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Supergoop Kids

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $5K a year here, so Supergoop Kids is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$5K/yr5K searches / yr
90-day growth
+110.9%search demand this quarter
Competition
65%top-5 click share · 6 brands · 29 sellers

Flapen Score

Supergoop Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Supergoop Kids is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Supergoop Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Supergoop Kids 5K times last year and spent an estimated $5K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +110.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+110.9%
Conversion, latest week
4.3%
Market size, estimated
$5Ka year
Peak month
June11.9× the quietest month
Top search term
supergoop kids3K searches a year

02 · Price

A sale here is worth $25.30.

Listings sell for $25.30 on average, from $10.93 to $57.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.30 that is $0 to $3K a year per listing.

Average price
$25.30inside the $15 to $100 sweet spot
Price range
$10.93–$57.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #133 within Sunscreens & Tanning Products. It carries 2,224 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#133in Sunscreens & Tanning Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,224per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Supergoop Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Demand

Supergoop Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.9×

Reviews and returns

What reviews say buyers love and hate about Supergoop Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
0.4%of orders come back
“It is expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Supergoop Kids questions

Answered from the same tracked data.