Supergoop Kids
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $5K a year here, so Supergoop Kids is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $5K/yr5K searches / yr
- 90-day growth
- +110.9%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 29 sellers
Flapen Score
Supergoop Kids against its category
The dotted line is the Beauty & Personal Care average. Past it, Supergoop Kids is stronger. Inside it, weaker.
Market
The Supergoop Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Supergoop Kids 5K times last year and spent an estimated $5K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +110.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +110.9%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $5Ka year
- Peak month
- June11.9× the quietest month
- Top search term
- supergoop kids3K searches a year
02 · Price
A sale here is worth $25.30.
Listings sell for $25.30 on average, from $10.93 to $57.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.30 that is $0 to $3K a year per listing.
- Average price
- $25.30inside the $15 to $100 sweet spot
- Price range
- $10.93–$57.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #133 within Sunscreens & Tanning Products. It carries 2,224 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #133in Sunscreens & Tanning Products
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,224per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Supergoop Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan
- Price
- $19.78
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 3y ago

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz
- Price
- $55.65
- Rating
- 4.6/5
- Reviews
- 3,763
- Age
- 6y ago

Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz
- Price
- $21.36
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago

Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
- Price
- $15.56
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz
- Price
- $19.63
- Rating
- 4.6/5
- Reviews
- 5,630
- Age
- 6y ago
Trending
estimated 90-day click momentum
Supergoop! PLAY Mineral Lotion - 3.4 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
- Price
- $27.50
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago

Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut
- Price
- $20.28
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 6mo ago

Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
- Price
- $14.97
- Rating
- 4.5/5
- Reviews
- 10,169
- Age
- 5y ago

Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus
- Price
- $21.49
- Rating
- 4.6/5
- Reviews
- 2,326
- Age
- 6y ago

Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
- Price
- $15.56
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago
Newest
by launch date
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut
- Price
- $20.28
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 6mo ago

Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz
- Price
- $21.36
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago

Evereden Kids Mineral Sunscreen SPF 50 Fluid Texture | Water-Resistant Dermatologist-Tested Sensitive Skin | Vitamin E Argan Oil Zinc Oxide UVA/UVB Protection | Fragrance-Free Beach Sunscreen
- Price
- $29.60
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

Supergoop! Unseen Sunscreen Stick - SPF 40 - Clear & Invisible Sun Protection - Broad Spectrum Face Sunscreen - Glides Over Makeup - Natural Finish - For All Skin Types - 0.7 fl oz
- Price
- $28.60
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 1y ago

Tubby Todd Face and Body Mineral Sunscreen Kit for Baby Toddler and Kids - Sunscreen 4 Fl Oz and Sunstick 0.5 Oz Duo Bundle - Fragrance-Free
- Price
- $57.95
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
29
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Supergoop!79%
- Sun Bum6%
- BLUE LIZARD6%
- TUBBY TODD4%
- La Roche-Posay4%
- Evereden2%
Demand
Supergoop Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.9×
Reviews and returns
What reviews say buyers love and hate about Supergoop Kids
We read the reviews and the return reasons for every product selling here.
“It is expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Supergoop Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









