Sunscreen Stick
PassSunscreen Stick scores 73 out of 100, a Pass. Shoppers spend an estimated $3.7M a year here, search demand grew +125.0% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 10,978 Beauty & Personal Care niches · +25 vs the category median of 4873
- Market size
- $3.7M/yr1.8M searches / yr
- 90-day growth
- +125.0%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 142 sellers
Flapen Score
Sunscreen Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Stick is stronger. Inside it, weaker.
Market
The Sunscreen Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Sunscreen Stick 1.8M times last year and spent an estimated $3.7M. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +125.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +125.0%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $3.7Ma year
- Peak month
- June5.6× the quietest month
- Top search term
- sunscreen stick782K searches a year
02 · Price
A sale here is worth $14.32.
Listings sell for $14.32 on average, from $5.72 to $33.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $14.32 that is $115K to $143K a year per listing.
- Average price
- $14.32under the $15 to $100 sweet spot
- Price range
- $5.72–$33.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $115K–$143K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #207 within Sunscreens & Tanning Products. It carries 5,981 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #207in Sunscreens & Tanning Products
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 5,981per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Sunscreen Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
142
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
20%
- Brand 136%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
Sunscreen Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×
Search terms
Top Sunscreen Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunscreen stick782K/yr
- face sunscreen stick150K/yr
- sunscreen face stick81K/yr
- stick sunscreen87K/yr
- sunscreen stick face96K/yr
- mineral sunscreen stick77K/yr
- sunblock stick70K/yr
- face stick sunscreen46K/yr
- sun stick58K/yr
- spf stick46K/yr
Reviews and returns
What reviews say buyers love and hate about Sunscreen Stick
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunscreen Stick questions
Answered from the same tracked data.