supergoop lip balm
Worth a lookShows searches that convert (13.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,044avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.35–$21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 90K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supergoop lip balm is a $197K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
supergoop lip balm market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $136K–$169K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 26.0%
- Avg brand age
- 52 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Supergoop!100%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +73.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×
Top supergoop lip balm search terms
- supergoop lip22K/yr
- supergoop lip sunscreen14K/yr
- supergoop lip balm21K/yr
- supergoop glow gloss12K/yr
- supergoop spf lip balm4K/yr
- supergoop lip gloss10K/yr
- supergoop sunscreen lip balm2K/yr
- supergoop glow gloss lip balm spf 403K/yr
- supergoop lip balm spf 302K/yr
Top supergoop lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.684.2★118 rev
Supergoop! PLAY Lip Balm with Acai 0.5 fl oz - SPF 30 PA+++ Broad Spectrum Sunscreen - Hydrating Honey Shea Butter & Sunflower Seed Oil - Great for Active Days
Supergoop!$11.624.3★3,807 rev
Supergoop! Lipscreen Shine SPF 40 0.34 fl oz - Clear Lip Gloss - Broad Spectrum SPF Lip Balm with Grape Seed Extract Sunflower Seed Oil & Kelp Extract - Non-Sticky Formula
Supergoop!$20.034.3★681 rev
Supergoop! PLAY Lip Balm SPF 30 with Mint 0.5 fl oz - Broad Spectrum SPF Lip Balm with Hydrating Honey Shea Butter & Sunflower Seed Oil - Great for Active Days
Supergoop!$11.544.3★3,807 rev
Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.404.2★118 rev
Newest
by launch dateSupergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.68118 rev
Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.40118 rev
Supergoop! Glow Gloss SPF 40 Lip Balm Pink Peppermint (Sweet Mint Flavor Sheer Candy Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.69118 rev
Supergoop! Unseen Sunscreen Clear Lip Protector - 100% Invisible Lightweight SPF 30 Formula - Provides UV & Environmental Protection - Natural Finish - 0.12 oz
Supergoop!$21.1230 rev
Supergoop! PLAY Lip Shield SPF 30 Coconut - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection
Supergoop!$9.35587 rev
Trending
90-day click momentumSupergoop! PLAY Lip Shield SPF 30 Coconut - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection
Supergoop!$9.354.3★
Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.684.2★
Supergoop! Glow Gloss SPF 40 Lip Balm Pink Peppermint (Sweet Mint Flavor Sheer Candy Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.694.2★
Supergoop! PLAY Lip Shield SPF 30 Strawberry - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection
Supergoop!$15.144.3★
Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
Supergoop!$20.404.2★
What buyers say about supergoop lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Great product with best shine”
“long lasting with a subtle shine”
“It smells amazing, has just the right amount of yummy flavor, and keeps my lips incredibly soft and hydrated”
“I especially like the application”
“Love the gloss and protection”
“keeps my lips incredibly soft and hydrated”
“Worth it”
“Good staying power”
“I got it for my kids to use while outside in the summer”
“has a light pink color”
What buyers complain about
“Smells awful”
“And SO expensive for such a lackluster product”
“Thought it would be a little thicker for the gloss effect”
“It goes on pretty sticky”
“I had to wipe it off”
“it does not moisturize either”
“Didnt work”
“Just Awful”
“not as strong as other”
“Meh, nothing long term”
Top return reasons
Common questions
- Is supergoop lip balm profitable to sell on Amazon United States?
- The niche generates $197K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the supergoop lip balm niche?
- 1 brands and 4 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in supergoop lip balm?
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 0.8%.
- When does demand for supergoop lip balm peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.5× the quietest.
- What does it cost to enter the supergoop lip balm niche?
- Listings span $9.35–$21.12; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.