Is sunscreen spf 70 profitable to sell on Amazon United States?

The niche generates $919K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +108.6%. Flapen's verdict: Launch it (60/100).

How competitive is the sunscreen spf 70 niche?

4 brands and 167 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sunscreen spf 70?

Top complaints mined from reviews: Oily/Greasy, Allergies, Color. The return rate is 0.4%.

When does demand for sunscreen spf 70 peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.7× the quietest.

What does it cost to enter the sunscreen spf 70 niche?

Listings span $6.34–$23.17; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 9,002 reviews — the moat a new listing must climb.

sunscreen spf 70

Launch it

A $919K/yr market growing +108.6% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Growth

Great+108.6%

90-day search growth — must beat 0% to launch

Market size

Great$919K

$919K/yr · 517K searches

Avg price

Good$12.32

avg listing price — sweet spot $15–$100

Price range

Okay$6.34–$23.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,001.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, sunscreen spf 70 is a $919K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 60/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunscreen spf 70 market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $986K–$1.2M; units × avg price
Conversion rate: 14.4%
Avg BSR: #94
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

167

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Neutrogena88%
Sun Bum8%
Hawaiian Tropic2%
Coppertone1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +108.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Open Trend

Top sunscreen spf 70 search terms

neutrogena ultra sheer sunscreen61K/yr +164.2%10.2% conv.
neutrogena ultra sheer sunscreen 7056K/yr +54.1%16.9% conv.
neutrogena beach defense46K/yr +98.2%13.7% conv.
sunscreen spf 7040K/yr +120.0%9.5% conv.
neutrogena sunscreen 7038K/yr +52.5%14.8% conv.
spf 7028K/yr +128.2%8.6% conv.
neutrogena beach defense 7031K/yr +81.7%20.0% conv.
spf 70 sunscreen26K/yr +133.3%9.7% conv.
beach defense sunscreen20K/yr +211.6%17.4% conv.
ultra sheer sunscreen18K/yr +120.4%9.6% conv.

All search terms

Top sunscreen spf 70 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz

Neutrogena$7.404.5★39,418 rev

Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz

Neutrogena$6.344.7★23,856 rev

Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz

Neutrogena$7.934.7★9,291 rev

Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz

Neutrogena$23.174.7★9,410 rev

Neutrogena Ultra Sheer Dry-Touch Sunscreen For Face & Body SPF 70 Broad Spectrum UVA/UVB Protection Lightweight Water Resistant & Non-Greasy Travel Size Sunscreen 3 fl. oz (Pack of 3)

Neutrogena$19.894.6★2,007 rev

Newest

by launch date

Neutrogena Sunscreen Lotion Beach Defense SPF 70 Face and Body Sunscreen Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Fast Absorbing Sun Care 6.7 fl oz Twin Pack

Neutrogena$16.28114 rev

5mo ago

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz

Neutrogena$11.311,093 rev

8mo ago

Neutrogena Ultra Sheer Invisible Gel Face Sunscreen SPF 40 Facial Sunscreen & Moisturizer Vitamin E Matte Finish Makeup Primer Travel Size 80 Minutes Water-Resistant 1.7 oz

Neutrogena$12.60409 rev

8mo ago

Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz

Neutrogena$12.544,295 rev

1y ago

Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2

Neutrogena$17.251,280 rev

3y ago

What buyers say about sunscreen spf 70

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good reliable product with great value”

Smell8%

“It doesnt smell bad”

Suitability Combination Skin7%

“is easy on sensitive skin”

Protection7%

“Excellent protection”

Value For Money6%

“Great value”

Efficiency5%

“It functions very well”

Weight Light4%

“It feels lightweight on the skin”

Ease Of Application4%

“Applies well”

Moist/Dry3%

“Quick drying”

Soft Feel3%

“Glides on smooth”

What buyers complain about

Oily/Greasy10%

“Super oily”

Allergies9%

“Skin rash”

Color8%

“I noticeably got much darker”

Smell5%

“Smells weird”

Skin Health4%

“Burns skin and mine arrived broken”

Moist/Dry3%

“my face became dry”

Residue2%

“leaves a weird residue”

Advertised Vs Actual Product2%

“Not as advertised”

Sensitivity-Overall2%

“Burns”

Value For Money2%

“Waste of money”

Top return reasons

Leak-Proof13%

Size-Overall12%

Advertised Vs Actual Product11%

Value For Money11%

Smell7%

Product Condition5%

Oily/Greasy4%

Functionality-Overall3%

Ingredients-Overall3%

Certifications2%

Common questions

Is sunscreen spf 70 profitable to sell on Amazon United States?: The niche generates $919K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +108.6%. Flapen's verdict: Launch it (60/100).
How competitive is the sunscreen spf 70 niche?: 4 brands and 167 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunscreen spf 70?: Top complaints mined from reviews: Oily/Greasy, Allergies, Color. The return rate is 0.4%.
When does demand for sunscreen spf 70 peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.7× the quietest.
What does it cost to enter the sunscreen spf 70 niche?: Listings span $6.34–$23.17; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 9,002 reviews — the moat a new listing must climb.