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Sunscreen Spf 30

Maybe

Returns run at only 0.3% of orders. But the products selling today already average 4.7★, so Sunscreen Spf 30 is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$873K/yr534K searches / yr
90-day growth
+82.5%search demand this quarter
Competition
49%top-5 click share · 10 brands · 175 sellers

Flapen Score

Sunscreen Spf 30 against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Spf 30 is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Spf 30 market on Amazon at a glance

Sunscreen Spf 30 is a $873K a year market on Amazon United States, with 534K searches a year. The top 5 brands take 80% of clicks. Demand peaks in Mar–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 534K times a year and 13.7% buy. Search demand moved +82.5% in 90 days, so the market is growing into its $873K a year.

Search volume
534K
Search growth, 90 days
+82.5%
Conversion
13.7%
Market size
$873K

02 · Money

The money is there.

Shoppers bought 60K to 80K units at $11.97 on average, 2,500 to 3,000 per product. Units times price is $718K to $958K a year.

Units sold
60K–80K
Units per product
2,500–3,000
Average price
$11.97
Units × price
$718K–$958K

03 · Shelf

Brands here are established.

The average listing ranks #113. 100% of listings ship Prime. 57% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 64 months.

Average BSR
#113
Prime
100%
Sponsored
57%
Out of stock
0.0%
Average brand age
64 months

Products

Top Sunscreen Spf 30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$105K$140K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

175

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

13%

  • Hawaiian Tropic27%
  • Banana Boat23%
  • Neutrogena12%
  • Coppertone9%
  • Sun Bum9%
  • Amazon Brand - Solimo7%
  • Open — no brand owns it (4 brands, 13%)

Demand

Sunscreen Spf 30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 6.0×

Search terms

Top Sunscreen Spf 30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen spf 3091K/yr
  • spf 30 sunscreen96K/yr
  • spf 3083K/yr
  • suntan lotion spf 3042K/yr
  • sunscreen 3039K/yr
  • sunscreen 30 spf35K/yr
  • 30 spf sunscreen22K/yr
  • coppertone sport spf 3020K/yr
  • 30 spf9K/yr
  • sun tan lotion spf 3010K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Spf 30

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies9%−0.03

Causes rash

Caused breakout reaction

Irritated my skin

Color7%

I turned red

Darker skin

Still pale

Size-Overall6%−0.02

the container is a bit smaller than I expected

Smaller than expected

Shorted

Smell5%+0.67

The scent is overpowering

No smell

strong smell

Value For Money5%

Waste of money

Too expensive

overpriced

Love

Smell13%+0.67

Scent is light

The scent is fresh and clean

Great scent

Suitability Combination Skin11%+0.96

really helped my skin stay clear

worked well on my sensitive skin

Excellent for sensitive skin

Quality-Overall10%+0.60

Excellent product

No faults

No complaints

Value For Money6%

Worth the price

Good price

Great value

Moist/Dry5%+0.33

great moisturizer

extremely moisturizing

gives a very moisturizing look

Return

0.3% Return rate 37% Fixable by listing

Size-Overall18%▇▇▇▇▇█

the container is a bit smaller than I expected

Smaller than expected

Shorted

Leak-Proof14%▆▅▇▇▇█
Advertised Vs Actual Product11%▇█▇█▇▆

Misleading information

Incorrect Product Description

False advertising

Value For Money9%▅▇█▆▆█

Waste of money

Too expensive

overpriced

Product Condition8%▄▆▇▆█▅

FAQ

Common Sunscreen Spf 30 questions

Answered from the same tracked data.