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Sunscreen Wipes

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 94% of clicks, so Sunscreen Wipes is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$67K/yr64K searches / yr
90-day growth
+122.8%search demand this quarter
Competition
64%top-5 click share · 9 brands · 56 sellers

Flapen Score

Sunscreen Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Wipes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Wipes 64K times last year and spent an estimated $67K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +122.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+122.8%
Conversion, latest week
5.5%
Market size, estimated
$67Ka year
Peak month
July8.0× the quietest month
Top search term
sunscreen wipes38K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $7.92 to $55.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.17 that is $2K to $5K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$7.92–$55.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,268 within Sunscreens & Tanning Products. It carries 1,144 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,268in Sunscreens & Tanning Products
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,144per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sunscreen Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • CoreTex42%
  • Generic26%
  • KONEUK13%
  • Banana Boat9%
  • ECO SOUL4%
  • Neutrogena2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Sunscreen Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×

Search terms

Top Sunscreen Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen wipes38K/yr
  • sunscreen towelettes7K/yr
  • sunscreen wipes spf 50 travel7K/yr
  • sunscreen towelettes spf 505K/yr
  • sunscreen wipes individually wrapped4K/yr
  • sunblock wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%+0.44

They are larger than expected

A little small

packages are very small

Ease Of Use7%+0.69

Messy to open

The individual packets are also Very hard to open

hard to open plastic case

Ease Of Cleaning7%−0.05

Dirty

Yucky mess

Messy

Color6%

have no white cast

NO WHITE CAST for my darker skin ladies

A bit pink

Allergies5%−0.02

For some reason it my skin react with an allergic reaction

I have super sensitive skin

Irritating chemicals

Love

Ease Of Use18%+0.69

Easy to use

Very Convenient

Convenient for Travel

Ease Of Application12%+1.13

ease of application

Easy application

Easy to apply

Protection6%−0.04

Good protection

are a great option for on-the-go sun protection

effective protection and good for everyone

Quality-Overall6%+0.39

Great product and easy to use

Very impressed with the quality

Great product

Size-Overall6%+0.44

Perfect size, convenient

The travel-friendly size is very convenient and well portioned, making it easy to toss a few in my bag, car, or even pockets without any bulk

Perfect amount for the face

Return

0.5% Return rate 56% Fixable by listing

Size-Overall34%▇▅▆█▆▅

They are larger than expected

A little small

packages are very small

Advertised Vs Actual Product14%▅█▄▃▅▅
Adhesion/Stickiness8%▁▄█▅▅█

It does get kind of gross like a glue stick after a quite a bit of use though

All afternoon my skin felt sticky and greasy

Value For Money7%▅▃▅▄▆█
Smell5%█▂▄▄▃▄

Does not smell

No smell

smells like suntan lotion

FAQ

Common Sunscreen Wipes questions

Answered from the same tracked data.