Is sunscreen packets profitable to sell on Amazon United States?

The niche generates $152K/yr across 30 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.3%. Flapen's verdict: Worth a look (70/100).

How competitive is the sunscreen packets niche?

16 brands and 54 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in sunscreen packets?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.8%.

When does demand for sunscreen packets peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.1× the quietest.

What does it cost to enter the sunscreen packets niche?

Listings span $7.92–$81.32; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.

sunscreen packets

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.93

avg listing price — sweet spot $15–$100

Price range

Great$7.92–$81.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+88.3%

90-day search growth — must beat 0% to launch

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good818.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$152K

$152K/yr · 70K searches

According to Flapen's Amazon United States niche tracking, sunscreen packets is a $152K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunscreen packets market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $144K–$191K; units × avg price
Conversion rate: 9.0%
Avg BSR: #684
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 5.8%
Avg brand age: 41 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

23%

Banana Boat28%
KONEUK17%
CoreTex10%
ZARICS8%
Okerker8%
HOMESPHERE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×

Open Trend

Top sunscreen packets search terms

sunscreen packets37K/yr +80.1%7.8% conv.
individual sunscreen packets11K/yr +101.9%7.5% conv.
sunscreen packets bulk7K/yr +105.8%5.2% conv.
sunscreen samples7K/yr +71.2%2.3% conv.
sunscreen individual packets5K/yr +111.6%8.2% conv.
single use sunscreen packets3K/yr +108.7%6.9% conv.

All search terms

Top sunscreen packets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banana Boat Sport Sunscreen SPF 30 Protection Lotion Travel Packets 0.4 Fl Oz (Pack of 12)

Banana Boat$7.924.8★3,446 rev

Sunscreen Lotion SPF30 Protection and PABA Free Mini Sunscreen Bulk Individual Sunscreen Packets (Pack of 100) Travel Size Sun Screen for Outdoors Bundled with reclosable Homesphere bag (100)

HOMESPHERE$31.244.5★50 rev

30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack

KONEUK$9.764.6★74 rev

Safetec Sunscreen Lotion 100 Packets SPF30+ and PABA-free

Safetec$22.584.5★1,106 rev

Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 1Fl Oz Travel Size Oxybenzone Free Sunblock Lotion

Banana Boat$33.144.7★13,647 rev

Newest

by launch date

50PCS Mini Sunscreen Bulk Travel Size Sunscreen SPF 50+ Sunscreen Packets Bulk Mini Sunscreen for Face & Body Lightweight Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves

ZARICS$8.9811 rev

2mo ago

50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl

Phanund$8.6665 rev

3mo ago

Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves

ZARICS$9.5252 rev

3mo ago

30 Pcs Mini Sunscreen SPF 50+ Travel Size Sunscreen Packets for Face & Body Mini Sunscreen Bulk for Party Favor Lightweight & Non-Greasy Water-Resistant Summer Party Gifts for Women Girls

Phanund$9.2141 rev

4mo ago

30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack

KONEUK$9.7674 rev

5mo ago

What buyers say about sunscreen packets

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Convenient and Perfect for On-the-Go”

Size-Overall9%

“They fit perfectly in my bag”

Protection5%

“Sun protection on the go”

Suitability Combination Skin5%

“It layers well with other skincare”

Value For Money5%

“Great price”

Smell5%

“have a very mild scent”

Weight Light5%

“Its truly lightweight”

Ease Of Application4%

“Easy to apply”

Absorbency4%

“absorbs well”

Quality-Overall4%

“Quality product, convenient and fresh”

What buyers complain about

Size-Overall20%

“The box is tiny”

Ease Of Use4%

“hard to open plastic case”

Value For Money4%

“they are a bit expensive”

Advertised Vs Actual Product3%

“Product pictures do NOT match the item”

Thickness3%

“This has a thick”

Allergies3%

“irritating”

Ease Of Cleaning3%

“Yucky mess”

Suitability Dry Skin2%

“because the suncreen is a bit hard to work into my skin”

Quality-Overall2%

“Not a good item”

Residue2%

“not sure why the reviews of leaving a white residue”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product19%

Language Issues8%

Value For Money6%

Quality-Overall2%

Defective Material/Parts1%

Ingredients-Overall1%

Functionality-Overall1%

Leak-Proof1%

Color1%

Common questions

Is sunscreen packets profitable to sell on Amazon United States?: The niche generates $152K/yr across 30 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.3%. Flapen's verdict: Worth a look (70/100).
How competitive is the sunscreen packets niche?: 16 brands and 54 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in sunscreen packets?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.8%.
When does demand for sunscreen packets peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.1× the quietest.
What does it cost to enter the sunscreen packets niche?: Listings span $7.92–$81.32; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.