Sunscreen Stick

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +125.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+125.0%

Conversion, latest week

14.4%

Market size, estimated

$3.7Ma year

Peak month

June5.6× the quietest month

Top search term

sunscreen stick782K searches a year

Listings sell for $14.32 on average, from $5.72 to $33.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $14.32 that is $115K to $143K a year per listing.

Average price

$14.32under the $15 to $100 sweet spot

Price range

$5.72–$33.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$115K–$143K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #207 within Sunscreens & Tanning Products. It carries 5,981 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#207in Sunscreens & Tanning Products

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

5,981per listing

Listings tracked

26

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months