Skip to content

Sunscreen Packets

Pass

Sunscreen Packets scores 70 out of 100, a Pass. Shoppers spend $152K a year here, search demand grew +88.3% this quarter, and returns run at 0.8% of orders.

Flapen Score
70
70 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 48
Market size
$152K/yr70K searches / yr
90-day growth
+88.3%search demand this quarter
Competition
42%top-5 click share · 16 brands · 54 sellers

Flapen Score

Sunscreen Packets against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Packets is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Packets market on Amazon at a glance

Sunscreen Packets is a $152K a year market on Amazon United States, with 70K searches a year. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

Demand is real.

Shoppers search 70K times a year and 9.0% buy. Search demand moved +88.3% in 90 days, so the market is growing into its $152K a year.

Search volume
70K
Search growth, 90 days
+88.3%
Conversion
9.0%
Market size
$152K

02 · Money

The money is thin.

Shoppers bought 6K to 8K units at $23.93 on average, 100 to 250 per product. Units times price is $144K to $191K a year.

Units sold
6K–8K
Units per product
100–250
Average price
$23.93
Units × price
$144K–$191K

03 · Shelf

Brands here are settling in.

The average listing ranks #684. 97% of listings ship Prime. 87% of the shelf is sponsored, so budget for ads. The average listing is out of stock 5.8% of the time. The average brand has sold here for 41 months.

Average BSR
#684
Prime
97%
Sponsored
87%
Out of stock
5.8%
Average brand age
41 months

Products

Top Sunscreen Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

54

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

23%

  • Banana Boat28%
  • KONEUK17%
  • CoreTex10%
  • ZARICS8%
  • Okerker8%
  • HOMESPHERE7%

Demand

Sunscreen Packets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×

Search terms

Top Sunscreen Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen packets37K/yr
  • individual sunscreen packets11K/yr
  • sunscreen packets bulk7K/yr
  • sunscreen samples7K/yr
  • sunscreen individual packets5K/yr
  • single use sunscreen packets3K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Packets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.19

The box is tiny

Each tube is small

Smaller than expected

Ease Of Use4%+1.35

hard to open plastic case

hard to get product out

The individual packets are also Very hard to open

Value For Money4%

they are a bit expensive

Although on the pricey side

Not worth it

Advertised Vs Actual Product3%−0.04

Product pictures do NOT match the item

False info

Not as described

Thickness3%

This has a thick

as a thinner

The consistency of this product is very thick

Love

Ease Of Use17%+1.35

Convenient and Perfect for On-the-Go

convenient portability

This is easy to use

Size-Overall9%−0.19

They fit perfectly in my bag

Perfect size, convenient

The size is super convenient

Protection5%+0.53

Sun protection on the go

Great sun protection

provide good protection

Suitability Combination Skin5%+0.39

It layers well with other skincare

It felt nice on my skin

perfect even for my sensitive skin

Value For Money5%

Great price

Worth the money

Great value

Return

0.8% Return rate 79% Fixable by listing

Size-Overall57%▆▅▅█▇▇

The box is tiny

Each tube is small

Smaller than expected

Advertised Vs Actual Product19%▂█▅▃▅▅

Product pictures do NOT match the item

False info

Not as described

Language Issues8%▃▄█▃▃▃
Value For Money6%▆▂▃▄█▅

they are a bit expensive

Although on the pricey side

Not worth it

Quality-Overall2%█▃▃▃▃▂

Not a good item

They seem kind of cheap in quality

slightly less in quality ingredients

FAQ

Common Sunscreen Packets questions

Answered from the same tracked data.