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Sunshine Box

Maybe

Products sell for $29.81 on average, inside the sweet spot. But the products selling today already average 4.8★, so Sunshine Box is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$137K/yr145K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
44%top-5 click share · 29 brands · 33 sellers

Flapen Score

Sunshine Box against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunshine Box is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunshine Box market on Amazon at a glance

Shoppers on Amazon United States searched for Sunshine Box 145K times last year and spent an estimated $137K. The top 5 brands take 61% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
3.2%
Market size, estimated
$137Ka year
Peak month
April1.5× the quietest month
Top search term
sunshine box32K searches a year

02 · Price

A sale here is worth $29.81.

Listings sell for $29.81 on average, from $13.55 to $45.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $29.81 that is $3K to $7K a year per listing.

Average price
$29.81inside the $15 to $100 sweet spot
Price range
$13.55–$45.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #887 within Bath & Bathing Accessories. It carries 397 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#887in Bath & Bathing Accessories
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
397per listing
Listings tracked
35

04 · Newcomers

Amazon counts 11 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
11Amazon's first-year sales bar
Average brand age
20 months

Products

Top Sunshine Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

33

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

44%

Top 20: 84%

Open market

35%

  • Suhctuptx28%
  • TFHESIRUUTFH15%
  • Mirasphere9%
  • EXTALOW5%
  • Anforsun5%
  • Teliles4%

Demand

Sunshine Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sunshine Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunshine box32K/yr
  • sunflower gift set12K/yr
  • box of sunshine18K/yr
  • sunshine box care package for women11K/yr
  • sunflower gift basket11K/yr
  • sunflower gift box10K/yr
  • sunshine basket9K/yr
  • sunshine gift box8K/yr
  • sunshine basket gifts for women7K/yr
  • hello sunshine gift box10K/yr

Reviews and returns

What reviews say buyers love and hate about Sunshine Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.03

it is a big one

Its small

Bag was too small

Quality-Overall9%−0.02

I am not sure of the quality

That said, while the gift value is high, the actual quality of some components is a bit hit-or-miss

Cheap

Advertised Vs Actual Product7%−0.02

Not as advertised

Not at all like whats shown

I did remove a star because some of the items are smaller than they appear in photos

Gifting Purpose7%+4.11

Ugly gift basket

I wouldn't send as a gift

I didn't receive what should have been included in the gift box

Value For Money4%+0.02

It looks much more expensive then it is

The $39.99 price tag is pricey

It does seem a little pricey

Love

Gifting Purpose54%+4.11

Excellent gift

Beautiful Gift

Fun gift

Quality-Overall13%−0.02

A nice assortment of quality items

Decent quality

Great quality, excellent gift

Value For Money7%+0.02

Good value

Fairly priced

Amazing value

Advertised Vs Actual Product5%−0.02

As advertised

Exactly as shown

As described

Smell4%+0.10

the fragrances are delightful

Smelled amazing

That gorgeous citrus scent

Return

1.0% Return rate 42% Fixable by listing

Size-Overall27%█▇▇▇▄▄

it is a big one

Its small

Bag was too small

Value For Money16%▄▄▂▅█▅

It looks much more expensive then it is

The $39.99 price tag is pricey

It does seem a little pricey

Quality-Overall16%▅▆▄▅█▇

I am not sure of the quality

That said, while the gift value is high, the actual quality of some components is a bit hit-or-miss

Cheap

Advertised Vs Actual Product12%█▄▇▆▄▆

Not as advertised

Not at all like whats shown

I did remove a star because some of the items are smaller than they appear in photos

Gifting Purpose11%▆▅█▅▅▆

Ugly gift basket

I wouldn't send as a gift

I didn't receive what should have been included in the gift box

FAQ

Common Sunshine Box questions

Answered from the same tracked data.