Skip to content

Sunscreen Set

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Sunscreen Set is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$109K/yr105K searches / yr
90-day growth
+77.5%search demand this quarter
Competition
66%top-5 click share · 4 brands · 25 sellers

Flapen Score

Sunscreen Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Set is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Set market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Set 105K times last year and spent an estimated $109K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +77.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+77.5%
Conversion, latest week
4.4%
Market size, estimated
$109Ka year
Peak month
May6.8× the quietest month
Top search term
sunscreen set15K searches a year

02 · Price

A sale here is worth $23.67.

Listings sell for $23.67 on average, from $8.58 to $45.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.67 that is $6K to $12K a year per listing.

Average price
$23.67inside the $15 to $100 sweet spot
Price range
$8.58–$45.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #368 within Sunscreens & Tanning Products. It carries 3,860 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#368in Sunscreens & Tanning Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,860per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sunscreen Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Sun Bum49%
  • Supergoop!46%
  • Coola3%
  • Summer Fridays2%

Demand

Sunscreen Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Sunscreen Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen set15K/yr
  • sunscreen kit11K/yr
  • supergoop travel size10K/yr
  • sun bum kit8K/yr
  • sunscreen gift set9K/yr
  • sun bum set8K/yr
  • sun bum travel kit8K/yr
  • supergoop sunscreen travel size7K/yr
  • sunscreen travel kit6K/yr
  • sun bum gift set5K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.09

Overpriced

Not value for money

kind of expensive

Size-Overall14%−0.07

Very small tube

Bigger than expected

Too small

Allergies6%−0.05

It also caused an allergic reaction

Allergic

It burned so badly

Moist/Dry6%−0.02

So Drying

my lips don't feel dry

Not moisturizing

Smell5%

There's a very slight chemical smell

Unpleasant smell

Bad smell

Love

Smell13%

smells like summer

Everything is fragrance-free

Smells amazing

Quality-Overall12%+0.63

Excellent product on the go

Great quality, good to have for quick chapped lips

Excellent quality

Soft Feel6%

It is soft

Goes on smooth

Soft smooth feeling

Moist/Dry6%−0.02

keeping it moisturized

great for hydration

Everything feels super hydrating

Size-Overall6%−0.07

it can fit all 3 pieces comfortably with a little extra room

These are just the right size to take on the go

nicely fits in carry on luggage

Return

0.6% Return rate 65% Fixable by listing

Size-Overall35%█▇▇▇▇█

Very small tube

Bigger than expected

Too small

Value For Money11%▅▄█▄▅▆

Overpriced

Not value for money

kind of expensive

Advertised Vs Actual Product10%█▇█▇██
Color10%▇▇▄██▇
Smell5%▇█▆▇▇█

There's a very slight chemical smell

Unpleasant smell

Bad smell

FAQ

Common Sunscreen Set questions

Answered from the same tracked data.