Supergoop Lip Balm
MaybeBuyers convert on 13.0% of searches. But the top 5 brands take 100% of clicks, so Supergoop Lip Balm is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $197K/yr90K searches / yr
- 90-day growth
- +73.7%search demand this quarter
- Competition
- 80%top-5 click share · 1 brands · 4 sellers
Flapen Score
Supergoop Lip Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Supergoop Lip Balm is stronger. Inside it, weaker.
Market
The Supergoop Lip Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Supergoop Lip Balm 90K times last year and spent an estimated $197K. One brand takes every click. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +73.7%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $197Ka year
- Peak month
- July7.5× the quietest month
- Top search term
- supergoop lip22K searches a year
02 · Price
A sale here is worth $16.94.
Listings sell for $16.94 on average, from $9.35 to $21.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $16.94 that is $8K to $13K a year per listing.
- Average price
- $16.94inside the $15 to $100 sweet spot
- Price range
- $9.35–$21.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$13K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #212 within Sunscreens & Tanning Products. It carries 1,044 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 26.0%
- Average rank
- #212in Sunscreens & Tanning Products
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 1,044per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Supergoop Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.68
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Supergoop! PLAY Lip Balm with Acai 0.5 fl oz - SPF 30 PA+++ Broad Spectrum Sunscreen - Hydrating Honey Shea Butter & Sunflower Seed Oil - Great for Active Days
- Price
- $11.62
- Rating
- 4.3/5
- Reviews
- 3,807
- Age
- 6y ago
Supergoop! Lipscreen Shine SPF 40 0.34 fl oz - Clear Lip Gloss - Broad Spectrum SPF Lip Balm with Grape Seed Extract Sunflower Seed Oil & Kelp Extract - Non-Sticky Formula
- Price
- $20.03
- Rating
- 4.3/5
- Reviews
- 681
- Age
- 6y ago
Supergoop! PLAY Lip Balm SPF 30 with Mint 0.5 fl oz - Broad Spectrum SPF Lip Balm with Hydrating Honey Shea Butter & Sunflower Seed Oil - Great for Active Days
- Price
- $11.54
- Rating
- 4.3/5
- Reviews
- 3,807
- Age
- 6y ago
Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.40
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Trending
90-day click momentum
Supergoop! PLAY Lip Shield SPF 30 Coconut - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection
- Price
- $9.35
- Rating
- 4.3/5
- Reviews
- 587
- Age
- 1y ago
Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.68
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Supergoop! Glow Gloss SPF 40 Lip Balm Pink Peppermint (Sweet Mint Flavor Sheer Candy Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.69
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Supergoop! PLAY Lip Shield SPF 30 Strawberry - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection
- Price
- $15.14
- Rating
- 4.3/5
- Reviews
- 587
- Age
- 5y ago
Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.40
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Newest
by launch dateSupergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.68
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.40
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Supergoop! Glow Gloss SPF 40 Lip Balm Pink Peppermint (Sweet Mint Flavor Sheer Candy Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.69
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Supergoop! Unseen Sunscreen Clear Lip Protector - 100% Invisible Lightweight SPF 30 Formula - Provides UV & Environmental Protection - Natural Finish - 0.12 oz
- Price
- $21.12
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 1y ago
Supergoop! PLAY Lip Shield SPF 30 Coconut - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection
- Price
- $9.35
- Rating
- 4.3/5
- Reviews
- 587
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Supergoop!100%
Demand
Supergoop Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×
Search terms
Top Supergoop Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- supergoop lip22K/yr
- supergoop lip sunscreen14K/yr
- supergoop lip balm21K/yr
- supergoop glow gloss12K/yr
- supergoop spf lip balm4K/yr
- supergoop lip gloss10K/yr
- supergoop sunscreen lip balm2K/yr
- supergoop glow gloss lip balm spf 403K/yr
- supergoop lip balm spf 302K/yr
Reviews and returns
What reviews say buyers love and hate about Supergoop Lip Balm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells awful
It smells like sunblock
gross smell
And SO expensive for such a lackluster product
Not worth the price
I feel like it is a bit pricey
Thought it would be a little thicker for the gloss effect
Its pretty thick
Very thick in a tacky way and tastes terrible
It goes on pretty sticky
Its not exactly sticky
Too sticky
I had to wipe it off
Had to wipe it off immediately
I keep having to wipe the corners
Love
Great product with best shine
Very good quality
Great product
long lasting with a subtle shine
It gave my lips a nice shine
Great product with best shine
It smells amazing, has just the right amount of yummy flavor, and keeps my lips incredibly soft and hydrated
Lovely scent, non tacky formula, protects from sun
Smells good
I especially like the application
The applicator is a dream - allowing you to apply evenly
And I do enjoy the wand application
Love the gloss and protection
This lipbalm will be a great sun protectant
Love this sun protectant gloss
Return
0.8% Return rate 30% Fixable by listing
Smells awful
It smells like sunblock
gross smell
And SO expensive for such a lackluster product
Not worth the price
I feel like it is a bit pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Supergoop Lip Balm questions
Answered from the same tracked data.