sunscreen oil
Worth a lookShows demand growing +151.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+151.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.32avg listing price — sweet spot $15–$100
Price range
Great$7.12–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,287.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 209K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, sunscreen oil is a $238K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sunscreen oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $233K–$292K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.8%
- Avg brand age
- 45 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
80
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
10%
- Supergoop!27%
- VACATION26%
- Saltair20%
- BEFIVECOK10%
- Kopari4%
- QIUFSSE4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +151.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 9.8×
Top sunscreen oil search terms
- sunscreen oil53K/yr
- spf body oil21K/yr
- spf oil19K/yr
- supergoop glow oil15K/yr
- vacation chardonnay oil spf 3010K/yr
- vacation oil9K/yr
- vacation tanning oil8K/yr
- oil sunscreen9K/yr
- sunscreen body oil8K/yr
- saltair sunscreen body oil7K/yr
Top sunscreen oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saltair SPF Body Oil - Broad Spectrum SPF 50 PA++++ Sunscreen. Lightweight Dry Oil with Sun Protection and Moisturizing Kukui & Mongongo Extracts. Pink Beach Scent 4floz Vacation Essential
Saltair$25.464.1★418 rev
Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$17.334.2★564 rev
Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$38.244.2★564 rev
Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan
VACATION$22.044.4★643 rev
Body Glow Oil Broad Spectrum SPF 50 Glitter Shimmer Sunscreen Body Oil Lotion with Sequin Mica Lightweight Non-Sticky Moisturizer with Coconut Skin Illuminator Glowing Results (01# Golden Amber)
BEFIVECOK$9.884.5★257 rev
Newest
by launch date
Saltair SPF Body Oil - Broad Spectrum SPF 50 PA++++ Sunscreen. Lightweight Dry Oil with Sun Protection and Moisturizing Kukui & Mongongo Extracts. Salt Water Vanilla Scent 4floz Vacation Essential
Saltair$25.97418 rev
Vacation Coconut Oil SPF 15 Sunscreen Oil Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Body Sunscreen Lightweight Reef Safe Transparent on All Skin Tones Non-Greasy
VACATION$19.6569 rev
Vacation Mini Chardonnay Oil SPF 30 Sunscreen Oil 1 Fluid Ounce Pack of 6 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size
VACATION$32.29643 rev
Vacation Chardonnay Oil SPF 30 Sunscreen Oil 3.4 Fluid Ounces Pack of 2 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size
VACATION$34.23643 rev
COOLA Firming Body Oil Mist SPF 30 Organic Lightweight Hydrating Sunscreen Mist with Bakuchiol Vitamins C D E Sea Buckthorn & Moringa Oils Firms & Smooths Skin 3.4 Oz
COOLA$38.4840 rev
Trending
90-day click momentumSaltair SPF Body Oil - Broad Spectrum SPF 50 PA++++ Sunscreen. Lightweight Dry Oil with Sun Protection and Moisturizing Kukui & Mongongo Extracts. Salt Water Vanilla Scent 4floz Vacation Essential
Saltair$25.974.1★
Kopari Golden Sunglaze Sheer Body Mist Sunscreen SPF 50 Infused with Shimmering Body Oil Hydrating Mist Hydrates Brightens Gives Skin a Glowy Finish Lightweight Fast-Absorbing.
Kopari$32.174.0★
Body Glow Oil Broad Spectrum SPF 50 Glitter Shimmer Sunscreen Body Oil Lotion with Sequin Mica Lightweight Non-Sticky Moisturizer with Coconut Skin Illuminator Glowing Results (01# Golden Amber)
BEFIVECOK$9.884.5★
Vacation Coconut Oil SPF 15 Sunscreen Oil Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Body Sunscreen Lightweight Reef Safe Transparent on All Skin Tones Non-Greasy
VACATION$19.654.5★
Vacation Chardonnay Oil SPF 30 Sunscreen Oil 3.4 Fluid Ounces Pack of 2 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size
VACATION$34.234.4★
What buyers say about sunscreen oil
What buyers praise and complain about, mined from review topics.What buyers love
“No horrible smell”
“Perfect shimmer”
“It's a nice, light texture and adds a nice glow to the skin”
“Really good product as am not fond of white sunscreen lotions or spray on products”
“it so moisturizing”
“good protection”
“my skin feels soft”
“The oil goes right into your skin”
“Absolutely worth it”
“Pretty color”
What buyers complain about
“It also just doesnt smell that great”
“Expensive”
“which ends up feeling a bit greasy on the skin”
“Leaked all over the box”
“Allergic reaction”
“the pump broke almost immediately”
“No glitter”
“Pump doesn't work”
“Not very much color”
“I believe the label is misleading”
Top return reasons
Common questions
- Is sunscreen oil profitable to sell on Amazon United States?
- The niche generates $238K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +151.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the sunscreen oil niche?
- 11 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in sunscreen oil?
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.9%.
- When does demand for sunscreen oil peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 9.8× the quietest.
- What does it cost to enter the sunscreen oil niche?
- Listings span $7.12–$38.48; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.