sunscreen wipes
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+122.8%90-day search growth — must beat 0% to launch
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Price range
Great$7.92–$55.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,144.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$67K$67K/yr · 64K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunscreen wipes is a $67K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunscreen wipes market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #1,268
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 3.1%
- Avg brand age
- 46 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
56
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- CoreTex42%
- Generic26%
- KONEUK13%
- Banana Boat9%
- ECO SOUL4%
- Neutrogena2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +122.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×
Top sunscreen wipes search terms
- sunscreen wipes38K/yr
- sunscreen towelettes7K/yr
- sunscreen wipes spf 50 travel7K/yr
- sunscreen towelettes spf 505K/yr
- sunscreen wipes individually wrapped4K/yr
- sunblock wipes3K/yr
Top sunscreen wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sports Wipes - Moisturizer SPF 50 Biodegradable Waterproof Sun Protection
Generic$14.043.9★18 rev
CoreTex Sun X 50 SPF Broad Spectrum Sunscreen Packets - Pack of 25 Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes
CoreTex$19.864.6★134 rev
CoreTex Sun X 50 SPF Broad Spectrum Sunscreen Packets with Resealable Travel Bag - Pack of 15 Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - Water Resistant Up to 80 Minutes
CoreTex$19.894.7★29 rev
CoreTex Sun X 30+ Broad Spectrum Sunscreen Packets & Dry Towels Duo Kit - Pack of 25 Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes
CoreTex$24.724.1★14 rev
Eagle Wipes SPF 50 Mineral Moisturizer Wipes Mess-Free Full Body Sun Protection for Golf Sports & Travel Water-Resistant Biodegradable Towelettes.
Generic$13.834.4★62 rev
Newest
by launch dateSports Wipes - Moisturizer SPF 50 Biodegradable Waterproof Sun Protection
Generic$14.0418 rev
30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack
KONEUK$9.7674 rev
50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack
KONEUK$18.3674 rev
100 Pack Mini Sunscreen for Face and Body SPF 50 Travel Size Sunscreen Lightweight and Non-Greasy Bulk Sunscreen for Summer Travel Outdoor Sports and Activities 0.19 OZ/Pack
KONEUK$29.1574 rev
ECO SOUL Plant-Based Sunscreen Wipes SPF 50 PA+++ (30 Count Pack of 1) Broad Spectrum UVA/UVB Sun Protection | pH Balanced & Hydrating | Alcohol-Free Hypoallergenic & Dermatologist Tested
ECO SOUL$9.7316 rev
Trending
90-day click momentumECO SOUL Plant-Based Sunscreen Wipes SPF 50 PA+++ (30 Count Pack of 1) Broad Spectrum UVA/UVB Sun Protection | pH Balanced & Hydrating | Alcohol-Free Hypoallergenic & Dermatologist Tested
ECO SOUL$9.733.8★
30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack
KONEUK$9.764.6★
50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack
KONEUK$18.364.6★
Sports Wipes - Moisturizer SPF 50 Biodegradable Waterproof Sun Protection
Generic$14.043.9★
100 Pack Mini Sunscreen for Face and Body SPF 50 Travel Size Sunscreen Lightweight and Non-Greasy Bulk Sunscreen for Summer Travel Outdoor Sports and Activities 0.19 OZ/Pack
KONEUK$29.154.6★
What buyers say about sunscreen wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“ease of application”
“Good protection”
“Great product and easy to use”
“Perfect size, convenient”
“good price”
“Accurate description & travels well”
“added fragrance”
“sticky”
“absorbs into my skin easily”
What buyers complain about
“They are larger than expected”
“Messy to open”
“Dirty”
“have no white cast”
“For some reason it my skin react with an allergic reaction”
“greasy feeling like some traditional sunscreens”
“it broke right when I opened it I liked it”
“Does not smell”
“Unhoused users sunscreen protection”
“It does get kind of gross like a glue stick after a quite a bit of use though”
Top return reasons
Common questions
- Is sunscreen wipes profitable to sell on Amazon United States?
- The niche generates $67K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +122.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the sunscreen wipes niche?
- 9 brands and 56 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sunscreen wipes?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Ease Of Cleaning. The return rate is 0.5%.
- When does demand for sunscreen wipes peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.
- What does it cost to enter the sunscreen wipes niche?
- Listings span $7.92–$55.73; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 1,144 reviews — the moat a new listing must climb.