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Sunscreen Spf 30

Maybe

An estimated 0.3% of orders come back. But the products selling today already average 4.7★, so Sunscreen Spf 30 is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$873K/yr534K searches / yr
90-day growth
+82.5%search demand this quarter
Competition
49%top-5 click share · 10 brands · 175 sellers

Flapen Score

Sunscreen Spf 30 against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Spf 30 is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Spf 30 market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Spf 30 534K times last year and spent an estimated $873K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +82.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $873K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+82.5%
Conversion, latest week
13.7%
Market size, estimated
$873Ka year
Peak month
July6.0× the quietest month
Top search term
sunscreen spf 3091K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $5.61 to $20.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $11.97 that is $30K to $36K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$5.61–$20.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$30K–$36K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Sunscreens & Tanning Products. It carries 7,373 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#113in Sunscreens & Tanning Products
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
7,373per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Sunscreen Spf 30 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$105K$140K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

175

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

13%

  • Hawaiian Tropic27%
  • Banana Boat23%
  • Neutrogena12%
  • Coppertone9%
  • Sun Bum9%
  • Amazon Brand - Solimo7%
  • Open — no brand owns it (4 brands, 13%)

Demand

Sunscreen Spf 30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 6.0×

Search terms

Top Sunscreen Spf 30 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunscreen spf 3091K/yr
  • spf 30 sunscreen96K/yr
  • spf 3083K/yr
  • suntan lotion spf 3042K/yr
  • sunscreen 3039K/yr
  • sunscreen 30 spf35K/yr
  • 30 spf sunscreen22K/yr
  • coppertone sport spf 3020K/yr
  • 30 spf9K/yr
  • sun tan lotion spf 3010K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Spf 30

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
9%of negative reviews mention “Allergies”
0.3%of orders come back
“Causes rash”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sunscreen Spf 30 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data