supergoop kids
Worth a lookShows low returns (0.4%), but a small market ($5K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+110.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.30avg listing price — sweet spot $15–$100
Price range
Great$10.93–$57.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,223.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$5K$5K/yr · 5K searches
According to Flapen's Amazon United States niche tracking, supergoop kids is a $5K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
supergoop kids market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$13K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.4%
- Avg brand age
- 72 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
29
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Supergoop!79%
- Sun Bum6%
- BLUE LIZARD6%
- TUBBY TODD4%
- La Roche-Posay4%
- Evereden2%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +110.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.9×
Top supergoop kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan
Supergoop!$19.784.3★236 rev
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz
Supergoop!$55.654.6★3,763 rev
Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz
Supergoop!$21.364.5★60 rev
Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
Supergoop!$15.564.3★131 rev
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz
Supergoop!$19.634.6★5,630 rev
Newest
by launch date
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut
Supergoop!$20.2896 rev
Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz
Supergoop!$21.3660 rev
Evereden Kids Mineral Sunscreen SPF 50 Fluid Texture | Water-Resistant Dermatologist-Tested Sensitive Skin | Vitamin E Argan Oil Zinc Oxide UVA/UVB Protection | Fragrance-Free Beach Sunscreen
Evereden$29.6084 rev
Supergoop! Unseen Sunscreen Stick - SPF 40 - Clear & Invisible Sun Protection - Broad Spectrum Face Sunscreen - Glides Over Makeup - Natural Finish - For All Skin Types - 0.7 fl oz
Supergoop!$28.60337 rev
Tubby Todd Face and Body Mineral Sunscreen Kit for Baby Toddler and Kids - Sunscreen 4 Fl Oz and Sunstick 0.5 Oz Duo Bundle - Fragrance-Free
TUBBY TODD$57.95138 rev
Trending
90-day click momentum
Supergoop! PLAY Mineral Lotion - 3.4 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
Supergoop!$27.504.3★
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut
Supergoop!$20.284.0★
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
BLUE LIZARD$14.974.5★
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus
Supergoop!$21.494.6★
Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae
Supergoop!$15.564.3★
What buyers say about supergoop kids
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Easy to use”
“Application is easy”
“Excellent Product”
“Works well and protects our skin for a large portion of the day”
“offers good sun protection”
“doesnt cause skin irritation”
“Goes on smooth”
“Feels moisturizing”
“Well worth the money spent”
What buyers complain about
“It is expensive”
“Skin rash”
“the smell is weird”
“Extremely small”
“its very greasy”
“which might be a problem if you have sensitive skin”
“the disappointing performance”
“The cap broke shortly after purchase”
“Did not work”
“although I would have put up with it if I could get past the stickiness”
Top return reasons
Common questions
- Is supergoop kids profitable to sell on Amazon United States?
- The niche generates $5K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +110.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the supergoop kids niche?
- 6 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in supergoop kids?
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 0.4%.
- When does demand for supergoop kids peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 11.9× the quietest.
- What does it cost to enter the supergoop kids niche?
- Listings span $10.93–$57.95; the average listing price is $25.30 (sweet spot $15–$100). The average incumbent carries 2,224 reviews — the moat a new listing must climb.