sunscreen spf 100
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+173.5%90-day search growth — must beat 0% to launch
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good$835K$835K/yr · 680K searches
Price range
Good$6.34–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.84avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,940.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunscreen spf 100 is a $835K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunscreen spf 100 market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $830K–$1.1M
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #529
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 4.5%
- Avg brand age
- 44 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
134
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- Banana Boat29%
- Neutrogena26%
- Coppertone23%
- La Roche-Posay13%
- RE:CIPE2%
- Hawaiian Tropic2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +173.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 8.4×
Top sunscreen spf 100 search terms
- spf 10098K/yr
- 100 spf sunscreen86K/yr
- sunscreen spf 10081K/yr
- spf 100 sunscreen82K/yr
- sunscreen 100 spf52K/yr
- sunblock spf 10047K/yr
- sun block spf 10036K/yr
- sun screen 100 spf46K/yr
- sunscreen 10025K/yr
- high spf sunscreen23K/yr
Top sunscreen spf 100 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
Neutrogena$11.314.7★1,093 rev
Coppertone SPORT Sunscreen Lotion Broad Spectrum SPF 100 (3 Fluid Ounce) (Packaging may vary)
Coppertone$9.024.6★5,215 rev
Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz
Banana Boat$10.294.8★11,316 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$24.874.7★13,869 rev
Banana Boat Sport Ultra SPF 100 Sunscreen Lotion 4oz | Banana Boat Sunscreen Lotion SPF 100 4oz each Twin Pack
Banana Boat$20.024.6★2,045 rev
Newest
by launch date
SPF 100 Face & Body Sunscreen Broad Spectrum Protection with Antioxidants Oil-Free & Non-Greasy Sun Screen Travel Size Sunblock Lightweight Daily Moisturizer for Sun Sensitive Skin 2 Pack AA
LOLAPLUM$17.0121 rev
2 Pack SPF 100+ Sunscreen For Outdoor Sport - Face & Body Lotion Broad Spectrum UVA/UVB PA+++ Water Resistant Soothing Daily Care 2 x 80g (160g Total)
NovaCharm$15.4528 rev
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
Neutrogena$11.311,093 rev
High Protection Sunscreen spf 100 for Face & Body Hydrating 2.12 OZ
Okerker$9.6049 rev
RE:CIPE Infinite UV Shield Sunscreen - Revitalizing & Moisturizing Face Sunscreen with SPF 100 Broad Spectrum - No White Cast Lightweight Dry-Touch Lotion for All Skin Types - Korean Skin Care 1.69 oz
RE:CIPE$24.12135 rev
Trending
90-day click momentumSPF 100 Face & Body Sunscreen Broad Spectrum Protection with Antioxidants Oil-Free & Non-Greasy Sun Screen Travel Size Sunblock Lightweight Daily Moisturizer for Sun Sensitive Skin 2 Pack AA
LOLAPLUM$17.013.7★
2 Pack SPF 100+ Sunscreen For Outdoor Sport - Face & Body Lotion Broad Spectrum UVA/UVB PA+++ Water Resistant Soothing Daily Care 2 x 80g (160g Total)
NovaCharm$15.454.6★
Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)
Coppertone$9.034.4★
Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz
Neutrogena$6.344.7★
Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz
Banana Boat$10.294.8★
What buyers say about sunscreen spf 100
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Protects your face”
“Good for my Skin”
“fair price”
“Strong Fragrance”
“It works well”
“Lightweight and sheer”
“Easily absorbed”
“moisturizing as well”
“As advertised”
What buyers complain about
“Super oily”
“Allergic Reaction”
“This makes me pale”
“Smells weird”
“Very bad for our skin”
“leaves a weird residue”
“Kinda pricey”
“cannot be used”
“AN ABSOLUTELY HORRIBLE PRODUCT”
“This stuff does not come off”
Top return reasons
Common questions
- Is sunscreen spf 100 profitable to sell on Amazon United States?
- The niche generates $835K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +173.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the sunscreen spf 100 niche?
- 9 brands and 134 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sunscreen spf 100?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Color. The return rate is 0.5%.
- When does demand for sunscreen spf 100 peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 8.4× the quietest.
- What does it cost to enter the sunscreen spf 100 niche?
- Listings span $6.34–$35.95; the average listing price is $13.84 (sweet spot $15–$100). The average incumbent carries 8,941 reviews — the moat a new listing must climb.