Is sunscreen spf 30 profitable to sell on Amazon United States?

The niche generates $873K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +82.5%. Flapen's verdict: Launch it (64/100).

How competitive is the sunscreen spf 30 niche?

10 brands and 175 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in sunscreen spf 30?

Top complaints mined from reviews: Allergies, Color, Size-Overall. The return rate is 0.3%.

When does demand for sunscreen spf 30 peak?

Demand peaks in Mar–Jun–Jul; the busiest month runs 6.0× the quietest.

What does it cost to enter the sunscreen spf 30 niche?

Listings span $5.61–$20.36; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 7,373 reviews — the moat a new listing must climb.

sunscreen spf 30

Launch it

A $873K/yr market growing +82.5% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+82.5%

90-day search growth — must beat 0% to launch

Market size

Great$873K

$873K/yr · 534K searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$11.97

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.61–$20.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,372.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, sunscreen spf 30 is a $873K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Launch it — 64/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunscreen spf 30 market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $718K–$958K; units × avg price
Conversion rate: 13.7%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

175

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

13%

Hawaiian Tropic27%
Banana Boat23%
Neutrogena12%
Coppertone9%
Sun Bum9%
Amazon Brand - Solimo7%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +82.5% search growth over the last 90 days.

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 6.0×

Open Trend

Top sunscreen spf 30 search terms

sunscreen spf 3091K/yr +112.1%10.8% conv.
spf 30 sunscreen96K/yr +74.5%9.6% conv.
spf 3083K/yr +74.7%8.6% conv.
suntan lotion spf 3042K/yr +51.5%13.4% conv.
sunscreen 3039K/yr +106.7%16.3% conv.
sunscreen 30 spf35K/yr +74.2%14.8% conv.
30 spf sunscreen22K/yr +129.1%13.9% conv.
coppertone sport spf 3020K/yr +74.9%12.9% conv.
30 spf9K/yr +132.2%11.6% conv.
sun tan lotion spf 3010K/yr +39.6%11.4% conv.

All search terms

Top sunscreen spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawaiian Tropic Sheer Touch Lotion Sunscreen Moisturizing Broad-Spectrum Protection SPF 30 Sun Mango 8 Oz

Hawaiian Tropic$8.404.7★12,274 rev

Banana Boat Sport Ultra SPF 30 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 30 Water Resistant Oxybenzone Free 6oz each Twin Pack

Banana Boat$12.174.8★14,941 rev

Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 8Fl Oz | Sport Sunscreen SPF 30 Lotion Sunblock Skin Sun Protection Water Resistant Sun Care 8Fl Oz

Banana Boat$7.234.7★13,647 rev

Amazon Basics Sport Sunscreen Lotion SPF 30 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce

Amazon Brand - Solimo$5.614.5★3,384 rev

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack

Hawaiian Tropic$19.424.8★1,601 rev

Newest

by launch date

Banana Boat Sport Ultra Lotion Sunscreen Broad Spectrum SPF 30 8oz each Twin Pack

Banana Boat$16.4813,647 rev

8mo ago

Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection SPF 30 Sun Lotion for Women Ultra Sheer Travel Size Sunscreen No White Cast for Melanin Rich Skin - 2 fl oz

BLACK GIRL SUNSCREEN$9.999,040 rev

2y ago

CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces

CeraVe$13.523,730 rev

3y ago

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack

Hawaiian Tropic$19.421,601 rev

4y ago

Hawaiian Tropic Everyday Active Lotion Sunscreen SPF 30 8Fl Oz Twin Pack Hawaiian Tropic Sunscreen SPF 30 Sunblock Oxybenzone Free Sunscreen Broad Spectrum Sunscreen Pack 8Fl Oz each

Hawaiian Tropic$20.366,086 rev

4y ago

What buyers say about sunscreen spf 30

What buyers praise and complain about, mined from review topics.

What buyers love

Smell13%

“Scent is light”

Suitability Combination Skin11%

“really helped my skin stay clear”

Quality-Overall10%

“Excellent product”

Value For Money6%

“Worth the price”

Moist/Dry5%

“great moisturizer”

Protection5%

“Sun protection”

Brightness/Shine/Glow5%

“gives a very nice shine”

Soft Feel3%

“Goes on smooth”

Efficiency3%

“Works good on my grandkids”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Allergies9%

“Causes rash”

Color7%

“I turned red”

Size-Overall6%

“the container is a bit smaller than I expected”

Smell5%

“The scent is overpowering”

Value For Money5%

“Waste of money”

Skin Health4%

“Burns my skin”

Functionality-Overall4%

“The pump didnt work at all”

Advertised Vs Actual Product3%

“Misleading information”

Suitability Oily Skin2%

“It can feel a little dewy on oily skin”

Quality-Overall2%

“The cheapest product Amazon has made”

Top return reasons

Size-Overall18%

Leak-Proof14%

Advertised Vs Actual Product11%

Value For Money9%

Product Condition8%

Smell6%

Ingredients-Overall3%

Defective Material/Parts3%

Functionality-Overall3%

Oily/Greasy3%

Common questions

Is sunscreen spf 30 profitable to sell on Amazon United States?: The niche generates $873K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +82.5%. Flapen's verdict: Launch it (64/100).
How competitive is the sunscreen spf 30 niche?: 10 brands and 175 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in sunscreen spf 30?: Top complaints mined from reviews: Allergies, Color, Size-Overall. The return rate is 0.3%.
When does demand for sunscreen spf 30 peak?: Demand peaks in Mar–Jun–Jul; the busiest month runs 6.0× the quietest.
What does it cost to enter the sunscreen spf 30 niche?: Listings span $5.61–$20.36; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 7,373 reviews — the moat a new listing must climb.