Is sunscreen spray spf 30 profitable to sell on Amazon United States?

The niche generates $589K/yr across 14 tracked products. 90-day search growth is +130.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the sunscreen spray spf 30 niche?

6 brands and 183 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in sunscreen spray spf 30?

Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.1%.

When does demand for sunscreen spray spf 30 peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.4× the quietest.

What does it cost to enter the sunscreen spray spf 30 niche?

Listings span $7.12–$35.81; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 5,674 reviews — the moat a new listing must climb.

sunscreen spray spf 30

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+130.7%

90-day search growth — must beat 0% to launch

Price range

Good$7.12–$35.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$589K

$589K/yr · 259K searches

Avg price

Good$13.36

avg listing price — sweet spot $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,674.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, sunscreen spray spf 30 is a $589K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunscreen spray spf 30 market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $534K–$668K; units × avg price
Conversion rate: 17.1%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

183

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Banana Boat33%
Neutrogena19%
Hawaiian Tropic17%
Sun Bum12%
Coppertone11%
Australian Gold8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +130.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×

Open Trend

Top sunscreen spray spf 30 search terms

spray sunscreen spf 3046K/yr +152.6%14.5% conv.
spf 30 sunscreen spray42K/yr +126.8%13.8% conv.
sunscreen spray 3033K/yr +143.2%16.8% conv.
sunscreen spray spf 3023K/yr +123.8%11.0% conv.
30 spf sunscreen spray20K/yr +139.2%14.8% conv.
spf 30 spray15K/yr +143.0%12.0% conv.
sunscreen spf 30 spray10K/yr +78.3%10.4% conv.
sunscreen spray 30 spf10K/yr +104.8%14.5% conv.
sunscreen 30 spray8K/yr +119.2%15.1% conv.
spray sunscreen 307K/yr +97.8%17.5% conv.

All search terms

Top sunscreen spray spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banana Boat Sport Ultra SPF 30 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 30 Water Resistant Oxybenzone Free 6oz each Twin Pack

Banana Boat$12.174.8★14,941 rev

Neutrogena Beach Defense SPF 30 Sunscreen Spray Broad Spectrum Lightweight & Fast Absorbing Oxybenzone & Octinoxate Free Hawaii Act 104 Compliant Face & Body Sunscreen 8.5 oz

Neutrogena$10.264.8★1,440 rev

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack

Hawaiian Tropic$19.424.8★1,601 rev

Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz

Sun Bum$14.384.8★11,250 rev

Neutrogena Beach Defense SPF 30 Sunscreen Spray Broad Spectrum Lightweight & Fast Absorbing Oxybenzone & Octinoxate Free Hawaii Act 104 Compliant Face & Body Sunscreen 6.5 oz

Neutrogena$7.954.7★1,891 rev

Newest

by launch date

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack

Hawaiian Tropic$19.421,601 rev

4y ago

Hawaiian Tropic Everyday Active Clear Spray Sunscreen SPF 30| Hawaiian Tropic Sunscreen Spray SPF 30 Sunblock Oxybenzone Free 6oz each Twin Pack

Hawaiian Tropic$18.314,296 rev

4y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz

Australian Gold$9.123,910 rev

6y ago

Australian Gold$7.124,805 rev

6y ago

Neutrogena Beach Defense SPF 30 Sunscreen Spray Broad Spectrum Lightweight & Fast Absorbing Oxybenzone & Octinoxate Free Hawaii Act 104 Compliant Face & Body Sunscreen 8.5 oz

Neutrogena$10.261,440 rev

8y ago

What buyers say about sunscreen spray spf 30

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Great smell creamy”

Quality-Overall10%

“Neutrogena is a good brand”

Value For Money8%

“Good price”

Color6%

“The color is beautiful, natural-looking, and perfect for summer”

Ease Of Application5%

“Easy to Apply”

Efficiency5%

“Just spray it on and rub it in and it's fast and does the job”

Suitability Combination Skin5%

“Highly recommend—your skin will thank you”

Coverage4%

“Good coverage”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“Easy to use”

What buyers complain about

Color10%

“Still pale”

Smell7%

“Not like perfume”

Functionality-Overall6%

“Doesn't work”

Value For Money5%

“Waste of money”

Thickness5%

“Seems to be too thick of a product to spray out of the tube”

Ease Of Use5%

“Cant even use it”

Jamming/Clogging4%

“completely clogged”

Allergies3%

“I get rashes from most other sunscreen products”

Stain Resistance3%

“even after a bath the product still stained my sheets”

Adhesion/Stickiness3%

“This does not rub in at all”

Top return reasons

Leak-Proof24%

Motor Power13%

Advertised Vs Actual Product10%

Smell9%

Value For Money9%

Functionality-Overall6%

Defective Material/Parts6%

Color5%

Size-Overall3%

Product Condition2%

Common questions

Is sunscreen spray spf 30 profitable to sell on Amazon United States?: The niche generates $589K/yr across 14 tracked products. 90-day search growth is +130.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the sunscreen spray spf 30 niche?: 6 brands and 183 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in sunscreen spray spf 30?: Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.1%.
When does demand for sunscreen spray spf 30 peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.4× the quietest.
What does it cost to enter the sunscreen spray spf 30 niche?: Listings span $7.12–$35.81; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 5,674 reviews — the moat a new listing must climb.