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Sunscreen Pump

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Sunscreen Pump is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$781K/yr204K searches / yr
90-day growth
+127.6%search demand this quarter
Competition
71%top-5 click share · 5 brands · 37 sellers

Flapen Score

Sunscreen Pump against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Pump is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Pump 204K times last year and spent an estimated $781K. All 5 brands take every click. Demand peaks in Feb–Mar–May–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +127.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $781K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+127.6%
Conversion, latest week
13.5%
Market size, estimated
$781Ka year
Peak month
March8.1× the quietest month
Top search term
supergoop play62K searches a year

02 · Price

A sale here is worth $28.25.

Listings sell for $28.25 on average, from $10.83 to $55.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $28.25 that is $42K to $57K a year per listing.

Average price
$28.25inside the $15 to $100 sweet spot
Price range
$10.83–$55.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$57K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #129 within Sunscreens & Tanning Products. It carries 4,422 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#129in Sunscreens & Tanning Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,422per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sunscreen Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Sunscreen Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, May, Jul · busiest ÷ quietest = 8.1×

Search terms

Top Sunscreen Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • supergoop play62K/yr
  • play sunscreen22K/yr
  • supergoop play everyday lotion spf 5014K/yr
  • supergoop play sunscreen16K/yr
  • sunscreen pump12K/yr
  • pump sunscreen9K/yr
  • sunscreen pump bottle8K/yr
  • supergoop body sunscreen11K/yr
  • large sunscreen7K/yr
  • super goop play6K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Pump

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
13%of negative reviews mention “Value For Money”
0.7%of orders come back
“Price too high”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sunscreen Pump questions

Answered from the same tracked data.