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Sunscreen Bulk

Pass

Sunscreen Bulk scores 71 out of 100, a Pass. Shoppers spend $760K a year here, search demand grew +111.5% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
71
71 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +23 vs the category median of 48
Market size
$760K/yr422K searches / yr
90-day growth
+111.5%search demand this quarter
Competition
46%top-5 click share · 16 brands · 68 sellers

Flapen Score

Sunscreen Bulk against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen Bulk is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Bulk market on Amazon at a glance

Sunscreen Bulk is a $760K a year market on Amazon United States, with 422K searches a year. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

Demand is real.

Shoppers search 422K times a year and 5.3% buy. Search demand moved +111.5% in 90 days, so the market is growing into its $760K a year.

Search volume
422K
Search growth, 90 days
+111.5%
Conversion
5.3%
Market size
$760K

02 · Money

The money is there.

Shoppers bought 25K to 30K units at $33.77 on average, 750 to 1,000 per product. Units times price is $844K to $1.0M a year.

Units sold
25K–30K
Units per product
750–1,000
Average price
$33.77
Units × price
$844K–$1.0M

03 · Shelf

Brands here are settling in.

The average listing ranks #250. 100% of listings ship Prime. 71% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.3% of the time. The average brand has sold here for 47 months.

Average BSR
#250
Prime
100%
Sponsored
71%
Out of stock
0.3%
Average brand age
47 months

Products

Top Sunscreen Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$76K$152K$228K$304K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

68

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

25%

  • Banana Boat36%
  • VACATION12%
  • KONEUK10%
  • Coppertone6%
  • Okerker5%
  • Hawaiian Tropic5%

Demand

Sunscreen Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×

Search terms

Top Sunscreen Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen bulk96K/yr
  • mini sunscreen bulk108K/yr
  • bulk sunscreen78K/yr
  • bulk sunscreen travel size23K/yr
  • bulk mini sunscreen17K/yr
  • sunscreen bulk travel size13K/yr
  • sunblock bulk9K/yr
  • bulk travel sunscreen10K/yr
  • sun screen bulk8K/yr
  • mini sunscreen bulk party favor8K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

Small cans

SMALL PACKS

Smaller Than Expected

Value For Money5%+0.43

Unfortunately I overpaid

Extremely overpriced

I mean its expensive

Allergies5%−0.03

I broke out in a rash

Warning

bad reaction on my skin

Advertised Vs Actual Product4%

The pictures are misleading

False info

Wrong description, Micro Size

Motor Power4%−0.04

Pump arrived broken

Arrived leaking and the pump dispenser doesnt work

Pump doesnt work at all

Love

Ease Of Use11%+0.84

Easy and convenient,

Convenient and Perfect for On-the-Go

convenient portability

Value For Money10%+0.43

Good deal

Great Deal

Great value

Size-Overall9%−0.08

Perfect size, convenient

Size-wise it fits in the palm of my hand. see photo

They fit perfectly in my bag

Smell8%+0.63

added fragrance

Great scent

Smelling it just instantly lifts my spirits

Quality-Overall5%

No complaints at all

Quality product, convenient and fresh

Excellent product

Return

0.4% Return rate 44% Fixable by listing

Size-Overall32%▅█▆▇▇▇

Small cans

SMALL PACKS

Smaller Than Expected

Leak-Proof24%▆▄▆█▇▇

Bottle leaks

leaking on everything

A bag almost like it was already leaking

Motor Power13%▄▆█▇▇█

Pump arrived broken

Arrived leaking and the pump dispenser doesnt work

Pump doesnt work at all

Advertised Vs Actual Product9%▇██▅▆▇

The pictures are misleading

False info

Wrong description, Micro Size

Value For Money5%▄█▄▂▅▆

Unfortunately I overpaid

Extremely overpriced

I mean its expensive

FAQ

Common Sunscreen Bulk questions

Answered from the same tracked data.