Supergoop Kids
MaybeReturns run at only 0.4% of orders. But shoppers spend only $5K a year here, so Supergoop Kids is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $5K/yr5K searches / yr
- 90-day growth
- +110.9%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 29 sellers
Flapen Score
Supergoop Kids against its category
The dotted line is the Beauty & Personal Care average. Past it, Supergoop Kids is stronger. Inside it, weaker.
Market
The Supergoop Kids market on Amazon at a glance
Supergoop Kids is a $5K a year market on Amazon United States, with 5K searches a year. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 5K times a year and 4.3% buy. Search demand moved +110.9% in 90 days, so the market is growing into its $5K a year.
- Search volume
- 5K
- Search growth, 90 days
- +110.9%
- Conversion
- 4.3%
- Market size
- $5K
02 · Money
The money is thin.
Shoppers bought 250 to 500 units at $25.30 on average, 0 to 100 per product. Units times price is $6K to $13K a year.
- Units sold
- 250–500
- Units per product
- 0–100
- Average price
- $25.30
- Units × price
- $6K–$13K
03 · Shelf
Brands here are established.
The average listing ranks #133. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 6.4% of the time. The average brand has sold here for 72 months.
- Average BSR
- #133
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.4%
- Average brand age
- 72 months
Products
Top Supergoop Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan
- Price
- $19.78
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 3y ago
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz
- Price
- $55.65
- Rating
- 4.6/5
- Reviews
- 3,763
- Age
- 6y ago
Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz
- Price
- $21.36
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
- Price
- $15.56
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz
- Price
- $19.63
- Rating
- 4.6/5
- Reviews
- 5,630
- Age
- 6y ago
Trending
90-day click momentum
Supergoop! PLAY Mineral Lotion - 3.4 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
- Price
- $27.50
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut
- Price
- $20.28
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 6mo ago
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
- Price
- $14.97
- Rating
- 4.5/5
- Reviews
- 10,169
- Age
- 5y ago
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus
- Price
- $21.49
- Rating
- 4.6/5
- Reviews
- 2,326
- Age
- 6y ago
Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
- Price
- $15.56
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago
Newest
by launch dateSupergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut
- Price
- $20.28
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 6mo ago
Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz
- Price
- $21.36
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Evereden Kids Mineral Sunscreen SPF 50 Fluid Texture | Water-Resistant Dermatologist-Tested Sensitive Skin | Vitamin E Argan Oil Zinc Oxide UVA/UVB Protection | Fragrance-Free Beach Sunscreen
- Price
- $29.60
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Supergoop! Unseen Sunscreen Stick - SPF 40 - Clear & Invisible Sun Protection - Broad Spectrum Face Sunscreen - Glides Over Makeup - Natural Finish - For All Skin Types - 0.7 fl oz
- Price
- $28.60
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 1y ago
Tubby Todd Face and Body Mineral Sunscreen Kit for Baby Toddler and Kids - Sunscreen 4 Fl Oz and Sunstick 0.5 Oz Duo Bundle - Fragrance-Free
- Price
- $57.95
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
29
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Supergoop!79%
- Sun Bum6%
- BLUE LIZARD6%
- TUBBY TODD4%
- La Roche-Posay4%
- Evereden2%
Demand
Supergoop Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.9×
Reviews and returns
What reviews say buyers love and hate about Supergoop Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is expensive
Over-priced
Not worth the price
Skin rash
Caused a rash
Causes allergies
the smell is weird
Odd smell
Scent is too strong for me
Extremely small
ridiculously small container for the price Aveeno is a MUCH better deal
Smaller than size trae size
its very greasy
Too greasy
It is greasy
Love
Great smell
Smells very tropical as well
the subtle scent is quite pleasant
Easy to use
It's easy to put on
Goes on easy
Application is easy
Applies great
Easy to apply
Excellent Product
Luxurious product
Good product and works as expected,
Works well and protects our skin for a large portion of the day
works great to my skin
This feels amazing on my skin
Return
0.4% Return rate 46% Fixable by listing
Extremely small
ridiculously small container for the price Aveeno is a MUCH better deal
Smaller than size trae size
It is expensive
Over-priced
Not worth the price
the smell is weird
Odd smell
Scent is too strong for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
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$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Supergoop Kids questions
Answered from the same tracked data.