Is sunscreen pump profitable to sell on Amazon United States?

The niche generates $781K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +127.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the sunscreen pump niche?

5 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sunscreen pump?

Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.7%.

When does demand for sunscreen pump peak?

Demand peaks in Feb–Mar–May–Jul; the busiest month runs 8.1× the quietest.

What does it cost to enter the sunscreen pump niche?

Listings span $10.83–$55.65; the average listing price is $28.25 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.

sunscreen pump

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+127.6%

90-day search growth — must beat 0% to launch

Avg price

Incredible$28.25

avg listing price — sweet spot $15–$100

Price range

Great$10.83–$55.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$781K

$781K/yr · 204K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,422.19

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, sunscreen pump is a $781K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunscreen pump market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $706K–$848K; units × avg price
Conversion rate: 13.5%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.1%
Avg brand age: 55 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Supergoop!87%
Sun Bum6%
Banana Boat4%
VACATION1%
Aveeno1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +127.6% search growth over the last 90 days.

Peak months: Feb, Mar, May, Jul · busiest ÷ quietest = 8.1×

Open Trend

Top sunscreen pump search terms

supergoop play62K/yr +109.4%12.5% conv.
play sunscreen22K/yr +147.7%14.6% conv.
supergoop play everyday lotion spf 5014K/yr +318.7%16.3% conv.
supergoop play sunscreen16K/yr +50.7%11.8% conv.
sunscreen pump12K/yr +193.6%7.7% conv.
pump sunscreen9K/yr +182.0%5.6% conv.
sunscreen pump bottle8K/yr +152.7%6.1% conv.
supergoop body sunscreen11K/yr +87.8%8.5% conv.
large sunscreen7K/yr +150.8%2.8% conv.
super goop play6K/yr +152.9%15.2% conv.

All search terms

Top sunscreen pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz

Supergoop!$55.654.6★3,763 rev

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 5.5 fl oz

Supergoop!$27.874.6★5,630 rev

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz

Supergoop!$19.634.6★5,630 rev

Supergoop! PLAY Everyday SPF 30 Lotion 5.5 fl oz - Broad Spectrum Sunscreen - Water & Sweat Resistant Body & Face Sunscreen - Great for Active Days

Supergoop!$28.854.7★1,352 rev

Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus

Supergoop!$21.494.6★2,326 rev

Newest

by launch date

Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut

Supergoop!$20.2896 rev

6mo ago

Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz

Supergoop!$21.3660 rev

1y ago

Supergoop! PLAY Everyday Face Lotion SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.7 fl oz

Supergoop!$15.8863 rev

1y ago

Supergoop! PLAY Everyday Lotion SPF 50 Pump Refill Pouch - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz

Supergoop!$52.825,630 rev

1y ago

Vacation Classic SPF 50 Sunscreen Lotion 20 Fluid Ounces - Invisible No White Cast Water-Resistant Body Sunscreen Dermatologist-Tested Family Size Vegan

VACATION$42.49631 rev

1y ago

What buyers say about sunscreen pump

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“all are fragrance free”

Quality-Overall10%

“The nozzle is good quality”

Suitability Combination Skin6%

“gives a cute glow to your skin”

Soft Feel5%

“Goes on smooth”

Moist/Dry5%

“Very moisturizing”

Ease Of Application5%

“The spray application is easy and convenient, especially when reapplying throughout the day”

Ease Of Use4%

“Easy to use”

Protection4%

“Great Protection”

Value For Money3%

“worth it”

Absorbency3%

“absorbs into the skin”

What buyers complain about

Value For Money13%

“Price too high”

Smell13%

“Not fragrance-free”

Allergies8%

“Common cause of allergic reactions”

Size-Overall6%

“Bigger than expected”

Oily/Greasy4%

“Oily”

Motor Power4%

“Defective pump”

Leak-Proof4%

“oil was leaking”

Adhesion/Stickiness3%

“Ok. Feels sticky.”

Skin Health2%

“Burns eyes like crazy”

Advertised Vs Actual Product2%

“Did not work as described :”

Top return reasons

Size-Overall21%

Leak-Proof17%

Motor Power12%

Value For Money10%

Smell10%

Advertised Vs Actual Product7%

Adhesion/Stickiness3%

Product Condition2%

Oily/Greasy2%

Defective Material/Parts2%

Common questions

Is sunscreen pump profitable to sell on Amazon United States?: The niche generates $781K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +127.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the sunscreen pump niche?: 5 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunscreen pump?: Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.7%.
When does demand for sunscreen pump peak?: Demand peaks in Feb–Mar–May–Jul; the busiest month runs 8.1× the quietest.
What does it cost to enter the sunscreen pump niche?: Listings span $10.83–$55.65; the average listing price is $28.25 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.

sunscreen pump

sunscreen pump market data

Competition & brand share

Demand & seasonality

Top sunscreen pump search terms

Top sunscreen pump products on Amazon

Top sellers

Newest

Trending

What buyers say about sunscreen pump

What buyers love

What buyers complain about

Top return reasons

Common questions

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