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Sunscreen Spray Spf 30

Maybe

Returns run at only 0.1% of orders. But the products selling today already average 4.7★, so Sunscreen Spray Spf 30 is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$589K/yr259K searches / yr
90-day growth
+130.7%search demand this quarter
Competition
68%top-5 click share · 6 brands · 183 sellers

Flapen Score

Sunscreen Spray Spf 30 against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Spray Spf 30 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Spray Spf 30 market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Spray Spf 30 259K times last year and spent an estimated $589K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +130.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $589K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
+130.7%
Conversion, latest week
17.1%
Market size, estimated
$589Ka year
Peak month
July9.4× the quietest month
Top search term
spray sunscreen spf 3046K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $7.12 to $35.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $13.36 that is $40K to $53K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$7.12–$35.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$40K–$53K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Sunscreens & Tanning Products. It carries 5,674 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Sunscreens & Tanning Products
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,674per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sunscreen Spray Spf 30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$59K$118K$177K$236K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

183

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Banana Boat33%
  • Neutrogena19%
  • Hawaiian Tropic17%
  • Sun Bum12%
  • Coppertone11%
  • Australian Gold8%

Demand

Sunscreen Spray Spf 30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×

Search terms

Top Sunscreen Spray Spf 30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray sunscreen spf 3046K/yr
  • spf 30 sunscreen spray42K/yr
  • sunscreen spray 3033K/yr
  • sunscreen spray spf 3023K/yr
  • 30 spf sunscreen spray20K/yr
  • spf 30 spray15K/yr
  • sunscreen spf 30 spray10K/yr
  • sunscreen spray 30 spf10K/yr
  • sunscreen 30 spray8K/yr
  • spray sunscreen 307K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Spray Spf 30

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color10%−0.01

Still pale

Zero color difference at all

Provided Barely Any Color

Smell7%+1.99

Not like perfume

its smells kind of like alcohol

it does not smell good

Functionality-Overall6%−0.01

Doesn't work

Non working

nothing worked

Value For Money5%+0.27

Waste of money

Too expensive

Pricing could be lower

Thickness5%−0.01

Seems to be too thick of a product to spray out of the tube

this gel spray is much thicker

Product too thick

Love

Smell26%+1.99

Great smell creamy

Love the smell

It also has a nice light scent

Quality-Overall10%+0.74

Neutrogena is a good brand

Excellent product

Good quality

Value For Money8%+0.27

Good price

Worth the price

Great value

Color6%−0.01

The color is beautiful, natural-looking, and perfect for summer

Nice golden look

Gives a nice even color

Ease Of Application5%+0.20

Easy to Apply

Re-applying is so convenient

The spray application is super convenient

Return

0.1% Return rate 20% Fixable by listing

Leak-Proof24%▆▅█▃▂▂
Motor Power13%▁▆▂█▇▅
Advertised Vs Actual Product10%▅█▁▃▄▄
Smell9%█▁▂▅▃▇

Not like perfume

its smells kind of like alcohol

it does not smell good

Value For Money9%█▁▄█▂▄

Waste of money

Too expensive

Pricing could be lower

FAQ

Common Sunscreen Spray Spf 30 questions

Answered from the same tracked data.