sunscreen stick
Launch itA $3.7M/yr market growing +125.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.7M$3.7M/yr · 1.8M searches
Growth
Incredible+125.0%90-day search growth — must beat 0% to launch
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Price range
Good$5.72–$33.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,981.15avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sunscreen stick is a $3.7M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 73/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- $2.9M–$3.6M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 14.4%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.5%
- Avg brand age
- 48 months
- Avg seller age
- 127 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
142
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
20%
- Neutrogena36%
- Abib11%
- CeraVe9%
- Sun Bum9%
- BLUE LIZARD8%
- Cetaphil7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +125.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Beach Defense Sunscreen Stick SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes No-Mess Beach-Strength Sun Protection for Whole Family 1.5 oz
Neutrogena$9.244.7★12,953 rev
Neutrogena Ultra Sheer Stick Sunscreen for Face SPF 60 Invisible Finish Broad Spectrum UVA/UVB Sun Protection - Vitamin C & E Non Greasy Fragrance Free Water Resistant 80 Min Travel Size .47 oz
Neutrogena$9.194.5★39,418 rev
CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free
CeraVe$8.424.5★12,459 rev
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g
Abib$15.504.6★3,665 rev
Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin
Cetaphil$6.084.4★6,629 rev
Newest
by launch date
TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
TOCOBO$10.77323 rev
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
Shiseido$26.50242 rev
Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz
Hawaiian Tropic$12.59142 rev
COSRX Airy-Light Clear Sunscreen Stick with Vitamin E&C SPF 50 0.67 oz 19g Korean Suncreen Stick Suncare Sunblock Lightweight No White Cast Water resistant Oil Control Matte Sunscreen for Face
COSRX$15.75301 rev
ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen
ROUND LAB$18.66528 rev
Trending
90-day click momentumTOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
TOCOBO$10.774.6★
Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan
Supergoop!$19.784.3★
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
Shiseido$26.504.7★
Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz
Hawaiian Tropic$12.594.5★
Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
Neutrogena$19.004.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease to apply”
“Ease of use”
“Excellent Product”
“Effective for my sensitive skin”
“not much strong smell”
“fits easily in my bag”
“Great face stick”
“feels so soft”
“Great skin protection”
“This sunscreen feels super lightweight”
What buyers complain about
“Extremely small”
“Irritated My Skin”
“So expensive”
“Really oily”
“yellow all over”
“Im either getting burned or it irritates my skin”
“NOT FRAGRANCE FREE”
“leaves a residue”
“it certainly is not sticky”
“does not go on smoothly”
Top return reasons
Common questions
- Is sunscreen stick profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +125.0%. Flapen's verdict: Launch it (73/100).
- How competitive is the sunscreen stick niche?
- 16 brands and 142 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in sunscreen stick?
- Top complaints mined from reviews: Size-Overall, Allergies, Value For Money. The return rate is 0.5%.
- When does demand for sunscreen stick peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.6× the quietest.
- What does it cost to enter the sunscreen stick niche?
- Listings span $5.72–$33.83; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 5,981 reviews — the moat a new listing must climb.
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