sunscreen bulk
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+111.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$33.77avg listing price — sweet spot $15–$100
Price range
Great$7.92–$93.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$760K$760K/yr · 422K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,335.11avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sunscreen bulk is a $760K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunscreen bulk market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $844K–$1.0M
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #250
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.3%
- Avg brand age
- 47 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
68
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
25%
- Banana Boat36%
- VACATION12%
- KONEUK10%
- Coppertone6%
- Okerker5%
- Hawaiian Tropic5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +111.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×
Top sunscreen bulk search terms
- sunscreen bulk96K/yr
- mini sunscreen bulk108K/yr
- bulk sunscreen78K/yr
- bulk sunscreen travel size23K/yr
- bulk mini sunscreen17K/yr
- sunscreen bulk travel size13K/yr
- sunblock bulk9K/yr
- bulk travel sunscreen10K/yr
- sun screen bulk8K/yr
- mini sunscreen bulk party favor8K/yr
Top sunscreen bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 1Fl Oz Travel Size Oxybenzone Free Sunblock Lotion
Banana Boat$33.144.7★13,647 rev
Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 12 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan
VACATION$46.474.4★631 rev
30PCS Mini Sunscreen SPF50+ PA+++ - Travel Size Sunscreen Bulk for Face & Body Lightweight & Non-Greasy Water-Resistant Perfect for Summer Party & Thank You Gifts
Okerker$9.834.2★106 rev
Hawaiian Tropic Sheer Touch Lotion SPF 30 2oz (Pack of 12)
Hawaiian Tropic$37.074.7★12,274 rev
Coppertone Sport Sunscreen Lotion SPF 50 Sweat Heat and Water Resistant Sunblock Lightweight Oxybenzone Free Travel Size Sunscreen Bulk Pack 3 Fl Oz Bottle Pack of 6
Coppertone$23.034.7★7,843 rev
Newest
by launch date
50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl
Phanund$8.6665 rev
50 Pcs Travel Size Sunscreen SPF 50+ Bulk Mini Sunscreen for Face & Body Lightweight Non-Greasy Summer Beach Vacation Essentials Outdoor Activities Party Favors 0.19 OZ/Pack
Sulily$8.7938 rev
Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves
ZARICS$9.5252 rev
Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 24 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan
VACATION$87.68631 rev
50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack
KONEUK$18.3674 rev
Trending
90-day click momentum50 Pcs Travel Size Sunscreen SPF 50+ Bulk Mini Sunscreen for Face & Body Lightweight Non-Greasy Summer Beach Vacation Essentials Outdoor Activities Party Favors 0.19 OZ/Pack
Sulily$8.793.6★
50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl
Phanund$8.664.0★
Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves
ZARICS$9.524.4★
50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack
KONEUK$18.364.6★
Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 24 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan
VACATION$87.684.4★
What buyers say about sunscreen bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and convenient,”
“Good deal”
“Perfect size, convenient”
“added fragrance”
“No complaints at all”
“- Good for face and body”
“absorbs well”
“The sunscreen itself goes on lightweight”
“provide good protection”
“easy to apply”
What buyers complain about
“Small cans”
“Unfortunately I overpaid”
“I broke out in a rash”
“The pictures are misleading”
“Pump arrived broken”
“Bottle leaks”
“Broke skin out”
“hard to get product out”
“It doesnt smell very good”
“Not a good quality sunscreen”
Top return reasons
Common questions
- Is sunscreen bulk profitable to sell on Amazon United States?
- The niche generates $760K/yr across 28 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +111.5%. Flapen's verdict: Worth a look (71/100).
- How competitive is the sunscreen bulk niche?
- 16 brands and 68 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in sunscreen bulk?
- Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.4%.
- When does demand for sunscreen bulk peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.4× the quietest.
- What does it cost to enter the sunscreen bulk niche?
- Listings span $7.92–$93.89; the average listing price is $33.77 (sweet spot $15–$100). The average incumbent carries 4,335 reviews — the moat a new listing must climb.