sunscreen brush for kids
Worth a lookShows demand growing +195.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+195.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Price range
Good$6.08–$26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,238.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, sunscreen brush for kids is a $34K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunscreen brush for kids market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $31K–$39K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.9%
- Avg brand age
- 38 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
71
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
7%
- Solar Buddies57%
- Sun Bum15%
- Banana Boat13%
- Neutrogena3%
- Draduo3%
- CeraVe3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +195.2% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 22.1×
Top sunscreen brush for kids search terms
- sunscreen roller17K/yr
- sunscreen roller applicator7K/yr
- roll on sunscreen applicator5K/yr
Top sunscreen brush for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solar Buddies Sunscreen Applicator Pink Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$14.814.3★2,300 rev
Sun Bum Original SPF 50 Roll-On Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Sun Bum$15.034.8★1,292 rev
Solar Buddies Sunscreen Applicator Green Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$14.624.3★2,104 rev
Banana Boat Sport Kids Sunscreen Roll On Lotion SPF 60 2.5oz | Travel Size Sunscreen for Kids Roll On Childrens Sunblock SPF 60 2.5oz
Banana Boat$8.094.3★1,677 rev
Solar Buddies Sunscreen Applicator Blue & Pink Duo BPA-Free Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families 3.4Fl Oz Perfect for Travel
Solar Buddies$26.194.3★5,176 rev
Newest
by launch date
Sunscreen Applicator Refillable Roll On Sponge Sunscreen Applicator for Kids BPA-Free Silicone Lotion Applicator with Protective Caps Sunblock Buddy Brush for Body Lotion Perfect for Traveler
KYHDIYA$14.4116 rev
Draduo Sunscreen Applicator for Kids Adults & Families
Draduo$15.2610 rev
Coppertone Kids Roll On Sunscreen Lotion SPF 50 Tear Free Kids Sunscreen with Blue Color and Zinc Oxide Sun Protection 2.5 Fl Oz Tube
Coppertone$10.58520 rev
Solar Buddies Sunscreen Applicator Purple Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$15.05413 rev
Solar Buddies Sunscreen Applicator Full Pink Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$15.45610 rev
Trending
90-day click momentumSunscreen Applicator Refillable Roll On Sponge Sunscreen Applicator for Kids BPA-Free Silicone Lotion Applicator with Protective Caps Sunblock Buddy Brush for Body Lotion Perfect for Traveler
KYHDIYA$14.413.1★
Solar Buddies Sunscreen Applicator Full Pink Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$15.454.1★
Solar Buddies Sunscreen Applicator Purple Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$15.054.3★
Solar Buddies Sunscreen Applicator Blue & Pink Duo BPA-Free Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families 3.4Fl Oz Perfect for Travel
Solar Buddies$26.194.3★
Draduo Sunscreen Applicator for Kids Adults & Families
Draduo$15.263.0★
What buyers say about sunscreen brush for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Applicator works really well”
“Great product and easy to use”
“Love it and fits right into my bag”
“Good protection”
“Perfect for my skin”
“Great product, worth the price”
“It works very well”
“I like the sticks better”
“The sponge is very soft”
What buyers complain about
“This bottle is so small”
“does not work with”
“Not white on my skin”
“Very hard to get out”
“Not the best application”
“Allergic reaction”
“there was a lot of dried up white residue at the top of the stick”
“It is very greasy as well”
“this thing is too expensive”
“Burned my skin”
Top return reasons
Common questions
- Is sunscreen brush for kids profitable to sell on Amazon United States?
- The niche generates $34K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +195.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sunscreen brush for kids niche?
- 10 brands and 71 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sunscreen brush for kids?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Color. The return rate is 0.8%.
- When does demand for sunscreen brush for kids peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 22.1× the quietest.
- What does it cost to enter the sunscreen brush for kids niche?
- Listings span $6.08–$26.19; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 3,239 reviews — the moat a new listing must climb.