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Sunscreen Spf 100

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 94% of clicks, so Sunscreen Spf 100 is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$835K/yr680K searches / yr
90-day growth
+173.5%search demand this quarter
Competition
62%top-5 click share · 9 brands · 134 sellers

Flapen Score

Sunscreen Spf 100 against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Spf 100 is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Spf 100 market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Spf 100 680K times last year and spent an estimated $835K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +173.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $835K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
+173.5%
Conversion, latest week
8.9%
Market size, estimated
$835Ka year
Peak month
June8.4× the quietest month
Top search term
spf 10098K searches a year

02 · Price

A sale here is worth $13.84.

Listings sell for $13.84 on average, from $6.34 to $35.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $13.84 that is $42K to $55K a year per listing.

Average price
$13.84under the $15 to $100 sweet spot
Price range
$6.34–$35.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$42K–$55K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #529 within Sunscreens & Tanning Products. It carries 8,941 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#529in Sunscreens & Tanning Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
8,941per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sunscreen Spf 100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

134

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Brand 129%
  • Brand 226%
  • Brand 323%
  • Brand 413%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Sunscreen Spf 100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.4×

Search terms

Top Sunscreen Spf 100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spf 10098K/yr
  • 100 spf sunscreen86K/yr
  • sunscreen spf 10081K/yr
  • spf 100 sunscreen82K/yr
  • sunscreen 100 spf52K/yr
  • sunblock spf 10047K/yr
  • sun block spf 10036K/yr
  • sun screen 100 spf46K/yr
  • sunscreen 10025K/yr
  • high spf sunscreen23K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Spf 100

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Oily/Greasy”
0.5%of orders come back
“Super oily”
A buyer, on “Oily/Greasy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sunscreen Spf 100 questions

Answered from the same tracked data.