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Sunscreen Spf 70

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Sunscreen Spf 70 is a Maybe.

Filters Trending
Flapen Score
60
60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$919K/yr517K searches / yr
90-day growth
+108.6%search demand this quarter
Competition
56%top-5 click share · 4 brands · 167 sellers

Flapen Score

Sunscreen Spf 70 against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Spf 70 is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Sunscreen Spf 70 market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Spf 70 517K times last year and spent an estimated $919K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +108.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $919K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
+108.6%
Conversion, latest week
14.4%
Market size, estimated
$919Ka year
Peak month
June7.7× the quietest month
Top search term
neutrogena ultra sheer sunscreen61K searches a year

02 · Price

A sale here is worth $12.32.

Listings sell for $12.32 on average, from $6.34 to $23.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.32 that is $37K to $49K a year per listing.

Average price
$12.32under the $15 to $100 sweet spot
Price range
$6.34–$23.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$37K–$49K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Sunscreens & Tanning Products. It carries 9,002 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Sunscreens & Tanning Products
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
9,002per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sunscreen Spf 70 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

167

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Sunscreen Spf 70 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Search terms

Top Sunscreen Spf 70 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutrogena ultra sheer sunscreen61K/yr
  • neutrogena ultra sheer sunscreen 7056K/yr
  • neutrogena beach defense46K/yr
  • sunscreen spf 7040K/yr
  • neutrogena sunscreen 7038K/yr
  • spf 7028K/yr
  • neutrogena beach defense 7031K/yr
  • spf 70 sunscreen26K/yr
  • beach defense sunscreen20K/yr
  • ultra sheer sunscreen18K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Spf 70

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Oily/Greasy”
0.4%of orders come back
“Super oily”
A buyer, on “Oily/Greasy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

Keep looking

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FAQ

Common Sunscreen Spf 70 questions

Answered from the same tracked data.