sunscreen set
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$23.67avg listing price — sweet spot $15–$100
Growth
Great+77.5%90-day search growth — must beat 0% to launch
Price range
Great$8.58–$45.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 105K searches
Review moat
Okay3,860.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunscreen set is a $109K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunscreen set market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $189K–$237K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #368
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 9.7%
- Avg brand age
- 40 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Sun Bum49%
- Supergoop!46%
- Coola3%
- Summer Fridays2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +77.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×
Top sunscreen set search terms
- sunscreen set15K/yr
- sunscreen kit11K/yr
- supergoop travel size10K/yr
- sun bum kit8K/yr
- sunscreen gift set9K/yr
- sun bum set8K/yr
- sun bum travel kit8K/yr
- supergoop sunscreen travel size7K/yr
- sunscreen travel kit6K/yr
- sun bum gift set5K/yr
Top sunscreen set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly
Sun Bum$22.694.8★756 rev
Supergoop! Daily SPF Starter - Includes 3 Travel-Sized SPF Favorites: Unseen Sunscreen SPF 40 Mineral Mattescreen SPF 40 and PLAY Everyday Lotion SPF 50 - Non-Comedogenic
Supergoop!$29.334.4★44 rev
Sun Bum Hair Care Travel Essentials Kit - Revitalize Your Hair With Revitalizing Shampoo Conditioner and 3-in-1 Leave In Treatment - Includes Aloha Collection Travel Pouch
Sun Bum$22.434.7★358 rev
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz
Supergoop!$19.634.6★5,630 rev
Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 0.68 fl oz
Supergoop!$18.674.4★305 rev
Newest
by launch date
Sun Bum Mineral Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly
Sun Bum$28.28756 rev
Supergoop! Daily SPF Starter - Includes 3 Travel-Sized SPF Favorites: Unseen Sunscreen SPF 40 Mineral Mattescreen SPF 40 and PLAY Everyday Lotion SPF 50 - Non-Comedogenic
Supergoop!$29.3344 rev
COOLA Organic Sunscreen and Lip Balm SPF 30 Sun Essentials Kit Dermatologist Tested and TSA Approved Vegan and Gluten Free 4 Items Total
Coola$45.0094 rev
Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.01253 rev
Supergoop! Destination Glow - Includes 3 Travel-Sized Glowy SPF Favorites: Glowscreen SPF 40 Glow Stick SPF 50 and Glow Oil SPF 50
Supergoop!$39.5018 rev
Trending
90-day click momentumSupergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 0.68 fl oz
Supergoop!$18.674.4★
Sun Bum Mineral Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly
Sun Bum$28.284.8★
Supergoop! PLAY Everyday SPF 30 Lotion 2.4 oz - Broad Spectrum Sunscreen - Water & Sweat Resistant Body & Face Sunscreen - Great for Active Days
Supergoop!$17.594.7★
Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.014.6★
Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 3 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus
Supergoop!$16.724.0★
What buyers say about sunscreen set
What buyers praise and complain about, mined from review topics.What buyers love
“smells like summer”
“Excellent product on the go”
“It is soft”
“keeping it moisturized”
“it can fit all 3 pieces comfortably with a little extra room”
“Matches skin tone perfectly”
“My face is shiny”
“Good value for money”
“Such a good gift idea”
“Good protection fro sun”
What buyers complain about
“Overpriced”
“Very small tube”
“It also caused an allergic reaction”
“So Drying”
“There's a very slight chemical smell”
“Didnt last more than once”
“Doesn't stay on”
“It doesnt feel thick or sticky on my face”
“the sunscreen was very greasy”
“Too soft”
Top return reasons
Common questions
- Is sunscreen set profitable to sell on Amazon United States?
- The niche generates $109K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sunscreen set niche?
- 4 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunscreen set?
- Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.6%.
- When does demand for sunscreen set peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.8× the quietest.
- What does it cost to enter the sunscreen set niche?
- Listings span $8.58–$45.00; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 3,860 reviews — the moat a new listing must climb.