sunscreen spray spf 100
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+274.7%90-day search growth — must beat 0% to launch
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Price range
Good$7.93–$23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$178K$178K/yr · 124K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,828.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunscreen spray spf 100 is a $178K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunscreen spray spf 100 market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $188K–$250K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Banana Boat52%
- Coppertone29%
- Neutrogena15%
- Panama Jack3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +274.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.1×
Top sunscreen spray spf 100 search terms
- 100 spf sunscreen spray25K/yr
- spf 100 sunscreen spray25K/yr
- sunscreen spray spf 10019K/yr
- sunscreen spray 100 spf7K/yr
- spf 100 spray7K/yr
- spray sunscreen spf 1007K/yr
- sunscreen 100 spf spray6K/yr
- sunscreen spf 100 spray5K/yr
- sunscreen spray 1005K/yr
- sunblock spray spf 1005K/yr
Top sunscreen spray spf 100 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz
Banana Boat$10.294.8★11,316 rev
Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)
Coppertone$9.034.4★5,397 rev
Banana Boat Ultra Defense Clear Sunscreen Spray SPF 100 6oz | Lightweight Sunscreen Banana Boat SPF 100 Water Resistant 6oz
Banana Boat$11.934.8★5,924 rev
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz
Neutrogena$23.174.7★9,410 rev
Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz
Neutrogena$7.934.7★9,291 rev
Newest
by launch date
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
Neutrogena$11.311,093 rev
Panama Jack Continuous Spray Sunscreen - SPF 100 Broad Spectrum UVA/UVB Protection PABA Paraben Gluten & Cruelty Free Water Resistant (80 Minutes) 5.5 OZ (Pack of 1)
Panama Jack$16.75244 rev
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz
Neutrogena$23.179,410 rev
Coppertone SPORT KIDS Sunscreen Continuous Spray SPF 100 (5.5 Ounce) (Packaging may vary)
Coppertone$9.241,771 rev
Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)
Coppertone$9.035,397 rev
Trending
90-day click momentumPanama Jack Continuous Spray Sunscreen - SPF 100 Broad Spectrum UVA/UVB Protection PABA Paraben Gluten & Cruelty Free Water Resistant (80 Minutes) 5.5 OZ (Pack of 1)
Panama Jack$16.754.4★
Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz
Banana Boat$10.294.8★
Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)
Coppertone$9.034.4★
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz
Neutrogena$23.174.7★
Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz
Neutrogena$7.934.7★
What buyers say about sunscreen spray spf 100
What buyers praise and complain about, mined from review topics.What buyers love
“Consistent product”
“Great value”
“Protects your face”
“Easy to Apply”
“Has a nice soft scent”
“Effective”
“As advertised”
“Easy to use”
“It really does protect your skin”
“The SPF 100 is lightweight”
What buyers complain about
“itchy”
“Doesn't work”
“though it does leave a slightly oily feeling”
“Leaves My Skin Sticky”
“Waste of money”
“Product not as advertised”
“However, I find that the fragrance is nauseating”
“Skin cancer, no thanks”
“they are too small”
“it is 0% sheer”
Top return reasons
Common questions
- Is sunscreen spray spf 100 profitable to sell on Amazon United States?
- The niche generates $178K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +274.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sunscreen spray spf 100 niche?
- 4 brands and 80 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunscreen spray spf 100?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Oily/Greasy. The return rate is 0.1%.
- When does demand for sunscreen spray spf 100 peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.1× the quietest.
- What does it cost to enter the sunscreen spray spf 100 niche?
- Listings span $7.93–$23.17; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 7,829 reviews — the moat a new listing must climb.