$28.034.0★660 rev

XMONDO Hair Supernova Blonde Brightening Leave-in Conditioning Mist

XMONDO$27.834.1★84 rev

XMONDO Supernova Blonde Toning Reparative Mask Tones Repairs & Hydrates Vegan with Jojoba Oil 7.95 oz

XMONDO$27.834.2★663 rev

XMONDO Supernova Blonde Toning Reparative Mask - Tones Repairs & Hydrates Vegan with Jojoba Oil 7.95 oz

XMONDO$28.794.5★101 rev

XMONDO Hair Supernova Blonde Toning Leave-In Foam Vegan Formula Hair Toner Foam for Reducing Brassy and Yellow Tones on Blonde Highlighted and Gray Colors 3.4 Fl. Oz

XMONDO$16.954.5★5 rev

Newest

by launch date

XMONDO Hair Supernova Blonde Toning Leave-In Foam Vegan Formula Hair Toner Foam for Reducing Brassy and Yellow Tones on Blonde Highlighted and Gray Colors 3.4 Fl. Oz

XMONDO$16.955 rev

6mo ago

XMONDO Supernova Blonde Toning Reparative Mask - Tones Repairs & Hydrates Vegan with Jojoba Oil 7.95 oz

XMONDO$28.79101 rev

9mo ago

XMONDO Hair Supernova Blonde Brightening Leave-in Conditioning Mist

XMONDO$27.8384 rev

1y ago

XMONDO Hair Supernova Blonde Toning Leave-In Foam Vegan Formula Hair Toner Foam for Reducing Brassy and Yellow Tones on Blonde Highlighted and Gray Colors 6.7 Fl. Oz

XMONDO$28.03660 rev

3y ago

XMONDO Supernova Blonde Toning Reparative Mask Tones Repairs & Hydrates Vegan with Jojoba Oil 7.95 oz

XMONDO$27.83663 rev

3y ago

What buyers say about supernova blonde toning leave-in foam

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Smells Great”

Soft Feel14%

“hair is soft”

Brightness/Shine/Glow9%

“My hair is 🌞 brighter”

Suitability Colored Hair9%

“got the perfect light ash blonde I wanted”

Color7%

“Perfect color”

Moist/Dry4%

“helped with dryness”

Ease Of Application4%

“its super easy to apply”

Ease Of Use3%

“Its easy and effective”

Value For Money3%

“Great value”

Quality-Overall3%

“Mondo products are the best”

What buyers complain about

Moist/Dry15%

“Disappointed, not hydrating”

Color12%

“not left it purple”

Value For Money10%

“Not worth the price”

Suitability Colored Hair8%

“Im mega bummed that my hair turned purple. when I didnt want it purple at this time”

Adhesion/Stickiness8%

“Very sticky and not effective”

Functionality-Overall7%

“Bad results”

Suitability Short Hair4%

“I used it 3 times it feels heavy on the hair”

Hair Related4%

“this last time within 5 minutes my hair didnt tone”

Allergies3%

“left my hair feeling gross”

Advertised Vs Actual Product3%

“Not a good product for my hair, misleading”

Top return reasons

Functionality-Overall22%

Advertised Vs Actual Product12%

Suitability Colored Hair10%

Leak-Proof9%

Color8%

Hair Related7%

Suitability Short Hair5%