Supergoop Lip Balm

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+73.7%

Conversion, latest week

13.0%

Market size, estimated

$197Ka year

Peak month

July7.5× the quietest month

Top search term

supergoop lip22K searches a year

Listings sell for $16.94 on average, from $9.35 to $21.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $16.94 that is $8K to $13K a year per listing.

Average price

$16.94inside the $15 to $100 sweet spot

Price range

$9.35–$21.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$8K–$13K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #212 within Sunscreens & Tanning Products. It carries 1,044 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

26.0%

Average rank

#212in Sunscreens & Tanning Products

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,044per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months