Sunscreen Stick
Sunscreen Stick clears our launch bar: a $3.7M/yr market growing +125.0% this quarter with returns at 0.5%.
Flapen Score
Top 1% of 10,978 Beauty & Personal Care niches · +25 vs the category median of 48
Is Sunscreen Stick profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Sunscreen Stick is a $3.7M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 73/100.
Sunscreen Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +125.0% over the last 90 days and 14.4% of searches end in a purchase.
$3.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Sunscreen Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Beach Defense Sunscreen Stick SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes No-Mess Beach-Strength Sun Protection for Whole Family 1.5 oz
- Price
- $9.24
- Rating
- 4.7/5
- Reviews
- 12,953
- Age
- 12y ago
Neutrogena Ultra Sheer Stick Sunscreen for Face SPF 60 Invisible Finish Broad Spectrum UVA/UVB Sun Protection - Vitamin C & E Non Greasy Fragrance Free Water Resistant 80 Min Travel Size .47 oz
- Price
- $9.19
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 1y ago
CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free
- Price
- $8.42
- Rating
- 4.5/5
- Reviews
- 12,459
- Age
- 13y ago
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g
- Price
- $15.50
- Rating
- 4.6/5
- Reviews
- 3,665
- Age
- 3y ago
Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin
- Price
- $6.08
- Rating
- 4.4/5
- Reviews
- 6,629
- Age
- 5y ago
Trending
90-day click momentum
TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
- Price
- $10.77
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 5mo ago
Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan
- Price
- $19.78
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 3y ago
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
- Price
- $26.50
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 7mo ago
Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8mo ago
Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
- Price
- $19.00
- Rating
- 4.7/5
- Reviews
- 1,280
- Age
- 2y ago
Newest
by launch dateTOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
- Price
- $10.77
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 5mo ago
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
- Price
- $26.50
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 7mo ago
Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8mo ago
ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen
- Price
- $18.66
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 1y ago
Abib Quick Sunstick Protection Bar SPF50+ Broad Spectrum Glowy Sunscreen Stick for Dry & Sensitive Skin No White Cast With Centella & Aloe Korean Sunscreen 0.77 oz / 22 g
- Price
- $15.40
- Rating
- 4.5/5
- Reviews
- 1,299
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
142
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
20%
- Neutrogena36%
- Abib11%
- CeraVe9%
- Sun Bum9%
- BLUE LIZARD8%
- Cetaphil7%
Sunscreen Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×
Top Sunscreen Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sunscreen stick782K/yr
- face sunscreen stick150K/yr
- sunscreen face stick81K/yr
- stick sunscreen87K/yr
- sunscreen stick face96K/yr
- mineral sunscreen stick77K/yr
- sunblock stick70K/yr
- face stick sunscreen46K/yr
- sun stick58K/yr
- spf stick46K/yr
What reviews say buyers love and hate about Sunscreen Stick
What buyers mention most, as a share of all reviews.
What buyers love
64% of reviews“Ease to apply”
“Ease of use”
“Excellent Product”
“Effective for my sensitive skin”
“not much strong smell”
What buyers complain about
52% of reviews“Extremely small”
“Irritated My Skin”
“So expensive”
“Really oily”
“yellow all over”
Sunscreen Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sunscreen Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
